301 Redirects Link Strategy

How long have you been operating your website? No doubt you would agree that it is not as simple as eating a piece of cake. That is because, like every other business, managing an online business has its advantages and limitations. This article discusses one challenge associated with managing an online platform and how to tackle it with a unique strategy.


The main idea as you already know with SEO sites is to get as many individuals as possible to visit your website. This is because increased site visits are a result of increased interest or publicity. It, in turn, leads to increased sales as well as reputation. Sometimes, however, your site needs to undergo maintenance of some sort, content needs to be reviewed, updated, replaced, or removed. This further leads to changes in URLs found on your website. And as you may or may not have noticed, changing links in your website has some unpleasant consequences. For example, you may notice that the average number of clicks or site views you had has reduced. This is to be expected. However, because it is just a natural response from your content viewers to the changes you have made on the site. So, no need to panic. In truth, you would do the same if the roles were reversed.

Imagine you are walking into your favorite shopping store. Then, you notice that a particular item you are searching for is no longer on that section of the counter. It may have been moved or even removed without any notice. And If you decide to search for it a little, you would probably give up after a while of fruitless searching and decide to try another store for that item”.

Well, changing URLs on your sites can be likened to changing items on your counter in a real live store. Granted, you have good reasons for changing the link, but never forget the main idea of having the site in the first place, which is to make clients visit the site more often. So the question here is, what do you do when you have changed or removed a URL in your site, yet you still want your customers to search for related content or at least to stay longer on the site?

What you need is termed a “301 redirect link” strategy.

What are 301 redirects? How can you use it appropriately?

Redirect links

301 redirects are status codes sent to a browser from the server hosting a website. They signal that a particular link to a web page has been moved or removed from a website. Normally, when a customer clicks on a link that has been removed on your website, they get an error 404 message, showing 'page not found.' To prevent your clients from getting this error message which can sometimes be inconveniencing, you can use a 301 redirect link to redirect your clients to the page they wish to visit, even though the URL has been transferred. Therefore, the server forwards entries from the old link to a new one. Mind you, a 301 redirect link is different from a 302 redirect link. A 301 redirect, tells you that the webpage or link has been permanently moved to a new link or URL while a 302 redirect is a status code that tells the browser that the link or page has been temporarily moved.

When you implement a 301 redirect on a webpage, the process of navigation is usually seamless and may be barely noticed by the visitor, unless the client is using an extension (web-tool) that alerts them when they are about to be redirected to a new link/page.

Besides keeping your visitors on your website and helping them locate the content they searched for (without getting error messages), 301 redirects have other useful purposes. It is very effective for SEO.

301 redirects, can be used to notify search engines when a particular link has been moved to a different location on a website. It helps in maintaining your web rank and rating, as well as driving traffic to your site.

Now that you know what 301 redirects are and how they function, you probably have realized why they are very essential tools for your website. In case you are still quite unclear, please go back and read it again, slowly this time. You would be interested to know when to use 301 redirects and how to strategize it on your website.

When To Use 301 Redirect

You will agree that having knowledge without knowing how or when to use it is quite pointless. 301 redirects is an effective strategy and knowing when to use it makes it even better. You can use a 301 redirect when:

  • you changed a URL