How To Rank Medium Competitive Keywords In 2021

Think about ranking on a search engine, and you have 'keywords' at its core. Keywords are integral in getting the most of your SEO - whether short or long.


Long-tail keywords refer to specified keywords that are longer with low competition, used by search engine users to find their search entry. Short-tail keywords are shorter in length and highly competitive.


What is often left out when discussing keyword types and their lengths is medium competitive keywords. What are medium competitive keywords, how can you find them, and how do you rank for such keywords? This article contains essential information about taking your SEO to the next level. It discusses how to rank medium competitive keywords in 2021 with optimal results.


Before moving into the main points, let's discuss what medium competitive keywords are. We will also discuss some of its related key-terms that set the tone for the main topic.



What are Medium Competitive Keywords?



Medium competitive keywords are search engine queries consisting of 3-4 words.


Often referred to as chunky or broad match keywords, Medium-tail keywords are moderately competitive search query entries with medium ranking difficulty. These keywords have medium search volumes, hence medium conversion probability.


When compared to long-tail and short-tail keywords, medium-tails creates an ideal balance between traffic and cost. One can expect a decent amount of traffic with a moderate level of competition by using these keywords. Websites that use medium-tail keywords position themselves in a vantage point as they have lesser competition.


'Keyword volume', also known as 'search volume,' describes the number of searches for a search query within a given time. The search volume is critical in determining how well a keyword will rank.


Keyword competition measures how difficult it is to rank a keyword. As mentioned earlier, long-tail keywords have lower competition than highly competitive short-tail keywords.


In general terms, you should remember that medium competitive search terms have an increased search volume than long-tails, lesser competition than short-tails, and are more specific in getting users to their search queries. How then can you find these keywords?


Finding Medium Competitive Keywords in 2021


As keywords are integral to effective Search Engine Optimization, so is keyword research. Thanks to SEO advancements, there are tons of tools for effective keyword research online. Here are some tools that will help you find medium competitive keywords and rank for them in 2021.


1.) Google Keyword Planner



When it comes to ranking on Google, you cannot go wrong with this free tool from Google. Google Keyword Planner (GKP) is an amazing tool for researching the search volume of a keyword. It gives users insight into the competitiveness of the keyword they want to rank.


Google Keyword Planner even does more than providing the information surrounding a certain keyword. It also suggests relevant and related keywords that you can rank for. Information like Adwords competition, average PPC bid, and the number of monthly searches are available on Google Keyword Planner's dashboard.


An alternative to the Google Keyword Planner tool is 'Keywords Everywhere.' This basic keyword tool is available as an internet browser add-on. It affords its user more time on the search engine result page (SERP). It also indicates the competition data and the search volume of the keyword.


2.) Ahrefs



Ahrefs is a buzzword in the SEO community, and it is rightly so. This all-in-one SEO toolkit can take your page to the very top when used right. It also offers backlink analysis. Ahrefs is renowned for its massive keyword index, which is among the largest on the web.


Even though this SEO tool focuses more on the analysis of backlinks, it has a keyword explorer tool that analyzes the competition on a keyword. Ahrefs' keyword explorer also allows users to obtain medium-tail keywords for their SEO efforts.


The creation of a detailed report of keyword traffic metrics and the competitor's keywords makes Ahrefs even more fascinating to use. It enables one to determine the right keywords based on its competitiveness on the SERP. Unlike Google Keyword Planner, Ahref is not free to use.


3.) SEMRush



SEMRush is another popular tool in the SEO community. This SEO all-in-one tool places much focus on building online visibility and marketing analytics. It is great for keyword research and insight into the competition.


SEMRush allows users to analyze paid searches, Adwords budgets, and CPC bidding rates. When it comes to knowing what keywords your competition is ranking for, SEMRush is an outstanding tool to use.


4.) Ubersuggest



The list of great keyword research tools to help you rank your webpage or site is incomplete without the mention of Ubersuggest. Ubersuggest gives users insight into the working strategies in a certain market.


Apart from keyword research and revealing the SEO difficulty behind a certain keyword, Ubersuggest offers more. You will find its top SEO pages report helpful in getting your content to the right audience. If you are short on ideas for keywords, Ubersuggests offers keyword suggestions. These suggestions are generated from the ideas in the niche you want to rank.


Ubersuggest also offers backlink data and content ideas to ensure remarkable success in your SEO efforts.


How to rank medium competitive keywords in 2021


Ranking for medium competitive keywords involves more than generating traffic. You should be more concerned with using relevant and profitable search terms that your target audience is using.


It is often best to target a decent amount of traffic when ranking for a keyword with low competition. When targeting a keyword with high traffic, placing more focus on the keyword with moderate difficulty will do you much good.


As with other keyword's difficulty, the fact remains that achieving success while ranking medium competitive keywords requires time and effort.


The same rules applied to low and high competitive keywords apply when creating the content for your medium competitive keywords in 2021. You must ensure that the content being created is one of high quality that will attract and engage your audience. To capture the attention of the search engine, you must adopt a great backlink strategy. Using inbound links works well too and will increase your success rate.


Wrapping Up


Medium competitive keywords are increasingly favored by digital marketers and SEO specialists to rank pages online. This is because of their relative cost-effectiveness and profitability.


There is no denying that keyword research is hard, and the process can be expensive.


The tools mentioned here, both paid and free, does a great job in helping you rank medium competitive keywords in 2021.


Google Keyword Planner, which is free, is a great tool to start with, as it gives you an overview of what medium competitive keywords to rank. But if you are looking to take it up to the next level, Ahrefs, SEMRush, and Ubersuggest will give you increased optimizations. As these tools specialize in other areas than keyword research, it is up to you to decide the one that best suits you. One thing is sure, they will put you on the right track to rank for medium competitive keywords in 2021.


Placing increased focus on 1, 2, or 3 medium competitive keywords will help you create more specific content. It contrasts the creation of tons of content to rank for low competitive (long-tail) keywords with many search terms. This increased attention will help you rank your website or blog in no time, thereby increasing your chances of achieving your marketing goals.


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