Top SEO Marketing Tools [2022]

Ranking high for a certain keyword on the SERP cannot be underplayed. It holds the key to driving more traffic and generating leads for websites. However, it all depends on whether or not they have a solid SEO.

Search Engine Optimization [SEO] has become very critical to the point where it dictates the success of a business in the online world. As a result, every brand out there has made various efforts to improve its SEO marketing. And this includes implementing easy-to-use SEO tools.

Since there are several tools out there that can help improve your SEO, you may wonder which ones to opt for. Not to worry, this article provides you with a list of SEO marketing tools for 2022 along with their features, pros, and cons. But first, let's see in detail why you should consider using these tools for your SEO marketing.

Benefits of SEO Marketing tools

Why should you use SEO tools? It's simple - They give you quick access to all the benefits of SEO. Not convincing enough? Here are other benefits of SEO marketing tools.

1. Helps in SEO audits

Maintenance and inspection are necessary for every aspect of life. And your website is no exception. It requires regular and thorough SEO auditing to function properly in the long run. But what exactly are SEO audits?

Simply put, SEO audits involve analyzing your site to identify any issues that can affect your site's organic search performance adversely. However, conducting a manual SEO audit is time-consuming and costs a lot.

Fortunately, there are SEO tools perfectly suited to this task. Screaming Frog is an example of such a tool. It runs a thorough check on your website while allowing you to save up to half the money and time.

2. Allows you to spy on your competitors

One of the most basic SEO strategies is spying on your competitors. And SEO tools help you do this easily. With the right tools, you can have a peek into your competition's SEO strategy and formulate a plan on how to surpass them. Here are two areas where SEO tools are especially useful when spying on your competitors.

  • Keyword research. Drafting out a list of keywords to rank for is a continuous process in the SEO world. And sometimes, it can get tasking. This is especially so when you're out of content to generate. If you are facing such a situation, there is no need to worry. You only need to have a peek at your competitors' keywords. SEO tools can help you do this with ease. Also, tools like SEMrush can produce tons of keyword ideas at once.

  • Backlink strategy. Yet another essential aspect of a site's SEO is backlinking. Backlinks are capable of generating more traffic for your website in the blink of an eye. The more backlinks you have, the more your site is valued by SERPs. That said, backlinking is not as easy as it sounds. As a result, many brands have implemented SEO tools to help their backlink strategy. SEO marketing tools help you check the backlinks profile of your competitors. You can know what web pages link back to their site. With that, you can approach those websites to create backlinks for you.

3. Tracks your progress

How do you know if your SEO strategy is working? To do so, you have to track your SEO progress regularly. You have to check your progress across several platforms and metrics to know if your site is generating more traffic. SEO tools come in handy when doing so. They help you measure your site's SEO performance which includes:

  • Your site's traffic

  • Quantity of backlinks

  • Your domain authority

  • Your sales

  • Keyword rankings

Tracking your progress may sound stressful, but in reality, it is not. It can help you know when to review or discard an SEO strategy and implement a new one. And SEO tools help you to know how your website is performing.

Top SEO marketing tools for 2022

Now, you know the benefits SEO tools offer to you and, there is no doubt that you want to get started immediately. But the bigger question remains - which SEO tools should you choose? The following are three top all-in-one SEO marketing tools for 2022.