When To Disavow Backlinks
We all can agree that no one likes to be connected to dubious or manipulative people both in business and everyday life. Finding ourselves in the same sentence with such persons is embarrassing and can only mean bad news to anyone. In the same way, also, we would like to keep our site free from any connections to criminal or questionable sites. And would take all the opportunities to keep our site free from questions. But is it possible to do so? Remembering that Google is actively on the lookout for associates of sites with a bad reputation and will penalize such sites is worth every caution. This article helps in determining the right time to disavow backlinks.
What does it mean to Disavow Backlinks?
Simply put, to disavow backlinks means to do away with links you believe can cause damages to your site's ranking on SERPs. Whenever substandard links are affecting how a site ranks, the next often step is to disavow such links. When that is done, Google will not consider those links when examining your site.
Why Disavow Backlinks?
It is no news item that backlinks are a vital part of SEO. Backlinks convince search engines that your site is relevant and impactful. Thus, giving search engine reasons to help your site rank higher. However, bad backlinks are bad news, they can cause your site lasting harm. Google could penalize you if spammy links are detected whether you are complicit in it or not. You would not want that, would you?
When to Disavow Backlinks?
The truth is, disavowing backlinks is not one of those processes you carry out by impulse. It is an important step that could build or destroy your ranking. Thus, it is vital to know when to disavow backlinks. It is advisably considered a right time to disavow links when:
You have gotten a manual action for unnatural links: Google gives out two kinds of manual actions in connection to unnatural links. The first one is that; Google recognizes that you do not have control over the links. So, they recommend that you remove the ones you can while they ignore the ones you cannot remove. For the second action; Google is convinced that you are part of some link manipulation and will take it out on the ranking of your site.
You are at risk of procuring a manual action: Google often gives out warnings before penalizing a site, so you can notice if you risk receiving a manual action.
There is considerable amount of manipulative links directing to your site: There might be some artificial links referring to your website, probably paid links. If you happen to notice such links, disavowing might come in.
Your site has backlinks from sites with low trust scores: if the sites with high spam scores, questionable sites are linking to your site are much. Then, you can think about disavowing them.
For further clarification on when to disavow links, you should digest this article fully for a breakdown.
So, your traffic reduces drastically, should you consider disavowing links pointing to your site? Well, if Google was to provide an answer, it will be no. Google does not very much encourage disavowing links. Nonetheless, you are suffering a loss of traffic, so yes, you would want to explore all the possible ways to gain back your traffic and even more. So, what are you to do? A backlink Review is what you need at this point. It is essential you carefully examine your backlinks profile. If after a thorough review of backlinks you find spammy links referring to your site, you can file for a disavow.
What Links to Disavow?
For the sake of clarity, here are the categories of links you should attempt to disavow.
Spammy and shabby site links
Terminated domain links
Links from Private Blog Network
How to Disavow Backlinks?
Using Google's disavow tool, you can disavow harmful backlinks following these three steps.
Take a thorough link audit. Thoroughly review all the backlinks to your site.
Make a list of links or domains you want to disavow. The list should be compiled in a text file. And this file should not be greater than 2 megabytes. The link limit is 2,048 characters. You could also simply export the links report on your site, then remove the links you do not want to disavow.