top of page

White label SEO Report

A white label SEO report is a type of report used in digital marketing, which is designed to be rebranded and presented by another company as their own. These reports typically include data and analysis regarding the SEO performance of a website.

White label SEO Report

The key features of a white label SEO report often include

Branding Customization -The report is designed so that another company can easily add their own branding, such as logos and company colors.

Comprehensive SEO Data - This includes metrics like keyword rankings, organic traffic, backlink profiles, and on-page optimization details.

Analysis and Recommendations - The report not only provides data but also includes analysis of the SEO performance and strategic recommendations for improvement.

Client-Friendly Language - The report is written in a way that is easy for clients to understand, avoiding overly technical jargon.

Regular Updates - These reports are often generated on a regular basis (e.g., monthly, quarterly) to track the progress of SEO efforts.

Customization Options - Depending on the provider, there might be options to customize the report further to meet specific client needs or focus on particular aspects of SEO.

Integration with Tools - Many white label SEO reports can integrate data from various SEO tools and platforms to provide a comprehensive overview.

These reports are a key tool for SEO agencies and digital marketing professionals, allowing them to provide professional and insightful SEO analysis to their clients under their own brand.

Here are list of White label SEO Report that you should Include

1. Traffic Analysis: This section details the amount of traffic the website receives, where it's coming from (organic, paid, referral, direct), and how it has changed over time.

  • Volume of Traffic: Measures the total number of visitors to the site, typically focusing on organic traffic.

  • Traffic Sources: Breakdown of where traffic is coming from (e.g., organic search, paid ads, referrals, direct).

  • User Behavior Metrics: Analysis of user behavior, including average session duration, pages per session, bounce rate, etc.

  • Trend Analysis: Examines how traffic patterns have changed over time, identifying any significant trends or anomalies.

2. Keyword Performance: It shows how the website ranks for specific keywords and phrases important to the business. This includes changes in rankings, new ranking opportunities, and insights into keyword trends.

  • Ranking Keywords: Lists keywords that the site ranks for, including their position in search engine results pages (SERPs).

  • Keyword Gains and Losses: Tracks changes in keyword rankings over a specified period.

  • Search Volume and Keyword Value: Assesses the search volume and potential value of ranking keywords.

3. Technical SEO: This assesses the website’s technical health, including site speed, mobile-friendliness, crawl errors, and other factors that affect how search engine bots index the site.

  • Site Speed: Evaluates how quickly the site loads, as site speed is a crucial factor in user experience and SEO.

  • Mobile-Friendliness: Assesses how well the site performs on mobile devices.

  • Crawl Errors and Indexing: Identifies any issues that search engine bots might encounter when crawling the site.

4. On-Page SEO: This part reviews elements like content quality, relevance, meta tags, headings, and internal linking structure. It ensures that the website is optimized for both search engines and users.

  • Content Analysis: Reviews the quality, relevance, and freshness of the site's content.

  • Meta Tags and Titles: Evaluates meta descriptions, title tags, and their optimization for targeted keywords.

  • Headings and Subheadings: Checks the use of H1, H2, H3 tags, etc., for proper structure and keyword inclusion.

  • Internal Linking: Analyzes the internal link structure, ensuring it supports SEO and enhances user navigation.

5. Backlink Analysis: Here, the report evaluates the site’s backlink profile, including the number and quality of backlinks, new backlinks gained, and lost backlinks.

  • Backlink Count and Quality: Provides details on the number and quality of backlinks.

  • New and Lost Backlinks: Tracks the acquisition and loss of backlinks over time.

  • Anchor Text Distribution: Reviews the anchor texts used in backlinks to assess their relevancy and diversity.

6. Local SEO: For businesses with a local presence, this section covers local search rankings, Google My Business performance, and local citations.

  • Local Search Rankings: Reports on the site's performance in local search queries.

  • Google My Business (GMB) Listing: Assesses the optimization and performance of the GMB listing.

  • Local Citations: Evaluates the presence and accuracy of the business's listings in local directories.

7. Social Media Impact: While not always included, some reports may analyze how social media activity influences SEO performance.

  • Social Signals: Looks at how social media engagement (likes, shares, comments) correlates with SEO performance.

  • Traffic from Social Media: Measures the amount of traffic directed to the site from social platforms.

8. Competitor Analysis: This provides insights into how competitors are performing in terms of SEO, offering a comparative perspective.

  • Comparative Keyword Rankings: Compares the site’s keyword performance with that of its competitors.

  • Backlink Profile Comparison: Analyzes how the site's backlink profile stacks up against competitors.

9. Recommendations: Most SEO reports conclude with a set of actionable recommendations based on the data analyzed. This could include strategies to improve rankings, increase traffic, or fix technical issues.

  • Strategic Advice: Offers specific advice on how to improve SEO performance based on the report’s findings.

  • Prioritized Action Items: Lists recommended actions in order of importance or potential impact.

An effective SEO report is not just a collection of data and metrics; it should also provide insights, analysis, and clear actions for improving a website's SEO performance.

List of Sites That Can Generate white label SEO report

1. This service has been around since 2010 and has serviced well-known brands. They specialize in identifying link-worthy assets, creating content, and providing detailed backlink reports as part of their monthly SEO work reports. They focus on creating strategies that align with Google’s guidelines and avoid black hat strategies, ensuring a comprehensive approach to SEO. - White label SEO report

2. LinkGraph: As an award-winning full-service SEO, digital marketing, and web design agency, LinkGraph offers white label SEO partnership programs. They provide a range of services, including link building, content creation, technical SEO, and reputation management, all of which can be branded under your agency's name. Their focus is on expanding your SEO service offerings without the need to increase in-house resources.

LinkGraph - White label SEO report

3. SEO HERO: SEO HERO offers a white-label SEO dashboard and analysis tool, which includes a range of SEO tests and lead generation tools. Their service allows for customization of SEO reports with your branding, making it ideal for presenting to clients. They emphasize the ease of understanding their reports compared to digging through Google Analytics or Search Console.

SEO HERO - White label SEO Report

4. Agency Elevation: This company offers white-label SEO services with a focus on content writing and creation, on-page optimization, off-page optimization, and link building. Their approach is based on Google's E-E-A-T guidelines, and they ensure the production of high-quality, relevant content for your target audience. They also provide detailed performance monitoring using various tools, including Google Analytics, Google Search Console, and more.

Agency Elevation - White label SEO report

5. SEOReseller: They provide a comprehensive white label SEO service, enabling you to offer additional SEO services under your brand. Their services are designed to help you scale your business without the need for extensive capital investment in SEO tools and resources. They also focus on personalized solutions to meet the specific needs of your clients.

SEOReseller - White label SEO Report

Each of these providers offers a unique set of tools and services to cater to the varying needs of agencies looking for white label SEO solutions. Whether you need comprehensive SEO audits, content creation, technical SEO optimization, or performance monitoring, these platforms offer solutions that can be integrated seamlessly into your existing services.


In conclusion, a white label SEO report is an invaluable tool for agencies and marketers, providing detailed insights into a client's SEO performance while allowing for branding customization. This report not only highlights key areas such as traffic analysis, keyword performance, and technical SEO health, but also offers actionable recommendations for future strategies. Its versatility in branding makes it an ideal solution for agencies to deliver professional, coherent, and insightful SEO analysis under their own name. By leveraging such reports, agencies can effectively communicate complex SEO data and strategies to their clients, reinforcing their expertise and value in the ever-evolving digital marketing landscape.


bottom of page