How To Use Memes In Your Content Marketing
Memes are so entertaining. Those images and videos, used to convey shared ideas and which evolve over time to form trends, are a great way to keep people engaged on social media. And this is one of the reasons why marketing with memes is gaining popularity. Because memes are creative and thrive within communities, however, they are not as easy to use in marketing as it seems. As with every other aspect of your content marketing strategy, it is important that you use memes the right way to gain the needed traction. This article offers insight by examining how to use memes in your content marketing.
Tips on how to use memes in content marketing
Making memes might be easy but getting your audience to identify with it, engage, and even share it requires some measure of planning and good meme marketing techniques. So, before you jump on the train of marketers who use memes as part of their strategy, first consider these seven (7) tips:
Know who your audience is
Use popular memes, but give them your brand's touch
Create your own memes
Participate in challenges with memes
Avoid being tone-deaf
Do not be afraid to share memes from other users
Maintain brand consistency in your use of memes
Now, we’d talk about these.
1.) Know who your audience is
Memes have to be relatable. If your audience cannot understand and identify with your meme, it would be as ineffective as when a comedian tells a joke his audience does not understand. It simply does not produce the intended results. So, know your target audience and ensure that the message in your meme matches the age, demographics, and culture of those who make up your audience.
2.) Use popular memes, but give them your brand's touch
Posting popular memes is one of the easiest meme marketing strategies to employ since it takes away the time and efforts needed to come up with entirely new memes. However, it also makes it very easy for your brand to become lost in the crowd of other brands who make use of the said meme. But one aim of content marketing is to stand out. So, to achieve this, revamp popular memes with elements of your brand identity.
You might add your brand's picture, name, slogan, or mission to a popular meme. Whichever you decide to do, stay creative and ensure that you do not lose the point of the meme and that your audience would understand it enough to relate to it.
3.) Create your own memes
Even better than using popular memes is creating your original memes. This is because original content that is relevant has the potential of going viral and a higher chance of being shared than a meme that is already popular and in circulation.
This is understandably more challenging than sprucing up already existing memes. After all, you have to begin from the scratch – formulating an idea, sourcing for the image or video content to use, and coming up with a creative yet relevant text to complement it. However, the process is worth it since original share-worthy content attracts higher engagement and organic growth.
4.) Participate in challenges with memes
Every once-in-a-while, meme-style challenges go viral on the internet. If one that is generic or relevant to your niche comes around, consider joining in.
For example, many brands joined the recent Facebook #10YearChallenge by showcasing their brand growth through changes in logos, product evolution, among others. This meme-style challenge soon went viral across other social media platforms and was a great way for brands to connect with new and existing customers.
Again, one must be careful not to jump in on challenges or trends that have nothing to do with the brand as this inconsistency could risk losing the interest of the audience.