Competition is essential for every business, yours inclusive. Such a presence points you to your weaknesses and strengths. Working on your strengths and weaknesses leads to business advancements.
As even more businesses embrace technology, the competition for online dominance and space is getting high. Therefore, getting ahead of your competitors is essential. And what better way to get ahead of them than analyzing and knowing their tactics? This article answers the question: "how do I spy on competitors' keywords?" Here is what you should know.
How to spy on competitors' keyword
There are a lot of tools that can give you a peek into the competition's keywords. These tools give an added advantage in Search Engine Optimization (SEO). The following are 5 tools that can spy on the competitor's keyword. They are sure to help you.
1. Ahrefs
2. SEMrush
3. Ubersuggest
4. Google Keyword Planner
5. SimilarWeb
1. Ahrefs
One of the most popular SEO tools is Ahrefs. Ahrefs provides detailed information regarding your site and that of your competitors. You can also analyze your site using this tool. With Ahrefs, you get to compare your competitor's page ranking with yours. It also allows users to check the reviews of the backlink profile of their competitors. Though Ahrefs is a premium tool, it's free trial gives a peek into its functionalities. In short, it is one of the best tools that is great for any aspect of SEO. It is also the best for analyzing backlinks.
As mentioned earlier, Ahrefs provides detailed information concerning your competitors. Below are some of the information Ahrefs provides.
A competitor's latest referring domains.
Their domain authority.
Ahrefs also has a site exploring tool, a rank tracker, and foremost a Keyword Audit tool.
Ahrefs’ ‘latest referring domains’ tool helps you know just how frequently your competitor gains new links. You can compare the daily gained traffic of the competitor's site with yours.
2. SEMrush
Similar to Ahrefs, SEMrush is great when it comes to SEO. SEMrush gives vital information regarding your competitor's SEO tactics. SEMrush is an impressive tool that provides users with a lot of valuable information for free.
It is easy to use. Once you create your SEMrush account, choose a plan. SEMrush offers tons of features to its users like SEO, content marketing, and advertising. Based on your preferred feature, SEMrush gives you information about your competitors.
All you must do is input the domain name of your competitor to spy on information regarding them. Such details give insight into where your competitors get their traffic. It simply means that you can ascertain what devices their visitors are using, the geographical location they come from, and how they get to the website. Having such detail helps you know what areas you need to leverage and improve upon to get a big share of the traffic.
SEMrush does more even. It gives users insight into the performance of their competitors on search engines. You get to know what keywords the competition is ranking for. No one can deny the importance of having such information at their fingertips.
Here are some of the core insights given by SEMrush to its users concerning their competitors:
Referring domains
Top organic keywords
Backlink
Paid keywords
SEMrush, no doubt, does an impressive job in spying on the competitors' keywords.
3. Ubersuggest
Neil Patels' excellent Ubersuggest helps you spy on your competitor. This tool is useful in determining your competitor's backlink. Backlinks are fundamental in ranking higher on search engines, which are essential in every SEO tactic. Asides from giving insight into linking, Ubersuggest gives a preview of your competitors' keywords. The free version allows 3 searches per day.
Ubersuggest is very easy to use. The first thing you need to do is enter the URL of your competitor. On doing that, choose one out of the several options on the left sidebar that interests you. Those options include keywords, backlink, and site audit. Ubersuggest will give you a report based on the option you select.
If you select 'Traffic Analyzer Overview,' Ubersuggest will provide you with the following information regarding your competitor.
Amount of organic keywords
Amount of backlinks.
Amount of organic monthly traffic.
Domain score of the competition.
Also, if you scroll down, you will see a chart. This chart shows your competitor's keyword rankings by month. With all this, you can determine areas where your competitors are taking the lead. And you can figure out their SEO tactics and use them to your advantage. With Ubersuggest, you can get keyword insights and more SEO tools for free.
Google remains the top Search Engine on the planet. Ranking high on it will no doubt give your business or website the visibility you crave. And it has provided a tool to help users get a hold of their ranking - the Keyword Planner. It is one of the best in giving keyword insight. As long as you know how to use it, Google keyword planner can provide you with valuable information. To begin, enter the URL of your competitor in the "your landing page" section. On doing that Google keyword planner will give you reports like:
Your competitor's average traffic for keywords on ads
New keyword ideas
Top keywords
This tool helps you know the topics that you need to improve on. Google keyword planner will also display the value for each keyword. You can use these bidding values for your ad campaigns. Aside from that, those values can help you know how difficult it is to rank for certain keywords.
5. SimilarWeb
SimilarWeb is very useful when it comes to traffic analysis. Traffic analysis, in turn, is vital when examining the overall performance of a site. With SimilarWeb, you can discover the monthly traffic of your competitors. You can also discover where their visitors come from and through what channels. The following are some of the data SimilarWeb provides.
An overview of your competitor's traffic
The traffic sources
These details give insight into the areas where your competitors surpass you.
Wrapping Up
Keywords remain integral to ranking on search engines. Adopting a blind approach to keyword generation and integration on your site will only limit your success rate. Hence, the need to keep in tune with what the competition is doing. Whether you use Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner, or Similar web, one thing is sure. You will obtain insight into what the competition is using to rank. However, each of these tools offers several other features that set them apart. It all comes down to your choice. Regardless of what you opt for, knowing your competitor's keyword gives you the advantage to get a bigger market share.