top of page

Content AI Detection

It can be a daunting challenge for many brands to produce content consistently. That's because it requires continuous effort and involvement from multiple team members and, in some cases, freelance writers. So, in an attempt to optimize the content creation process, many content teams turn to AI-powered software to generate articles instead of writing them from scratch.

Content AI Detection

These AI content generation tools use natural language processing and machine learning algorithms to automatically generate written content based on given parameters or prompts. However, while there are advantages of AI content such as reduced costs and faster production, AI-generated content may not express the human touch, creativity, and unique perspective that comes from a skilled writer.

So when it comes to creating quality content that ranks on SERPs, content AI detection is important. There are various questions to consider in this regard. Can AI content be detected by search engines? Will your SEO rankings be affected if you use content generated by AI systems? This article addresses these questions, among others, and provides a list of some content AI detection tools.

Why Is Content AI Detection important?

Since AI systems and generators are becoming increasingly popular, content creators show very little originality while creating content. The following highlight some reasons why content AI detection is essential amidst the popularity of AI content.

  • Ensuring that the online space is safe and reliable.

Because there is an overwhelming amount of content being uploaded on the internet, it is very difficult, even nearly impossible to manually review and moderate this content. Content AI detectors step in here to identify and flag inappropriate, harmful, or violating content.

They can detect explicit or adult material, hate speech, violence, nudity, or other types of content that may violate community guidelines or legal standards. By automatically flagging such content, AI detectors help in preventing its dissemination and protecting users from exposure to harmful or offensive material.

  • Combating spam and misinformation.

Content AI detectors can analyze textual content, identify patterns, and detect spam emails, phishing attempts, or malicious links. By filtering out spam content, AI detectors enhance the overall user experience and protect users from potential security threats.

  • Addressing copyright infringement issues.

AI detectors can identify instances of unauthorized use of copyrighted material, such as images, videos, or text. When they do this, AI detectors assist in protecting intellectual property rights and encouraging fair use of content.

  • Checking and Eliminating Plagiarized Content

Closely linked to the above, content AI detection helps flag duplicate content, avoiding issues like plagiarism which may affect SEO rankings.

  • Reducing manual effort required for content moderation.

Content AI detection automates the process of content analysis, enabling platforms to review and moderate a vast amount of content efficiently. While human moderators still play a crucial role in making final decisions, AI detectors serve as valuable assist tools.

Can AI Content Be Detected by Search Engines?

Search engines like Google have sophisticated algorithms that are continually evolving to improve their ability to detect various aspects of content, including content generated with AI. It is generally believed that search engines can detect and differentiate between content created with AI and that written by humans to some extent.

These search engines employ various techniques to assess the quality and relevance of content, such as analyzing the language, structure, and overall user experience of a webpage. They may also consider factors like user engagement metrics, backlinks, and social signals to evaluate content authenticity and value.

Even though AI content generators are capable of mimicking and recreating human writing to a certain extent, search engines often scan for certain patterns and characteristics. Some of these include unnatural language, repetitive phrases, or inconsistencies in quality, all of which could indicate AI generation.

Overall, the effectiveness of search engines in detecting AI content depends on the techniques and algorithms used, as well as the level of refinement and quality of the content generated by the AI itself.

Does AI Content Affect Search Engine Rankings?

Search engines like Google prioritize original or high quality content that provides value to users. The content that is generated by AI systems may, however, not always fall under these priorities and tick those boxes. They may be seen by search engines as unoriginal or generic. Hence, this AI-generated content may not rank as high as human-written content.

Another crucial factor that search engines use to optimize content is “user engagement”. If AI-generated content fails to engage readers or fulfill their information needs, it may negatively impact user experience, leading to lower click-through rates, shorter time spent on the page, and higher bounce rates. These factors can indirectly affect search engine rankings.

Search engine algorithms change over time and are designed to detect and reward high-quality, valuable content. So it might not be a wise decision to keep using or relying on content generated by AI systems without human oversight.

How to Detect Content Generated by AI Systems

Several methods and indicators can help in identifying AI-generated content. They include:

1. Analyze the language and the structure used in the text:

Because of limitations in its ability to mimic human language, AI-generated content may exhibit certain patterns or language characteristics that differ from human-generated content. So, analyzing the language structure, grammar, syntax, and coherence of a text can provide clues about its origin. AI-generated content might show inconsistencies, unusual phrasing, or a repetition of certain phrases.

2. Text may look unnatural or lack creativity:

AI-generated content may lack the personalized touch, creativity, and unique perspective that often accompanies human-written content. It can sometimes appear generic or impersonal, lacking specific details or originality. When content appears to be overly repetitive, with minimal variation, then that may indicate that there was AI involved in its writing.

3. Understanding context:

AI-generated content may struggle with understanding and accurately responding to context-specific queries or prompts. Asking questions or providing prompts that require nuanced understanding, cultural references, or subjective opinions can help to reveal potential AI-generated responses that lack depth or context.

4. Identifying AI Patterns:

AI models used for content generation often have certain identifiable patterns or biases. So, observe and analyze recurring patterns, stylistic preferences or specific mistakes commonly made by AI models. This results in familiarity with AI-generated text and ongoing monitoring of evolving AI techniques. And that way, it may be possible to further detect AI-generated content.

5. Source Analysis:

Analyzing metadata associated with the content, such as timestamps, author information, and details about content generation tools or platforms, can offer clues in detecting AI content. Note that AI-generated content may leave behind traces of the AI software used.

5 Best Content AI Detection Systems

Some of the best content AI detection systems that you can find include the following –

Originality AI

Content AI Detector - Originality AI

Originality AI is one of the best and most accurate chat GPT and GPT-4 content detection systems that are specifically designed for content marketers and search engine optimization.

Originality AI Pro Features

  • Accurately detects if the content is generated by an AI system

  • Checks if the content was plagiarized and if very similar contents exist on the internet

  • Shows the readability score of your content

  • Allows you manage an unlimited number of team members

  • Integrates AI detection capabilities into your tools and workflow when you sign up

  • Allows you share content

Originality AI is a paid tool that costs $0.01 per 100 words

Content AI Detector - Originality AI Pricing


Writer AI Detector

Content AI Detector - Writer AI Detector

Writer is a platform that enables you to edit your text while offering grammatical and tonal suggestions. It does what Grammarly does but with an inclusion of a content AI detection system.

Originality AI Pro Features

  • Offers a plagiarism checker

  • Helps to correct text, offers grammatical and tonal suggestions

  • Provides a URL link bar where you can input the link of a text or article



Content AI Detector - Copyleaks

Copyleaks provides all-round AI detection services, in the form of the following features:

  • Plagiarism detector

  • AI content detector

  • AI grader

  • It has a Chrome extension

It is a free-to-use tool.


OpenAI Text Classifier

Content AI Detector - OpenAI Text Classifier

OpenAI is a classifier for identifying AI-generated text. That means it is designed to distinguish between human and AI-generated text. The AI is a reliable tool to use even though it has some limitations which include its limited character amount, and the ability to train the AI system to evade the text classifier. It also doesn’t offer any plagiarism checker. However, It is a free and easy-to-use tool.


Crossplag AI Content Detector

Content AI Detector - Crossplag AI Content Detector

Crossplag has the following features:

  • You can upload text on crossplag to check for AI input.

  • Crossplag tells you when a text is AI-generated by using a meter bar.

  • It does not offer any plagiarism checker or text editor.

  • It is not a free tool. It offers pricing plans.

  • With crossplag, you get a few free trials. You get 10 free credits for one document when you sign up.

Crossplag AI Content Detector


Using content AI detection systems is important because they help to provide a safe and reliable online environment. They also help to ensure that online contents are top quality contents while protecting the integrity of brands. And if high rankings on Google SERPs are your goal, then content AI detection should be a part of your strategy. Finally, it is important to note that the effectiveness of detecting content generated by AI systems depends on the quality of the content AI detection system used.


bottom of page