What Are Contextual Links?

Every internet marketing strategy sets out to drive traffic to their website. As a result, they implement several tactics to help get the most of their SEO. And when it comes to SEO, the number of tactics might seem overwhelming. From content development to backlinking, you can improve your rankings using any method that suits your operation mode. And amongst them all, contextual links are priceless. But what are contextual links, and how do they work? This article provides the answer to that question.


What is contextual

What contextual links are

In simple terms, a contextual link is a clickable text located in the body of a write-up. It redirects visitors to another web page that relates to the topic at hand. This link can either be natural, which means they link to another website voluntarily, or artificial, which suggests a manual insertion.


You can find a contextual link embedded in the text of an article, a write-up, or as in this case, a website content. And this being the primary section, decides the originality and significance of the web page. So, by adding links from the main section, URL importance is given to linked pages using the main page as a reference point. Contextual links assist search engines in determining the authority for both the linking and the linked pages.


Depending on how it is used, a contextual link can either damage SEO or boost it, increasing its significance and page rank on SERPs.


Types of contextual links

Contextual links are most beneficial to a website when used right. That said, there are three types of Contextual links you should know. The external, internal, and reciprocal links. But what are they? Here is a brief overview of the types of contextual links.

  • External links. These are embedded links on a web page that redirect users to the content on another site. They are also known as outbound links.

  • Internal links. These refer to those links inside a web content that points elsewhere within that same website.

  • Reciprocal links involve the exchanging of links between two websites or more to improve their SEO ranks. Although it often takes place as a way to return contextual link favor, many view it as a quid pro quo.

How contextual links work


Contextual links

Linking implies that the web page doesn't have all the answers. It also shows that the reader's interest is taken into account by directing him to a page to find out more about the context in a written paragraph.


Using a link properly on the web page encourages the user to delve in and explore what the link page is all about. For information that cannot fit together on a single page or URL, contextual links provide an alternate route to bridge them together. Thereby, bringing several subjects from different internet sources. Yes, it remains a top means of enriching one's content. And as such, it offers higher quality, which generates more traffic.


And this, in turn, leads to increased on-site engagements. Furthermore, it can help generate sales if the site is designed for marketing goods or services.


Best practices for contextual linking

Contextual links are no doubt essential for a solid SEO. Hence, to get better results, these links must be optimized. Consider some practices for a good linking structure.


1. Link with websites that add to the relevance of your web-page

A website or web page discussing a topic in line with your page's content should be the most preferred option to link up with. It does not necessarily have to be in the same category but should have a form of relationship to the discussed content.