How To Increase Ahrefs UR And DR Metrics 2021

Ahrefs is a renowned SEO tool for checking backlinks. Its dependence on big data and focus on data quality sets it apart from the competition. It finds its use in keyword research and competitor analysis by content professionals and SEO experts. Ahrefs, no doubts, remain one of the most effective ranking tools by companies from all over the world. For starters, it is a great tool -one of the best- for obtaining higher Google rankings.

Ahrefs metrics

Ahrefs uses metrics to rate a website’s backlink profile. These include the UR and DR metrics. A high UR and DR value have shown to improve SEO rankings, which is great in reaching the right audience. Before learning how to increase Ahrefs UR and DR metrics, we must first know what they are.

What are Ahrefs UR and DR metrics?

What are Ahrefs UR and DR metrics

URL Ratings (UR)

URL Rating shows the level of strength of a page’s backlink profile. It does this on a scale of 0 to 100. This suggests that the larger the number, the stronger the page’s backlink profile. The UR scale is logarithmic. This also means that moving from UR 20-30 is easier than moving from UR 70-80 according to Ahrefs.

UR has a clear statistical relationship with Google rankings. This is seen as a high UR page ranks very high in the organic search results of Google.

The URL Rating calculation is like Google's PageRank. And this is because you need the same PageRank rules to calculate UR. These includes:

  1. Counting links between pages

  2. Respecting the 'nofollow' attribute.

  3. Having a ‘damping factor’.

  4. Crawling the internet to the farthest extent possible.

However, this does not mean that the UR is a complete replacement for the PageRank. This is because Google's PageRank formula has highly developed since its conception. And Ahrefs UR formula remains simple.

Domain Ratings (DR)

DR or Domain Rating is one of the popular SEO metrics across several platforms and not just Ahrefs. This metric aims at determining a website’s quality. While UR is a page-level metric, DR is a domain-level metric. Domain Rating (DR) shows the level of strength of a website’s backlink profile. It does this on a logarithmic scale of 0 - 100. The objective of the DR is to assess the link popularity of a website. To calculate the DR of a certain website, the following rules apply:

  1. The observation of the outstanding domains with a minimum of 1 ‘dofollow’ link to the website.

  2. The consideration of the linking domain’s DR.

  3. The number of outstanding domains each of the website links to.

  4. Assigning math and coding skills to calculate the raw Domain Rating scores.

  5. Plotting the scores on a scale of 0 - 100. This will extend over time because it is naturally dynamic.

How to increase Ahrefs' DR and UR Metr