Keyword Research is integral to any digital strategy whether organic or paid. There is no denying the fact that webmasters keep a closer eye on their organic market share and will do their utmost to protect traffic from the competition by using specialized keywords. Still, unbranded and broad keywords open your traffic pool and increase brand awareness to newer audiences. Thanks to keyword research, you can also find new target audiences, and keep returning audiences in tune.
At the core of every outstanding keyword research lies a top keyword research tool. Although superb things come at a cost, you can do your keyword research for free with amazing results. This article discusses the top keyword research tool for free in 2022. Rather than scouring the web and trying multiple tools, you will save time for your implementing your marketing strategy by selecting any of these tools. You will save money too.
The list of top keyword research tools for free 2023
The top keyword research tool for free in 2022 in no exact order:
Google keyword planner embodies the idea of keyword research. It gives major statistics such as competition level, the average amount of inquiries, grouped ideas, competition columns, and budget suggestions.
Features
Shows average monthly searches and tons of campaign metrics.
Competitive research
Easy creation of ads
Pricing
Google Keyword Planner is free, all you need do is create an AdWord account.
Pros
A hundred percent free account
It gives more synonyms when compared to other tools
It shows you well-informed statistics on every keyword
The accuracy level is okay
Cons
You have to open an AdWord account for you to access Google Keyword Planner
It does not give exact keyword suggestions
It does not separate traffic as it displays mobile and desktop users together
Although there are a few shortcomings, Google Keyword Planner is an effective free tool. You may want to check this post on how to perform keyword research.
Ubersuggest is meant for little businesses and individuals trying to build their site performance. It can be likened to steroids; Just give it a keyword idea, and it begins work. It gives an ongoing list of synonyms and variations of your entered keyword. Ubersuggest provides an interesting amount of information on keywords. It gives insight into the search volume, CPC, and difficulty of any keyword.
Features
Backlink information
Content idea
Report on top-ranking pages
Site audit
Domain evaluation
Information on searchers' demographics
Pricing
Ubersuggest has a free version and paid plan.
Free Version ($0): You pay nothing and get only one project and limited queries daily.
Individual Plan ($12): This plan is for persons who manage not more than three sites. You get up to 100 trailed keywords a day for each project.
Business Plan ($20): It is a splendid plan for companies managing not over seven sites. It offers 150 tracked keywords a day per project.
Enterprise/Agency Plan ($40): An amazing plan for agencies that operates up to fifteen sites. It allows up to 200 tracked keywords per day for each project.
All plans are renewed monthly. But if you desire to, you can sign up for a lifetime offer. The lifetime offer is way cheaper and you don't want to miss out.
Pros
It suggests backlinks that will boost your site's ranking
Ubersuggest guarantees more keyword insight
It provides content topics connected to your selected keyword that has much traffic
It differentiates traffic between desktop and mobile users
It is fast and user friendly
Cons
Ubersuggest is not very mobile-friendly
Ubersuggest remains one of the most grounded tools for keyword research. It is straightforward to use.
Soovle is a customizable tool that researches keywords from the main search engines. It indicates what search engine each keyword suggestion comes from. Soovle is very self-explanatory, hence anyone can use it.
Features
Data from over 15 search engines
Simple interface
Soovled link
Variety of concepts
Pricing
It will cost $0 to use Soovle.
Pros
You can save keyword suggestions you like
It has a tutorial to get the most of it
It provides a table of popular keywords
Beginners can simply use Soovle without getting confused
Cons
It is difficult to delete keyword suggestions you have saved
It does not have a keyword analyzer
It looks grim and archaic
Soovle is very much recommended for beginners. Though it looks basic and plain, it does a great job.
Wordstream Keyword Tool is a well-known SEO tool. It gives hundreds of keywords that are pertinent to your industry and location. You can group suggestions on common ground.
Features
Keyword filtration by industry
Filtration of keywords by location
PPC keywords
Ads creator
Pricing
Wordstream Keyword Tool is free.
Pros
It is user friendly
Customer support is nice
They give weekly insights
It organizes information
They offer four free tools to assist in keyword research
Cons
It is not for beginners
It lacks SEO features
Wordstream will be effective in improving brand awareness. It is well known as an efficient advertising management tool. Using Wordstream will place you on top of the competition.
AnswerThePublic is a bit unique as it works differently. It associates your keyword with different questions being asked by users. There are also prepositions, comparisons, alphabetical suggestions, and related keyword phrases.
Features
Systematic storage of information
Top-notch customer support
Training package
It compares changes in searches
Pricing
Free Plan ($0): You get over 500 searches a month.
Monthly Plan: You pay $99 monthly and get more search entries with a few pro features.
Annual Plan: This plan costs $79 monthly. You get unrestricted searches and all the pro features.
Expert Plan: It costs $199 per month. If you always want to get content ideas and also track your site ranking regularly, then this plan is what you need.
Pros
Information is available for download
Information is graphically represented
It is time-efficient
It makes understanding user intent easier
Cons
Limited searches daily
A few of the keyword suggestions are not useful
Not helpful with competitive research
While AnswerThePublic is somewhat different from other keyword research tools, it is very profitable. Considering that people now use questions more often than statements while searching. The fastest way to know questions people ask about your industry is AnswerThePublic.
Moz Keyword Explorer is also an effective keyword research tool. It gives insight into search volume, keyword difficulty, and the priority score of every keyword. The priority score determines how useful a keyword is.
Features
Thorough keyword analysis
Competitive keyword research
Site audit
Search result page analysis
Link research
Pricing
Free Trial: Of course, it costs nothing, but you are limited to ten inquiries a month.
Standard Plan: $79 monthly, $950 if you would like to pay for a year, saves up to 20%. It is a classic plan for amateurs you get 150 searches every month. You also get five keyword lists and a hundred keywords and links per list.
Medium Plan: ($143/month and $1,719/year) It is a conventional plan. You are offered 5,000 lookups, 30 keyword lists, 500 keywords, and 500 links per list.
Large Plan: ($199 monthly and $2,390 yearly). This plan is a good deal for businesses. It offers 15,000 keyword searches, 60 keyword lists, and 750 keywords and links for each list.
Premium Plan: ($479/month, $5,750/year) This plan is mainly used by big SEO agencies. It offers 30,000 searches, 100 keyword lists, and 1,000 keywords and links per list.
Pros
The user interface is neat and simple to navigate
Moz is continually improving
It suggests new topics
An all-day email assistance
Cons
You can only make 10 inquiries monthly
Moz Keyword Explorer is a good fit for little businesses. It is one of the most convenient tools for amateurs.
KW finder is a simple keyword research tool focused on long-tail keywords. When you enter a keyword, it shows the level of competition, difficulty, and search volume. It also shows questions connected to the keyword as well as auto-completion of keywords.
Features
Mass upload
Additional SEO tools
Visual illustrations
Pricing
Free Trial ($0): There is a ten-day free trial, which lets you search five words daily and ten competitor keywords per search.
Basic Plan ($49/month): It costs $29.90 monthly if paid annually. You can search up to a hundred keywords a day, 20 site research daily, and 25 competitor keywords for each search.
Premium Plan ($69/month): When paid yearly, it costs $39.90 monthly. You can research 500 keywords, 70 site lookup per day, and unlimited competitor keywords.
Agency Plan ($129/month): This plan costs $79.90 monthly when paid annually. It offers 1,200 searches, 150 site lookup a day, and no limit on competitor keywords.
Pros
It gives information that is specific to your location
The keyword difficulty score is accurate
You can make competitive research
An orderly user interface
Customer support is top-notch
It uses visual aids
It is intuitive
Cons
There is a restriction on the number of terms you get
KW Finder facilitates the procedure of finding relevant keywords. And even more, it is beneficial for both beginners and SEO professionals.
SpyFu is very consistent in presenting data on keywords. Once you give a keyword, it returns an unending list of comparable keywords. It analyses search result pages for you and allows you to group relevant words.
Features
Quality backlinks
Google ads advisor
PPC keywords
PPC ad rank tracking
Search result page analysis
Historical data
Pricing
There is of course a free trial with limitations and three paid packages.
Basic Plan ($39/month): Up to 5 projects and 500 keyword searches. The plan costs
$33 monthly billed annually.
Professional Plan ($69/month): If billed yearly, it costs $48 monthly. It offers 15 projects and 1500 keywords.
Unlimited Plan ($129/month): It costs $68 monthly when paid annually. You get unlimited projects and up to 20,000 keywords research. You also get over 15 years of historical data on keywords.
Pros
It identifies mobile traffic from desktop traffic
Information is well presented
It makes competitive research easier
Cons
The user interface does not look orderly
Not time efficient
For competitive research, you can use SpyFu effectively to a large extent.
SerpStat is an interesting research tool that centralizes on bringing out long-tail keywords. It allows for the separation of results and offers a wide range of research facilities.
Features
Backlink analysis
Site audit
PPC research
Pricing
Lite Plan ($69/month): This plan is best for freelancers and individuals with a low budget.
Standard Plan ($149/month): An ideal plan for small businesses.
Advanced Plan ($299/month): This plan offers the best deal for large agencies.
Enterprise Plan ($499/month): The plan is just right for top firms in the SEO industry.
Pros
Filters results
Information is location-specific
The database is continually being redeveloped
Good for competitive research
It provides questions related to your keyword
Cons
Keyword difficulty is lacking
A bit difficult for beginners to comprehend
You have restricted inquiries
SerpStat is helpful as it gives complete information on every keyword based on your location.
Keyword Spy is an ample keyword research tool that places focus on advertising. With keyword Spy, you can trail the keywords of a competitor. Knowing competitors' keywords can help boost your PPC campaign.
Features
ROI indicator
Advanced searches
Competitive research
Pricing
You can benefit from most of its features in the free version spending no money. Alternatively, there are two accounts you can sign up for.
The research or tracking account ($90/month)
Combined subscription for research and tracking account ($140/month)
Pros
The software is uncomplicated
Graphical presentation of data
Accurate CPC
Separate tabs for organic competitors and PPC competitors
Cons
In the free version, you cannot export the list of terms suggestions
There is a restraint on the number of inquiries you can make
With keyword spy, you can research and also track keywords. They show the overview of businesses competing for each keyword.
Keyword IO is a straightforward research tool that is environment-specific in giving information. It gives a table of terms you can either export or copy.
Features
Long-tail keywords
Ad creation
Downloadable data
Neat interface
Pricing
Free version ($0): You get limited searches and no related keywords
Personal Plan ($29/month): There are thousands of keywords and access to 11 different search engines.
Pro Plan ($49/month): Up to 20,000 keywords, related keywords, and CPC.
Pros
Keywords are arranged in alphabetical order
The keyword list is available for download
The homepage is neat.
Cons
Ad pop-ups can be frustrating
The result is limited
You need to sign up to download keyword lists
If you need to track local keywords, then you can try Keyword IO.
Google Trends is a tool by Google that gives the top searches on the internet. It compares the search volume of different keywords with graphs. It explains why a keyword is trending over some time.
Features
Comparative research
Enough information on keywords
Pricing
You only need a Google account, and everyone can afford that.
Pros
The results are uncluttered
You can conveniently know what topics are trending
Cons
You cannot download keywords
You will need to check with Google keyword planner to know the competition level.
Google Trends is a suitable research tool for content creators and bloggers to know the topics popular on the web.
Bottomline
The top keyword research tools in 2022 discussed here simplifies your keyword research. You can even scale up to use other features–even though they might come at a price. Deciding on one largely depends on what you intend to do. Some of these keyword research tools do more than just research keywords for you. You can extend your request to website auditing, comparative analysis, backlink analysis, and even budget planning.
Keyword Research remains core to any marketing strategy you want to embark on. Excellent use of your keyword will create brand awareness and generate convertible leads for you. And you don't need to be on a budget to use a top keyword research tool. An effective tool will ensure the execution of your marketing strategy with ease and help you scale other digital marketing tasks.