Reddit Marketing Guide [Updated 2022]

With over 330 million users, Reddit is undeniably one of the top social news platforms. It allows Redditors (Reddit users) to share their opinions on tons of issues. This news aggregator website can feature in a similar space with Facebook, Instagram, and Twitter. As it encourages conversations on a wide range of topics, it provides a platform that businesses can leverage. Brands and businesses will no doubt want to seize the opportunities provided by Reddit to ensure business growth in 2022. However, knowing how to go about it can be daunting without the proper guidance. Not to worry, we got you covered. As with other marketing platforms, there are rules you must abide by to achieve success on Reddit. This Reddit marketing guide 2022 offers all you must know to grow your business in 2022. It offers the best marketing practices for success and to avoid getting you kicked out from Reddit. Before delving into the main stuff, let's briefly discuss how Reddit works for a better perspective of this marketing platform.

How Reddit works

Reddit is a broad social platform that features a lot of components. Understanding these components lies the key to knowing how Reddit operates. The following are some of the core features of Reddit.

1. Reddit's voting system and karma

As mentioned earlier, Reddit is a social news platform. It allows users to submit posts that are then reviewed by other users. In addition to reviewing the post, Reddit allows users to either upvote or downvote the post. The buttons for upvote and downvote are always beside the post or comment. This feature is similar to what can be seen on popular forum sites like Quora. Also, you will find a number beside the upvote and downvote buttons. This number changes according to the number of upvotes and downvotes a person has. The resulting number after calculating the upvote against the downvote is known as karma.

The upvote and downvote will determine whether a post will move up the Reddit rankings or not. Hence, a post with a lot of upvotes will move up the rankings and that will more downvotes drop down the list. The higher the ranking of a post, the closer the post is to the top of the feed, leading to higher visibility.

Every Redditor has a personal karma number. The karma number reveals the number of karma a user has received. And it is viewed as a user's score. A high Karma score can make an individual famous within Reddit's community. Hence, it is like the user's score. So, the higher your karma number, the better as it can make you popular within Reddit.

2. Subreddits

This is yet another feature that makes Reddit stand out. It consists of many smaller communities called Subreddits. Subreddits are made up of users with similar interests.

There are tons of subreddits in existence. Consequently, you might find it difficult in searching for one that suits your interest. This is where the Reddit list comes in. Reddit List is a site that points users to the ranks of the famous subreddits. And this helps users in finding a subreddit that suits them. However, if you do not want to join a subreddit, you can choose to create yours.

3. Administrators and Moderators

Administrators and Moderators are both important personnel in the Reddit community. Reddit administrators have control of this forum site. As they have full access to the platform, they are charged with overseeing the general ongoing of the site. These employees of Reddit have the authority to ban subreddits and remove moderators from their position.

The moderators play a similar role to the administrators but on a different scale. Reddit moderators are individuals charged with the control of subreddits. The moderators oversee everything going on in their respective subreddits. They have the authority to remove posts and even users from the subreddit.

4. Reddit's community guidelines

Every user must abide by the rules and guidelines of their respective communities. Otherwise, they may be banned from the community. If you have your own subreddit, you can set the rules which a user must abide by to join your community.

In turn, every subreddit must follow Reddit's community guidelines. There is also Reddiquette (Reddit's etiquette) which every Redditor must follow. Reddit also allows a user to report or block other users who have taken an offensive action. All these regulations were put in place to make Redditors feel comfortable and ensure safe practices on the platform.

Reddit marketing guide 2022

Now, that we've gone through the basics of how Reddit works, we will consider how to adapt your marketing to the social forum site.