To gain results online, you must be visible. Also, the more visibility your brand has online increases your potential to gain results, and that is just the basic principle behind internet marketing.
Search engines like Google provide a platform where consumers interact with businesses with ease and get their search intent. As the browsing experience gets better than ever before, reaching the target audience becomes increasingly competitive from the business outlook. Hence, the need to employ several tactics like backlinking to remain relevant and maintain a dominant position on the SERP, possibly the first page.
An effective link strategy will boost your rank especially when your links are from repute sources. To measure the ability of a page to rank or help another page rank, the Page Authority score has been in existence. Here, we will look into how to get the most of the Page Authority score system. But to get a good grasp of the entire concept, let's see how Page Authority (PA) works.
How does Page Authority (PA) work?
Once upon a time, webmasters, SEO'ers, digital marketers, and whoever seeks to monitor a webpage could make use of Google's PageRank toolbar. This tool offers insight on the likelihood of a page to rank using several factors which include the PageRank of the linked page as well as the amount of inbound and outbound links. But the PageRank toolbar seizes to exist even though Google still considers PageRank to rank web pages on their result page.
To give SEO'ers a measure of their webpage's potential to rank on SERP, Moz came up with the Page Authority score. This score spans between1 and 100, with a higher score indicating an increased potential to rank. It also reflects how a page fares compared to its competitors. Now, there are several other tools to give users insight into their ability to rank. Still, they all work with a similar principle as they consider the quality and quantity of the backlinks pointing to a site.
Improving your Page Authority: What you should do
Knowing fully well why ranking on top of the SERP is important, you must explore several tactics to make it possible. As you implement the different ranking strategies, a measure of your asset performance cannot be dismissed since it gives insight into areas for exploration. To build your Page Authority, here are some vital things that you can do:
Build and maintain an effective backlink profile through quality inbound links.
Remove links from spammy websites and bad backlinks.
Keep churning quality content to attract high-quality backlinks.
Search your pages for broken links and get rid of them.
Embrace technical Search Engine Optimization strategies.
Image alt text, title tags, headlines, meta-description, and other on-page SEO points must be considered.
Although the PA score is useful in giving an idea of the performance of a webpage on a search engine, it is not absolute. This metric cannot be considered independently as it offers comparative analysis with other web pages. And as such, it is commonplace to not observe a consistent increase in Page Authority score with time.
Although Page Authority- often confused as Domain Authority- offers a measure of backlink profiles, it remains a distinct metric. It only gives an overview of a page, unlike the domain authority that measures a website's potential, in its entirety. For best SEO results, distinguishing both and using the right tools is the way to go. Moz considers several factors in determining the PA score, which is not a complete reflection of what is in play. For instance, PA prioritizes external factors. Still, following the basics by paying attention to the quality of your page's content and keyword use will help overall.
Whatever you do, do not dismiss the impact of your PA score as it contributes to ensuring the quality of your page. Thereby, helping you rank better and achieving your down lines.