If you run an online business, you are conversant with the importance of a proper content marketing strategy. And you probably know that SEO tops the list. If you would like to outrank your competition and gain better visibility online, it is imperative for you to have an SEO plan that could work best for you. Fortunately, there some SEO tactics that work effectively. When they are implemented properly, they could help to boost your SEO rankings and increase traffic to your site. However, you have to keep updating your strategies because search engines algorithms keep changing now and then.
Here are ten SEO tweaks that could help bring your content to the next level.
1. Come up with high-quality content
Truth is; writing excellent content for your site puts it at a better chance of ranking higher as compared to a site whose content is plain an irrelevant. And yes, other SEO tricks and tactics could help you rank higher on search engines, but without quality content, you cannot achieve the desired results. You need to remember that the higher the quality of your content, the more visitors your site will get – something that could see you outrank your competition. When you are writing your content, you need to optimize it more for users rather than search engine bots. You have to optimize the readability of your content. It helps users to spend more time on your page(s). Moreover, Google can differentiate high-quality content from low-quality content. And low-quality content might get you penalized, lowering your rankings.
2. Conduct an audit on your site
If you are looking to bring your content to the next level, then you have to ensure that your site is in proper condition. And how do you do that? Simple. By conducting a check-up on your site. Carrying a site audit is all about ensuring that your site has all the on-page SEO factors in check. Fortunately, you can use some of the best SERP tracking tools available online to conduct these audits seamlessly. When you use these tools, you can ensure that the alt-tags, the URLs, the Meta description, and the page titles are in order. They are all factors that influence your SEO rankings, and that is why you need to do a site audit. It could help you gain the relevant traffic.
3. Ensure to include visual content
Another effective SEO tactic that could see you take your content to the next level is using visual elements. If you are a proactive digital marketer, you might have realized that people are attracted to visual content more than plain text. Additionally, you might have recognized that visual content could help in the conversion and retention of your target audience. There is no need to create content on a frequent basis and yet fail to generate leads. Content needs to add value to your target customers, and visual content could help you achieve that. Images, videos, and info-graphic help to keep customers more engaged. However, you cannot throw visual content on your site in any way you feel like. It has to be orderly, relevant to your niche, and intriguing. You also have to keep in mind that visual content helps your target audience have an emotional attachment to your business/brand.
4. Make your website secure with HTTPS
Have you been looking for an effective content marketing strategy that could help boost your SEO rankings? Well, you might consider making your site safe with HTTPS. Why? It is a secure version of the HTTP web protocol, and it works with Secure Sockets Layer (SSL) to provide a more secure communication platform. HTTPS prevents your data from being transmitted or corrupted by other individuals by encrypting it for security. That notwithstanding, Google prioritize sites that use HTTPS because it wants all users to have the best and safest experience when they are surfing the internet. If you haven’t secured your site with HTTPS, you should consider it so that you can provide your visitors with the safest experience.
5. Improve your page load speed
Another SEO technique that could help your content appear at the top of the first page on search engines is making your website faster. Frankly, nobody wants to spend ten minutes waiting for a single page to load. It is annoying. Majority of the web visitors expect a page to load in seconds. And Google considers page load speed as a significant ranking factor. Faster site speed creates a better experience for both search engine bots and users alike. Therefore, you should assess your site to figure out what could be making it so slow. Once you identify a problem, you should optimize your site for faster load speeds by eliminating the non-essential items.
6. Have a proper link building strategy
If you have been dealing with SEO for some time, you are aware of the fact that backlinks are a significant ranking factor. Therefore, ensure that your site has as many links as it possibly can. However, you should not use any links that you find. The backlinks to your site have to be of high-quality. And you should source them from authoritative sites. You have to keep off toxic backlinks because they could see you face a Google Penguin penalty, which could negatively affect your rankings. This means that link quality is more important than the link quantity in your site. To find high-quality links, you have to come up with a proper link building plan. And you could start by checking the links in your competitors’ sites.
7. Make your site mobile-friendly
Have you been wondering how you could bring your content to the next level so that you could improve your search engine visibility? Well, you might as well consider optimizing your site for mobile devices. Google prioritize sites that have optimized for mobile friendliness. It is imperative for you to make your website mobile-friendly if you want to generate more traffic to your website. And this is because the majority of web traffic hails from mobile devices. Even if you look around you, almost everyone has a mobile device. People find mobile devices more convenient than desktops because of their portability. That is why you should optimize your mobile-first content to ensure that it is readable and easily accessible on a mobile device.
8. Improve your social media presence
Do you run an online business? Have you established your brand’s presence on social media platforms? If you have not, you are making a grave mistake. Why? Social media and SEO are closely related. Social media could help to improve your SEO rankings because it helps to boost your brand’s exposure. There are many social media accounts today such as Facebook, Twitter, Snapchat, and LinkedIn. And their popularity continues to grow by the day. there are billions of social media users across the globe, and a vast majority of them check these accounts every day. Remember, social media profiles rank in search engines. So, if you have a strong social media presence, users will most likely find your brand faster. You could strengthen your presence by often posting high-quality content.
9. Keep in mind the user experience of your site
One of the simplest yet effective ways to boost the performance of your content is by having the user experience in mind. Every content you create should be tailored towards providing your users with the ultimate experience so that they may want to spend more time on your site. Additionally, Google intends to provide users with the best search results to optimize their experience. Therefore, make certain that your website is easy to use. That is if you intend to boost your lead generation and increase your conversion rates. Your site should have an impressive design and should also be made simple to navigate. You should also improve its readability by using heading tags and bold text.
10. Include an intriguing call to action
Another SEO practice that could help to improve your visibility and web traffic is having an engaging call to action. You shouldn’t only put a call to action on your landing pages, but also on videos and your blog posts. A compelling call to action could help boost your conversion rates because it makes the content you post more actionable than material that lacks it. A call to action will help you engage with your customers and helps them move from one step to the next. It helps your customers to move gradually through the sales process by providing them with valuable content.
To boost the performance of your content, you have to understand the best SEO practices and implement them. You have to know that content and SEO are integrated and to achieve the desired results; you could consider implementing the SEO tweaks mentioned above. If you want to reach your target audience to get more traffic and improve your rankings, it is imperative to optimize your content.