Wix Review
- Eliodra Rechel
- Oct 6, 2021
- 16 min read
Updated: Jan 11, 2024
Wix is a leading cloud-based development platform that has significantly simplified the process of website creation. It's known for its user-friendly interface and extensive customization options, catering to a wide range of users from individuals to small businesses. Wix allows users to create professional-looking websites through a variety of tools and features, including:
A drag-and-drop website builder that requires no coding skills.
A vast collection of templates suitable for various types of websites.
Integrated SEO tools to enhance online visibility.
E-commerce capabilities for online store creation.
Various add-ons through the Wix App Market for enhanced functionality.
The platform's versatility and ease of use have made it a popular choice for users looking to establish an online presence without the need for extensive technical knowledge.
Brief History and Evolution of the Platform
Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. The genesis of Wix stemmed from the founders' own frustrations with the complexity of website creation. Their vision was to develop a platform that would enable anyone to create their own website with ease and without needing to know how to code.
Key milestones in the evolution of Wix include:
2006: Wix's foundation. Initial development of a platform based on Adobe Flash.
2008-2009: Shift from a beta version to a more robust, user-friendly platform.
2012: Introduction of the HTML5 builder, moving away from Flash, which greatly improved the functionality and accessibility of Wix websites.
2013: Wix went public on the NASDAQ, marking a significant milestone in its growth.
2016 and Beyond: Continued expansion with new features like Wix ADI (Artificial Design Intelligence), a mobile app, and enhanced e-commerce capabilities.
Over the years, Wix has continuously evolved, adding new features and capabilities to stay ahead in the dynamic field of web development. Its commitment to ease of use and robust functionality has helped it grow into one of the most popular website builders globally, with millions of users worldwide.
One other thing you probably would have realized is that creating your website is not as simple as eating a slice of cake-or is it? Maybe it is. Besides the fact that you need the services of a web developer to help you build a unique website of your taste, you also discover that it costs a fortune to host and launch one. I mean, have you heard the amount web developers are calling these days? What about after paying for the website only to have them do a poor job? That can be infuriating.
While it can be stressful when you think about it, it is quite easy to build a website even without the basic knowledge of programming and web development. One of such outstanding platforms where you can create and launch your website or blog with just a few clicks is Wix. This article Reviews Wix in 2024 and highlights reasons to consider it for your online business. But first, let’s discuss how Wix works.
Table Of Contents
How Wix works
Wix uses a drag-and-drop building feature in the web creation process. Mainly for small websites, it offers over 800 customizable templates and themes for any industry setup. Also, Wix offers free and paid domain name registration services along with hosting. Users can extend the functionalities of their websites from the app market to add booking forms, online stores, photo galleries, and membership. Wix optimizes easily for mobile and has tons of impressive visual layouts for small businesses, online stores, and portfolio websites.
Features of Wix
Website Building Tools
Drag-and-Drop Editor
Intuitive Interface: Offers an easy-to-use, drag-and-drop interface that allows users to select and place elements anywhere on their web pages without any coding knowledge.
Versatile Customization: Provides extensive customization options, enabling users to adjust fonts, colors, sizes, and other design elements to create a unique look for their site.
Templates and Design Options
Wide Range of Templates: Features a vast library of professionally designed templates for various industries and purposes, from business websites to personal blogs.
Fully Customizable: Each template is fully customizable, allowing users to modify layouts, images, and backgrounds to match their brand or personal style.
E-commerce Solutions
Online Store Setup
Seamless Integration: Easy integration of e-commerce functionality into websites, allowing users to create, manage, and scale online stores.
Product Management: Tools for adding and managing products, including descriptions, images, and pricing.
Payment Options and Management
Diverse Payment Solutions: Supports a variety of payment methods including credit cards, PayPal, and offline payments.
Transaction Management: Facilitates efficient management of transactions, orders, and inventory.
SEO and Marketing Tools
SEO Capabilities
Built-in SEO Tools: Offers built-in tools to optimize websites for search engines, helping to improve visibility and ranking.
Customizable SEO Plans: Guides users through the process of optimizing each page with personalized SEO plans.
Marketing Integrations and Analytics
Marketing Tools: Integrations with marketing tools for email campaigns, social media posts, and more.
Analytics and Reporting: Provides analytics and reporting tools to track website performance and user engagement.
Mobile Optimization
Responsive Design Features
Automatic Optimization: Ensures that websites are automatically optimized for mobile devices, providing a seamless user experience across all platforms.
Customizable Mobile View: Allows for further customization of the mobile view of the website, ensuring consistency in design and usability.
Mobile App Functionality
Wix Mobile App: Offers a mobile app that enables users to manage their website, respond to customers, and perform other administrative tasks directly from their mobile device.
App Market:
The app market hosts tons of extensions to increase the functionality of your Wix website. Here, you will find online booking widgets, live chat programs, newsletter software, and many other tools to boost site engagement.
Adding Animations:
You can add animations and videos to your web design. WIX is one of the few web developing platforms that let you do so.
Automatic Backup:
Imagine designing a website, and you accidentally leave the page without saving your progress. All your work could be lost. With WIX this is different. It automatically creates backup points for your website for easy restoration. You can restore your changes to ensure that you do not lose any information.
Search Engine Optimization (SEO):
Now, let's say you have finished building your website and are about to launch it. Knowing that there are many websites in your sector, you may wonder how your target audience will find your website. Well, WIX solves that problem for you because it helps you build a website with SEO integrations to feature easily on Google. All you need do is answer a few questions about your website, the location of your business, and keywords you would like to trigger your website, and it will auto-generate an SEO plan for your website.
Advanced Features:
Having the option of adding more features to your website is key to building a captivating website, and WIX gives you lots of options to choose. It guarantees creativity, so if you are looking for a web-developing platform to build your website, WIX remains an outstanding choice to consider.
These sections provide a thorough overview of the main website building tools offered by Wix, emphasizing their ease of use and flexibility which make them suitable for a wide range of users, from individuals creating personal blogs to businesses developing professional websites.
Wix User Experience and Interface
Dashboard and User Interface Overview
Layout and Design: Wix’s dashboard and user interface are designed with a clean, intuitive layout, making it easy for users to navigate and find the tools they need. The interface is divided into sections such as site management, design elements, and app integrations, providing a structured yet flexible design environment.
Tool Accessibility: Essential tools and features are easily accessible from the main dashboard. This includes elements like adding pages, accessing the media gallery, managing the blog, and setting up an online store.
Interactive Guidance: Wix offers interactive tutorials and helpful tips within the dashboard, guiding users through various functions and offering useful insights for website optimization.
Ease of Use for Beginners
User-Friendly Editor: The drag-and-drop editor is particularly beneficial for beginners, as it requires no coding knowledge. Users can easily add, move, and delete elements to create their desired website layout.
Pre-Designed Templates: A wide range of pre-designed templates allows beginners to start with a professional-looking design. These templates are categorized by industry and purpose, simplifying the selection process for users.
Wix ADI (Artificial Design Intelligence): For users who prefer an even simpler approach, Wix ADI can automatically create a website based on answers to a few simple questions about the user’s needs and preferences.
Customization Options for Advanced Users
Advanced Design Features: For users with more experience or specific design requirements, Wix provides advanced customization options like animation effects, video backgrounds, and custom CSS and JavaScript.
Wix Velo: Advanced users can take advantage of Wix Velo, a powerful development platform that allows for the creation of web applications with serverless computing and hassle-free coding.
Third-Party Apps and Integrations: The Wix App Market offers a wide range of third-party apps and integrations, allowing advanced users to enhance their website’s functionality. This includes tools for analytics, e-commerce, marketing, and more.
SEO and Mobile Customization: Advanced users also have access to in-depth SEO settings and mobile customization options, enabling them to fine-tune their website for optimal performance and mobile responsiveness.
Wix Pricing and Plans
Overview of Different Plans
Free Plan
Features: Basic functionality with Wix ads displayed on the site.
Usage: Ideal for personal projects and testing the Wix platform.
Combo Plan
Targeted Towards: Individuals or small professional websites.
Key Features: Provides a custom domain, removes Wix ads, and includes free domain for one year, increased storage, and bandwidth.
Unlimited Plan
Designed For: Entrepreneurs and freelancers.
Enhancements Over Combo: Increased storage and bandwidth, and additional marketing and analytics tools.
Pro Plan
Suited For: Complete online branding.
Additional Features: Professional logo, social media logo files, and more storage.
VIP Plan
Premier Option For: Priority support.
Exclusive Features: All Pro features plus priority response and VIP support.
Business and E-commerce Plans
Types: Business Basic, Business Unlimited, and Business VIP.
E-commerce Functionality: Includes features for online stores like accepting online payments, subscriptions, and unlimited products.
Advanced Features: Business plans offer additional capabilities like customer accounts, automated sales tax, and more storage.
Comparison of Features Across Plans
Storage and Bandwidth: Increases progressively from Combo to VIP plans.
Marketing and Analytics: Advanced tools are more accessible in higher-tier plans like Unlimited, Pro, and VIP.
Support Level: Standard on lower-tier plans, with priority and VIP support in the higher tiers.
E-commerce Features: Only available in Business and E-commerce specific plans.
Additional Costs
Domain Registration: While a free domain is included for the first year in premium plans, subsequent years require a renewal fee.
Premium Apps: Some apps in the Wix App Market are free, but others require a subscription or one-time purchase.
Email Accounts: Wix offers email accounts through G Suite, which is an additional cost.
Extra Storage and Bandwidth: May incur additional costs if the allocated amount in the chosen plan is exceeded.
These plans cater to a range of needs, from personal use to professional business and e-commerce sites. It's important for users to assess their specific requirements and choose a plan that aligns with their goals and budget.
Use Cases and Examples
Small Business Websites
Retail Stores: Small retail businesses use Wix to create visually appealing online storefronts, showcasing products with image galleries and utilizing easy-to-manage inventory systems.
Service Providers: From consulting firms to local beauty salons, service-oriented businesses leverage Wix’s booking system and contact forms for appointment scheduling and customer engagement.
Restaurants and Cafés: Wix offers specific features for these businesses, like online menu designs, reservation tools, and integration with food ordering services.
Real Estate: Real estate agents use Wix to list properties, integrate maps, and feature virtual tours.
Personal Blogs and Portfolios
Artists and Photographers: These creatives use Wix to display their work in high-quality image galleries and video formats, creating visually stunning online portfolios.
Writers and Bloggers: Wix’s blogging platform provides tools for writing, formatting, and managing posts, ideal for personal storytelling, professional blogging, or journalistic writing.
Freelancers: Professionals like graphic designers or consultants use Wix to showcase their services, client testimonials, and past projects.
E-commerce and Online Stores
Fashion and Apparel: Online clothing stores utilize Wix for showcasing products, managing inventory, and processing payments.
Handmade Crafts and Art: Artists and crafters sell their unique creations using Wix’s e-commerce tools, which support small-scale, custom product sales.
Digital Products: Sellers of digital products, like e-books or online courses, use Wix to handle downloads and subscriptions.
Case Studies or Success Stories
Business Growth: Highlighting a small business that expanded its customer base and increased sales through its Wix-built website.
Brand Development: A case study of an individual who established a strong online brand presence through a Wix portfolio, leading to professional opportunities.
E-commerce Success: Featuring an online store that significantly improved its revenue and customer engagement by utilizing Wix’s advanced e-commerce and marketing tools.
These use cases demonstrate the versatility of Wix in catering to a wide array of website needs, from showcasing personal talents to managing a full-fledged online business. The platform's flexibility and ease of use make it a popular choice for various users, from individuals and freelancers to small businesses and online retailers.
Community and Support
Overview of the Wix Community and Forums
Wix Community Platform: A vibrant online community where users can interact, ask questions, share experiences, and provide feedback. It's an invaluable resource for getting insights and advice from other Wix users.
Forums and Discussion Boards: Dedicated spaces for various topics ranging from technical support to design tips. Users can post questions and receive answers from both the community and Wix experts.
Idea Sharing and Feedback: The forums also serve as a platform for users to share their ideas for new features and provide feedback on the Wix platform, fostering a sense of collaboration and continuous improvement.
Customer Support Options
Help Center: A comprehensive resource with articles, guides, and FAQs covering all aspects of using Wix. It's designed to help users troubleshoot issues and learn how to use different features.
Live Chat Support: For immediate assistance, Wix offers live chat support. Users can chat in real-time with Wix support specialists to resolve their issues quickly.
Phone Support: Wix provides phone support, offering personalized assistance. This is particularly useful for complex issues that may require detailed guidance.
Resources for Learning
Webinars: Regularly scheduled webinars that cover various aspects of website creation, online marketing, and e-commerce. These sessions are often led by industry experts and provide valuable insights and best practices.
Tutorials and Video Guides: A wide range of tutorials and video guides are available, offering step-by-step instructions on everything from setting up a website to advanced customization techniques.
Wix Blog: An informative blog that provides tips, insights, and updates about Wix features, web design trends, and online business strategies.
User Groups and Networking Opportunities
Local User Meetups: Opportunities for users to meet in person in various locations around the world. These meetups are great for networking, sharing ideas, and learning from fellow Wix users.
Online Events: Virtual events and online seminars that allow users to connect with each other, learn from experts, and stay updated with the latest Wix developments.
Partner Programs: For professional web developers and designers, Wix offers partner programs that provide additional resources, networking opportunities, and potential client leads.
These community and support resources are integral to the Wix experience, providing users with a robust support system and opportunities for continuous learning and networking. Whether someone is a beginner or an experienced user, these resources can significantly enhance their ability to create and manage effective websites using Wix.
Comparative Analysis: Wix vs Other Website Builders
Wix vs Squarespace
Ease of Use:
Wix: Known for its highly intuitive drag-and-drop editor, making it extremely user-friendly for beginners.
Squarespace: Offers a sleek interface but with a slightly steeper learning curve compared to Wix.
Design Flexibility:
Wix: Provides a wider range of customization options and freedom in design.
Squarespace: Known for its elegant, professionally designed templates but with less customization flexibility.
E-commerce Capabilities:
Wix: Suitable for small to medium-sized e-commerce operations.
Squarespace: Offers robust e-commerce tools and is particularly known for its attractive product presentation.
Pricing:
Wix: Offers a free plan and a range of pricing tiers suitable for various needs.
Squarespace: No free plan, but its paid plans are competitively priced and offer extensive features.
Wix vs WordPress
Ease of Use:
Wix: More beginner-friendly with its drag-and-drop editor and manageable learning curve.
WordPress: Offers unparalleled customization and flexibility but requires more technical knowledge.
Customization and Flexibility:
Wix: While offering significant customization, it's somewhat limited compared to the vast plugin ecosystem of WordPress.
WordPress: Provides extensive customization capabilities through thousands of plugins and themes.
Maintenance and Security:
Wix: Takes care of hosting, security, and maintenance.
WordPress: Requires users to manage hosting, security, and updates, especially if using self-hosted WordPress.org.
Cost:
Wix: Has a clear pricing structure with various tiers, including a free plan.
WordPress: The open-source software is free, but costs can add up for hosting, themes, and plugins.
Pros and Cons Based on User Needs
Ease of Use:
Pro (Wix): Excellent for beginners.
Con (WordPress): Requires more technical knowledge.
Flexibility:
Pro (WordPress): Highly customizable.
Con (Wix/Squarespace): Less flexible compared to WordPress.
Cost:
Pro (WordPress): Potentially lower initial costs.
Con (Squarespace/Wix): Can be more expensive due to subscription models.
E-commerce:
Pro (Squarespace/Wix): Strong e-commerce capabilities, particularly for small to medium-sized stores.
Con (WordPress): Requires additional plugins for e-commerce.
Maintenance:
Pro (Wix/Squarespace): Less technical maintenance required.
Con (WordPress): Requires ongoing maintenance and security management.
This comparative analysis highlights that the choice between Wix, Squarespace, and WordPress largely depends on the user’s technical expertise, design needs, and specific website requirements. Each platform has its unique strengths and is suited to different types of users and purposes.
Advanced Features and Extensions
App Market: Overview of Add-ons and Third-Party Apps
Diversity of Apps: Wix's App Market offers a broad range of add-ons and third-party applications to extend the functionality of websites. This includes apps for enhancing SEO, social media integration, e-commerce tools, and more.
Ease of Integration: Apps in the market can be easily integrated into Wix websites with just a few clicks. This user-friendly approach allows even non-technical users to enhance their site’s capabilities.
Customization Options: Many apps provide customizable settings to align with the specific needs and branding of the website.
Examples of Popular Apps: Include Wix Stores for e-commerce, Wix Bookings for scheduling and appointments, and Wix Blog for advanced blogging features.
Wix Velo: Advanced Development Capabilities for Custom Solutions
Serverless Computing: Velo by Wix enables advanced development through serverless computing, allowing developers to create web applications without worrying about infrastructure management.
Coding Capabilities: It allows the use of JavaScript and Wix APIs to build custom user interactions and functionalities, catering to more complex and unique website requirements.
Database Integration: Velo provides the capability to create and manage custom databases, enabling dynamic content and user-generated content.
Custom Interactions and UI: Developers can create custom interactions and user interfaces, pushing the boundaries of traditional website designs and functionalities.
Integration Capabilities with External Services
Analytics Tools: Wix supports integration with tools like Google Analytics and Facebook Pixel, providing in-depth insights into website traffic and user behavior.
CRM Systems: Wix can be integrated with CRM systems to manage customer relationships and data, essential for businesses focused on customer engagement and retention.
Marketing Tools: Integration with email marketing tools and social media platforms allows for streamlined marketing campaigns directly from the Wix interface.
Third-Party APIs: Advanced users can connect their Wix sites with various third-party APIs to enhance functionality, ranging from payment processors to external databases and specialized services.
These advanced features and extensions make Wix not only accessible for beginners but also powerful enough for advanced users and developers who need more than just a basic website. The platform's flexibility in integrating with a wide range of services and tools ensures that it can adapt to the growing and diverse needs of its users.
Future of Wix
Upcoming Features and Updates
Artificial Intelligence (AI) Enhancements: Wix is expected to further develop its AI capabilities, like Wix ADI (Artificial Design Intelligence), to offer more personalized and efficient website building experiences.
Advanced E-commerce Features: Anticipating the growth in online shopping, Wix might introduce more sophisticated e-commerce tools for inventory management, enhanced payment options, and improved customer experience.
Mobile Optimization: With the increasing use of mobile devices, Wix is likely to focus on advanced mobile optimization features, ensuring websites are seamlessly responsive on all devices.
Integration Capabilities: Expectations are high for expanded integration with external platforms and services, enhancing the website's functionality and user experience.
Trends in Web Development and How Wix is Adapting
Responsive Design: As responsive design becomes more critical, Wix is likely to introduce more advanced tools for creating mobile-friendly websites.
Voice Search Optimization: With the rise of voice assistants, Wix may incorporate features for optimizing websites for voice search.
Augmented Reality (AR) and Virtual Reality (VR): As these technologies become more mainstream, Wix might integrate AR and VR capabilities for immersive user experiences.
Sustainability in Web Design: In response to growing environmental concerns, Wix may focus on sustainable web design practices to reduce digital carbon footprints.
User Expectations and Feature Requests
Enhanced Customization: Users are expecting more advanced customization options that don't require extensive coding knowledge, allowing for more unique and personalized website designs.
Improved Site Speed and Performance: As site speed becomes a crucial factor for SEO and user experience, users expect Wix to provide solutions that help in creating faster-loading websites.
More Robust SEO Tools: Users anticipate more in-depth SEO tools integrated directly into the Wix platform for better search engine ranking.
Greater Integration with Marketing Tools: There is a growing demand for deeper integration with digital marketing tools for streamlined marketing campaigns directly from the Wix platform.
As web technology continues to evolve, Wix is expected to adapt and innovate, meeting the changing needs of its users and staying competitive in the dynamic landscape of web development. The focus will likely be on enhancing user experience, embracing new technologies, and providing advanced features that cater to both personal and business websites.
Getting Started with Wix
Step-by-Step Guide to Creating a Website on Wix
Sign Up and Choose Your Path:
Create a Wix account.
Choose to use either Wix ADI (Artificial Design Intelligence) for a guided website creation experience or the Wix Editor for full design freedom.
Select a Template or Start from Scratch:
Choose from hundreds of templates categorized by industry or start with a blank slate.
Consider your website’s purpose when selecting a template.
Customize Your Design:
Use the drag-and-drop editor to add, move, and edit elements like text, images, and videos.
Customize colors, fonts, and page layouts to fit your brand or style.
Add Essential Features:
Incorporate important functionalities like contact forms, social media links, and e-commerce features if needed.
Optimize for Mobile:
Switch to the mobile editor to ensure your site looks good and functions well on mobile devices.
Preview and Test Your Website:
Regularly preview your site to see how it looks and functions.
Test loading times, links, and the overall user experience.
Publish Your Site:
Once satisfied, publish your website. You can continue to make and publish changes as needed.
Tips for Design, Content, and SEO Optimization
Design Tips:
Keep it simple and uncluttered.
Ensure consistent branding with colors and fonts.
Use high-quality images and visually appealing layouts.
Content Tips:
Write clear, concise, and engaging content.
Use headings and bullet points for better readability.
Regularly update your content to keep it fresh and relevant.
SEO Optimization Tips:
Use relevant keywords in titles, descriptions, and content.
Optimize your images with alt text.
Utilize Wix’s SEO tools to improve your site’s search engine ranking.
Best Practices for Maintenance and Updating the Site
Regular Updates: Keep your website content updated to ensure it remains relevant and engaging.
Monitor Site Performance: Use tools like Google Analytics to track site performance and user behavior.
Backup Your Site: Regularly backup your website to prevent data loss.
Stay Informed on New Features: Keep an eye on new Wix features and updates that can enhance your site.
Engage with Your Audience: Regularly update your blog, and engage with your audience through comments or social media.
Check for Functionality: Regularly test your website’s functionalities, like contact forms and e-commerce checkout processes, to ensure they are working smoothly.
Following these steps and tips will help you create a professional-looking website on Wix that effectively serves your needs, whether for personal, business, or e-commerce purposes. Remember, a website is never truly finished; it’s a dynamic entity that requires ongoing attention and updates.
References and Additional Resources
Official Wix Tutorials and Support Pages
Wix Help Center: The official support page offering comprehensive guides and answers to common questions. Visit Wix Help Center
Wix Learn: An educational platform providing detailed tutorials and courses on website creation with Wix. Explore Wix Learn
Wix Blog: Offers insights, tips, and updates on web design and Wix features. Useful for staying informed about the latest trends and tools. Read the Wix Blog
Wix Webinars: Regularly scheduled webinars covering a range of topics from website design to digital marketing. Check Wix Webinars
Recommended External Resources for Web Design and Online Marketing
Moz Blog: Great for learning SEO best practices and strategies. Visit Moz Blog
HubSpot Blog: Provides a wealth of information on digital marketing, content creation, and CRM strategies. Explore HubSpot Blog
Smashing Magazine: Offers articles, tutorials, and guides on web design and development. Check out Smashing Magazine
Codecademy: Useful for those who want to delve into coding for more customized web solutions. Learn Coding on Codecademy
Community Forums and User Groups for Ongoing Support and Learning
Wix Community Forum: Engage with other Wix users, share experiences, and get answers to your questions. Join Wix Community Forum
Stack Overflow: A valuable resource for technical questions related to web development, including Wix-specific queries. Visit Stack Overflow
LinkedIn Groups: Various groups on LinkedIn offer networking opportunities with other web designers and Wix users. Search for Groups on LinkedIn
These resources provide a combination of official Wix support and broader web design and marketing knowledge. They are invaluable for users of all levels, whether you're just starting with Wix or looking to deepen your web development skills.
Wrapping Up
Whether you are a business owner, social media influencer, digital marketer, or blogger, you need an online platform to showcase your products and services to your potential customers. For online platforms, the point of interest isn’t Facebook, Instagram, Twitter, or other social media sites. Granted, you need a couple of these accounts to boost your brand awareness and visibility, but a website makes you stand out from the competition.
In summary, if you are looking to create a website without going through the stress of hiring a professional who will probably charge you an enormous sum of money and may not design the website to your taste, Wix remains a superb choice. Some professionals do quality jobs for affordable rates, but why go through all that stress when you can do it yourself for free and on the go? This is Wix's brand message.
Wix is free to use, easy to set up, offers affordable professional/premium plans, and you can host your custom domain name with it.
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