How To Start A Blog 
The internet consists of over 600 million blogs. Why? The answer is simple - everyone wants a presence on Google's vast search engine result page. And blogs are most effective for achieving that. But what exactly is a blog?
A blog is an online journal where a writer or group of writers share their thoughts on individual subjects. Yes, it is a platform for gaining and sharing information. Today, blogging has become an essential part of the online community. As a reader, it's how you get information from the net. And as a brand, you need it to attract visitors and establish a solid online presence. So, how do you start a blog? This article provides the answer to that question.
Reasons for starting a blog: the pros and cons
Before we delve into our guide on starting a blog, you need to understand the main purpose of blogging. As seen above, blogging helps brands to establish a solid online presence. But this is just one of the many reasons why you need to have an active blog up and running. Here are other reasons for starting a blog.
1.) Attract and engage visitors
It is common knowledge that without a website, you are invisible on the net. The same can be applied to blogs. It is the most effective way of reaching a large number of people on the net. As a user yourself, you no doubt visit blogs to gain information. And only after reading a site's blog post, you may decide to visit their webpage. Yes, when it comes to attracting an audience, blogs are more efficient than websites.
In addition to attracting visitors, blogging also keeps them engaged. How? Webpages are static, meaning they are rarely updated. You can visit a webpage today and find no changes made if you visit again in the next couple of months. On the other hand, blogs are constantly updated. Depending on the blogger's schedule, a blog may get a new post added to it monthly, weekly, or even daily. And by so doing, people will have a reason to visit your site. What's more, if you have high-quality content posted, your readers will get engaged and keep coming back for more.
2.) Boosts your SERP ranking
SEO matters a lot in the online community. As a brand, you no doubt know the rewards of ranking first on Google's result pages. To achieve that, many firms have adapted to many SEO strategies. But here's the secret - without a blog, you cannot fully improve your SEO. After all, SEO is all about driving traffic to your site. And as seen above, blogging is the most effective way to attract and engage visitors.
When that happens, you are increasing your traffic. And the higher your traffic, the higher your SERP ranking. Yes, it's that simple!
3.) Allows you to convert traffic to prospects
SEO is an essential road you must take to get traffic. However, as a firm, your end goal is to get people to purchase your goods and services. Not to worry, blogging also helps you do this. With highly engaging content, you can be able to convert your traffic into prospective clients.
Does that sound far-fetched? Of course not. Just imagine this scenario - you are on a hunt for a photographer to cover your wedding ceremony. And in doing so, you stumbled across a photographer's blog post. You get engaged in their article and go further to check out their pictures. The pictures suit your taste. In this case, you are most likely to fill out their contact form, and next time, you may even recommend them to a friend.
This scenario all results from the photographer's blog posts. Yes, believe it or not, blogging has the power to advertise your services to readers. So with the right content, you can easily monetize your blog.
4.) Blogging is easy but tasking and time-intensive
A major reason why many have refused to expand their business through blogging is that they believe it's very tasking. True, it will take a considerable amount of effort and time to get your blog to where you want it to be. However, starting up a blog is not as hard as it sounds. Furthermore, you can always hire professionals to be in charge of your blog. They will see to it that your blog is active and is generating traffic as it should be.