What Is Page Rank?

Search Engine Optimization encompasses tons of processes to ensure an entity features on a search engine result page. Getting your webpage or site on Google's SERP cannot be underestimated as it is one of the best means to achieve your down lines. And it is cheap too.

Google considers over 200 metrics in deciding what page or website will appear on its result pages. And of these features, Google PageRank is one that you must consider. This is especially so knowing that different metrics have different priority levels. So, why is PageRank still a critical ranking factor that is worth your consideration given its long existence? How can you monitor your Google PageRank? This article focuses on the role of PageRank in optimizing your search rank. But first, you should know what PageRank is.

What is PageRank?

Google PageRank is a key concept in SEO that evaluates a page's links in terms of quantity and quality. Introduced in the year 1997 by renowned founders of Google, it combines with other ranking factors to determine where a page sits on the result page of the search page.

How does PageRank work?

Google values quality, accuracy, and engagement as it seeks to improve the user experience on its platform. One way to check quality is the evaluation of links. Google sees links as an affirmation of quality. That is, when a site has a link pointing to it, such a backlink tells Google that there is something of quality about the page receiving the link. And the more links received indicates more value on the content. Hence, Google introduced PageRank, which attaches a score to the quality of a page. Regardless of a link acting as a vote, Google does not measure every link in the same way as it gives more credence to some than the others. Google factors both inbound and outbound links alongside the PageRank of a linked page before giving priority to a page on its result page.

Why you should pay attention to your PageRank

Google once had a PageRank toolbar to give webmasters insight into their PageRank score. Since this toolbar was taken off and the measure of the PageRank score isn't as accessible as before, it is quite easy to ignore one's PageRank. But Google never stopped using this factor in ranking. Hence, the need to pay attention to it if you would like your page to perform on the SERPs of Google.

How to improve your PageRank

Although the tool for measuring PageRank is no longer in existence, PageRank is still a heavily involved factor that Google considers in ranking webpages. And as such, it cannot be neglected when seeking to improve your rank. Here are some key points to help improve your Google PageRank:

  • Pursue backlinks of high quality: Linking to high-authority pages will transfer a great amount of link juice. You can do this by seizing opportunities for guest posts and posting engaging content of high quality.

  • Put social media to good use: Social media provides a great platform for backlink opportunities.

  • Build links organically: Creating engaging content that keeps your audience in-tuned will open opportunities for a backlink to you. Thereby increasing your PageRank in return. Using strategic and relevant keywords, long-form content, and best SEO practices helps in this regard.


Backlinks play a critical role in determining the rank of a website or page on the SERP. And Google PageRank does well in evaluating each website's links to give it a priority. Yes, there is no tool for measuring your PageRank but knowing how Google PageRank works will help you improve your SEO. Here, we have seen what PageRank is, how it works, its relevance and how to get the most of this Google rank factor. There is no doubt that a good PageRank will influence your SEO score positively.