As a brand, boosting your awareness is a necessity. Without a solid presence online, your target audience won’t know of your existence. And, of course, no one would consider the services of a firm they haven’t heard of. Therefore, every brand must direct its audience to its marketing channels.
While creating a website, social account, and other business profiles is easy, directing your audience to these channels can pose a challenge. This is especially so if you want to drive traffic from social platforms. Why? Because social media platforms like Instagram limit where you can place web links.
In such a case, a tool like Linktree might be what you need. Linktree? If you’re hearing that for the first time, you might ask: What is Linktree? How does it work? And why consider it?
Not to worry, as the title indicates, this post discusses a Linktree Review to help you decide whether or not the tool is for you. So, cutting to the chase, what does Linktree mean?
What Linktree is
Linktree is a service that helps a brand to direct its followers to its marketing channels. 2016 saw its introduction by Anthony and Alex Zaccaria as well as Nick Humphreys. Since then, it has taken the world by storm and now boasts more than 25,000,000 users. And that’s no wonder.
After all, this tool allows you to add links to several of your content - including your website, blog posts, videos, social accounts, and other business profiles – all in one landing page. Doing so allows you to direct your audience to all your marketing channels from one spot.
And this, in turn, will help you build a strong web presence and increase your brand’s state of sophistication. But how does it work?
How it works
While Linktree can be used anywhere on the web, it has proven more effective on social platforms. Why? Its structure as a landing page service makes it the perfect link-in-bio solution for all those who want to direct their social followers to other channels. As a result, many use this tool to share external links on platforms such as Twitter, Instagram, and Facebook.
However, amongst these three, Linktree is more prominent on IG. Why? Because as seen above, Instagram limits where you can place external links. On IG, you can only place links in the “stories” and the “bio” category of your profile page.
And since the bio allows for only 150 characters, you can’t share all the links you’d like to. This is where Linktree comes into play. It lets you add as many hyperlinks as you want on one landing page. Afterward, all you need to do is insert the link to that page on your Instagram bio.
So, if your followers click that link, they’ll arrive at that page where they can easily discover more of your content. In other words, Linktree is a one-stop store where visitors can access all relevant pages about your business.
Features of Linktree
Linktree aims at helping brands make their content more discoverable online. To that end, it offers lots of high-end features for free. What are some of them?
Title and Description
What do you visualize when you hear Linktree landing pages? Is it just a page with several links and nothing else? Not at all. Linktree allows users to give their pages a title. And underneath that title, you can add a short bio to help you connect with your audience. Don’t forget, you can also add a profile picture. Your brand logo might work best here.
Embeds video
As seen above, you can share links to video content on Linktree. But it allows you to do more than that. You can embed those videos directly on your Linktree page. Isn’t that impressive? With this tool, you can add videos from Facebook, TikTok, and YouTube. All your visitors need to do is click and watch.
Group your links
Using headings, you can organize your links into categories. For instance, if you're offering several products, you can add links to all your product pages under the heading: 'Products'. Then in the next category, you can share links to your different contact mediums under a 'contact' heading. This allows your visitors to easily navigate your Linktree page.
Social link icons
You don’t need to add links to your social accounts on your Linktree page. Doing so will only take up space. With the social icons, you can organize your social links neatly at the bottom of the page.
Of course, there are lots of other impressive features you can access on Linktree for free. And if you're willing to purchase a premium package, you'll get access to yet other high-end features. Some of these include Extended themes, Font styles, Commerce and Individual link analytics, SEO settings, Google Analytics, and many more.
Pros and Cons of Linktree
Undoubtedly, Linktree is an essential tool for your social media marketing. That said, the issue of whether or not you should use it remains controversial among many.
But irrespective of others’ opinions, the decision to use Linktree is yours. When doing so, a look into its pros and cons is vital.
Pros
It allows you to share unlimited links for free.
It is easy to add external links.
It allows you to personalize your Linktree landing page.
With a free plan, you can still access basic analysis such as ‘Views’ and ‘Clicks.
By adding your Linktree page link to your IG bio, your followers can access more of your content.
Through the Linktree-Amazon partnership, it’s now possible for users to earn commission from affiliate links.
Cons
Its free version is relatively limited.
Adding your Linktree link in your bio instead of directly adding your homepage link can be risky. This happens if visitors don’t follow through on your Linktree page. It’ll mean that traffic didn’t get to your site or any other webpage it should have.
There are cases where Instagram may view your Linktree page’s link as spam without your knowledge. In these cases, your link would be unclickable or broken.
Considering these factors, should you still go ahead with Linktree? As seen above, that decision is up to you. However, when considering both sides, it's clear to see that the pros of Linktree outweigh the cons. So, if you choose to get started with this tool, you're not making a mistake. But how do you do so? Here is a step-by-step guide that will help you.
Getting Started with Linktree
Visit their homepage
Tap 'get started' or 'sign-up' for free.
Insert a username and email address. Or register with a phone number if you prefer. Afterward, tap 'Create Account.'
Choose a unique and secure password for your account. Tap 'continue' when done.
Next, Linktree will ask for your name to provide you with a personalized experience.
Choose a Linktree category.
Select a pricing package.
Verify your account. Once that’s done, you can publish your profile and start adding new links.
How much does Linktree Cost?
In addition to the freemium plan, Linktree offers three paid packages. These includes:
Premium package for $24 monthly.
The recommended Pro plan for $9 per month.
Lastly, the Starter plan costs $5 monthly.
Conclusion
Link-building is an essential part of one’s digital marketing strategy. Without placing links across the web, it becomes difficult to drive traffic. And without traffic, you have no audience which means no way of generating sales.
And that's why Linktree allows you to set up all your relevant links at once. As seen in this article, you don't need any advanced skillset to do so. With your existing social media presence, you can direct your followers to other marketing channels. By doing so, you'll discover that this tool is well worth its cost.