"Reddit," home to countless communities, endless conversations, and genuine human connection, is one social media aggregate site that you cannot simply ignore. With a large audience base of about 430 million users trooping to its website each month, it offers a different avenue to reach people.
Reddit features as one of the world’s most influential social websites today, and rightly so. As well as bringing people together to discuss topics of interest, it offers a platform for businesses to build interest in what they have to offer.
That said, to pique the interest of Reddit users, you must do certain things. To endear yourself to others on this platform, you must, first, prove your credibility. It goes a long way in building authority in your niche. Authority here translates into having the capacity to hold on to your brand's promise.

Reddit uses upvotes, which further converts into Karma to gauge the authority of each user. The more your Karma, the more credibility you have to reach your target audience. What are upvotes, and how can one gain more upvotes? This article answers all your questions on Reddit upvotes.
What is Reddit Upvotes?
Reddit upvote is a voting system to indicate one’s stance on a certain topic. Reddit uses this method to measure the support or approval of a subject on its platform. Basically, if you approve of a certain concept on the platform, all you must do is to give it an upvote.
Also, upvotes find their uses in promoting any content that it is being applied to. It works similarly to ‘likes’ on Facebook, Instagram, and Twitter. And as a post receives more upvotes, Reddit takes it to the top areas of the website. This increases post visibility, reach, engagement, and conversion rates. You can only imagine how well your business stands to benefit if it finds itself with so many upvotes. As you receive more upvotes to your posts and comments, your Karma points increase. So, how do you gain more Reddit upvotes? Here are some tips to help.
How to gain more Reddit upvotes
Increase your participation level
You must be socially active on Reddit to reap its full rewards. This includes getting upvotes to your posts and comments. One simple way to do this is by triggering a response from your audience. You can leave a thought-provoking message or media on the existing posts of other users. A good way to start, no doubts! But you cannot resort to this option alone to get upvotes and build on your Karma points. There is more to do. Still, it is a good starting point.
Engage persons who comment on your posts
It is one thing to ignite a conversation and a different ball game to maintain it. To fully engage others on Reddit, you cannot settle with creating engaging posts or commenting alone. Here, you have to go the extra mile to converse. After capturing the attention of other users, you need to engage them to increase your upvote chances. You should note that as you try to engage others, disagreements will pop up. And your manner of approach will decide if you will get the upvote or not. Hence, the need to be kind when making your points clear.
Use visuals
Like other social media platforms, photos and videos create massive engagement. And as such, when compared to texts, Reddit users prefer visual content. It means that you must explore the use of photos, videos, infographics, and other forms of visuals to increase engagement.
Linking your content with an engaging title is priceless. And will further boost content engagement and inspire conversations. When selecting the images to use, pick something relevant to the post.
Quality over quantity
Your quest to receiving more upvotes only shows that you want more support from others. And you can hardly get others to support you if you have nothing to offer. So, make your comments helpful, relatable, and informative. Your audience will surely thank you for it in form of an upvote. As you do this, avoid topics that do not conform to Reddit's accepted rule. A regular check on the terms of use will help you navigate Reddit with ease. Reddit allows open criticism yet you should go about this more civilly. Your ability to offer constructive criticism and advice will endear you to other users, thereby increasing your chances of getting the upvotes you crave.
Wrapping Up
Organic upvote is a long-term strategy with massive rewards that will take you to the very top on Reddit. Even more, it is free. Every digital marketer, brand manager, or business owner knows the importance of having social proof to their businesses. Credibility is what converts your target audience into paying customers. Hence, highlighting the need to have social proof.
Reddit gives such an opportunity to its users in form of its upvotes. To enjoy the results of getting massive upvotes on Reddit, you must create engaging and helpful content. This article moots some ways to ensure that you get as many upvotes as possible, organically. It discusses the concept of upvotes and how to align your efforts with it. Doing it right will only expose you to the benefits of using Reddit.