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How to Check Your Website's Google Ranking

To determine your website's position on Google for specific keywords, various effective strategies can be employed. Here are some key methods:

  1. Google Search Console: A no-cost resource from Google that allows you to track your website's performance in search results. While it doesn't provide rankings for individual keywords, it does offer insights into the average positions based on user queries.

  2. Manual Search: Conducting a simple Google search with your target keywords is a direct approach, although it can be labor-intensive and the results might be skewed by personalization.

  3. SEO Monitoring Tools: Utilize tools like SEMrush, Ahrefs, or Moz, which specialize in tracking rankings across various keywords, and provide additional data such as search volume and competitive analysis.

  4. Incognito Mode: To get more neutral results, you can use Google’s incognito mode, which lessens the influence of your personal search history and preferences. However, local results might still be biased based on your IP address.

  5. Use a VPN: If you want to check rankings in a different geographical region, you can use a VPN to simulate browsing from that region. This can give you a clearer picture of how well your site ranks in different parts of the world.

Using a combination of these tools and techniques will offer a thorough understanding of your website’s search visibility on Google.

Website's Google Ranking

Here are 5 methods on how to check your website's Google ranking

Google Search Console

To check your website's rankings using Google Search Console, you need to first ensure you have access to the tool and that your website is verified. Here's a step-by-step guide on how to use Google Search Console to check your website's rankings:

Step 1: Access Google Search Console

  • Go to Google Search Console.

  • Sign in with your Google account. This should be the account that has ownership or has been granted access to the website's Search Console data.

Step 2: Verify Your Website

If your site is not yet verified on Google Search Console, you'll need to complete this process first. Google provides several methods for verification, including:

  • HTML file upload

  • Domain name provider

  • HTML tag

  • Google Analytics tracking code

  • Google Tag Manager container snippet Choose the method that best suits your access level and technical ability.

Step 3: Select Your Property

Once logged in and verified:

  • Choose the correct website property from the top-left property selector dropdown menu.

Step 4: Check Performance Data

  • In the left sidebar, click on "Performance." This opens a report showing various metrics, including clicks, impressions, click-through rate (CTR), and position.

  • The "Queries" tab beneath the graph displays the keywords that users have typed into Google to find your site.

Website's Google Ranking

Step 5: Analyze Your Rankings

  • The "Average position" column shows the average ranking of your website for each query listed.

  • You can filter this data by various parameters such as date range, query type, page, country, device, and search appearance to get more detailed insights.

Step 6: Export and Monitor

  • You can export this data for further analysis or regularly check this section to monitor changes in your rankings over time.

Additional Tips

  • Regularly check the "Coverage" and "Mobile Usability" sections to ensure there are no crawl errors or usability issues affecting your rankings.

  • Use the "Pages" tab in the Performance report to see which pages are performing best in terms of impressions and clicks.

By regularly monitoring and analyzing the data provided in Google Search Console, you can gain valuable insights into how well your site is performing in Google Search and identify opportunities for improving your SEO strategy.

Manual Search

Checking your website's ranking through manual search involves manually searching for your targeted keywords on Google to see where your site appears. This method can provide you with a quick sense of your site's visibility in search results. Here's how to perform a manual search effectively:

Step 1: Open a Private or Incognito Window

To minimize the influence of your personalized search history and cookies:

  • Open a new incognito or private browsing window in your web browser. This helps provide cleaner results, although some localization and personalization might still occur based on your IP address.

Step 2: Enter Your Keywords

  • Type the keywords or phrases you want to check into the Google search bar. Be specific with the keywords that are relevant to the content on your website.

Check Google rank

Step 3: Analyze the Search Results

  • Scroll through the search results pages to find entries from your website. Note the position of your site for each keyword.

  • Remember, the results can vary depending on many factors including your location, device, and even the time of day.

how to check rank in Google

Step 4: Check Multiple Keywords

  • Repeat the search with different keywords and phrases relevant to your site to get a broader view of your overall search visibility.

Step 5: Document Your Findings

  • Keep a record of your rankings for each keyword at regular intervals (e.g., monthly). This documentation will help you track improvements or declines in your search ranking over time.

Additional Tips

  • Use a VPN: To check how your site ranks in different geographical locations, use a VPN to simulate searches from those locations.

  • Check on Different Devices: Since Google’s search results can vary between desktop and mobile, it’s a good idea to check your rankings on both types of devices.

  • Avoid Frequent Searches: Searching too frequently for your own site without interacting with it might lead Google to deem those results less relevant to you, potentially affecting what you see.

While manual search is a straightforward method, it's not the most accurate due to the influences of personalization and localization, even in incognito mode. For a more accurate and detailed analysis, combining this method with tools like Google Search Console and third-party SEO tools is recommended.

Using SEO tools to check your website's ranking on Google is an effective way to gain detailed insights into how well your site performs for specific keywords. These tools can offer much more comprehensive data than manual checks, including historical tracking, competitor analysis, and more.

SEO Tool

Step 1: Choose an SEO Tool

Select an SEO tools that suits your needs. Popular options include:

  • SEMrush: Known for its extensive keyword data and competitor analysis features.

  • Ahrefs: Offers detailed insights on backlinks and SEO rankings.

  • Moz: Provides a range of SEO tools, including keyword research, site audits, and rank tracking.

  • Google Keyword Planner: Useful for finding keyword ideas and search volume estimates (primarily for advertising but can be used for SEO).

Step 2: Set Up Your Account

  • Sign up and create an account if you haven't already. You may need to subscribe to access advanced features.

  • Add your website to the dashboard by entering your domain and, in some cases, verifying ownership of the site.

Step 3: Enter Your Keywords

  • Navigate to the 'Rank Tracking' or 'Keyword Analytics' section of the tool.

  • Enter the keywords you want to track. You can usually enter multiple keywords at once or upload a list if you have many keywords to track.

Step 4: Analyze the Data

  • The tool will display where your website ranks for each keyword across different search engines, including Google.

  • Look at additional metrics provided by the tool, such as search volume, keyword difficulty, SERP features, and the ranking of competitors for the same keywords.

Step 5: Set Up Reports and Alerts

  • Most SEO tools allow you to set up regular reporting. Configure these reports to receive updates on your rankings at a frequency that makes sense for your monitoring needs.

  • Set up alerts to notify you of significant changes in your rankings.

Step 6: Regular Review and Adjustments

  • Regularly review the rankings and other insights provided by the tool. This will help you understand how changes in your SEO strategy or updates to Google's algorithm may be impacting your site.

  • Adjust your SEO strategies based on the data. For example, if certain keywords are performing poorly, you might need to optimize your content or acquire better backlinks for those pages.

Additional Tips

  • Integrate with Other Tools: For a more comprehensive analysis, integrate your SEO tool with other platforms like Google Analytics and Google Search Console.

  • Competitor Analysis: Use the tool to monitor how your competitors are ranking for the same keywords. This can provide insights into what they are doing well and areas where you might improve.

  • Continuous Learning: SEO is always evolving. Stay updated with the latest trends and best practices to keep your rankings high.

By using SEO tools effectively, you can gain a deep understanding of your website's search engine performance and make data-driven decisions to enhance your SEO efforts.

Incognito Mode

Checking your website’s ranking using incognito mode can provide a more objective view by minimizing the influence of personalized search history and cookies. Here’s a clear guide on how to conduct this assessment:

Step 1: Open an Incognito Window

  • Google Chrome: Click the three vertical dots in the upper right corner and choose "New incognito window," or press Ctrl+Shift+N (Windows) or Cmd+Shift+N (macOS).

  • Mozilla Firefox: Click on the three horizontal lines in the upper right corner, select "New Private Window," or use Ctrl+Shift+P (Windows) or Cmd+Shift+P (macOS).

  • Safari: Select “File” from the menu bar and click on “New Private Window,” or use Cmd+Shift+N on macOS.

Step 2: Go to Google

  • In your new incognito window, type in the address bar to visit Google’s homepage.

Step 3: Input Search Keywords

  • Enter the keywords or phrases relevant to your website into the search bar and press Enter.

Step 4: Examine the Search Results

  • Carefully scroll through the search results and note where your site ranks for each keyword.

  • Be sure to look beyond the first page of results, as your site may appear on later pages.

Step 5: Record Your Findings

  • Keep an accurate log of your website’s position for each keyword. Regular monitoring, such as monthly, can help you track progress and identify trends.

Additional Tips

  • Test Keyword Variations: Explore different keyword combinations to see how they impact your rankings.

  • Use a VPN: To check how your site ranks in different geographical areas, consider using a VPN to simulate location-based searches.

  • Multiple Devices: Perform searches from various devices (e.g., smartphones, tablets) to see if there are any differences in how rankings are displayed.

While incognito mode offers a more neutral platform for evaluating your site's search engine rankings, it's important to remember that results can still be subtly influenced by factors like your geographic location. For a deeper analysis, it's advisable to combine this method with other SEO tools and data from Google Search Console.

Using VPN

Using a VPN to assess your website's Google ranking is a highly effective method for understanding how your site is viewed in various international markets. This approach is particularly crucial for businesses targeting specific geographic audiences. Here is a clear and concise guide to using a VPN for this purpose:

Step 1: Choose a VPN Service

Opt for a reputable VPN provider that has a comprehensive network of servers around the globe. Notable options include NordVPN, ExpressVPN, and Surfshark. These services allow you to simulate browsing from almost any location, which is essential for accurate SEO assessments.

Step 2: Install the VPN

  • Download and install the VPN application from the provider’s official site.

  • Follow the setup instructions tailored to your operating system, whether it be Windows, macOS, iOS, or Android.

Step 3: Connect to a Server

  • Open the VPN app and log in.

  • Connect to a server in the specific region you are targeting. For instance, if you are looking at your audience in France, connect to a French server.

Step 4: Open a Browser in Incognito Mode

  • To prevent personalized search results, open an incognito or private window in your browser. This ensures a more genuine view of your website's ranking as it would appear to a typical user in the specified region.

Step 5: Conduct a Google Search

  • Visit Google, making sure the local version matches your VPN location (e.g., for Germany).

  • Enter the keywords that are critical to your site’s SEO strategy and initiate a search.

Step 6: Analyze Search Results

  • Examine where your site appears in the search results for your chosen keywords.

Step 7: Document and Evaluate the Findings

  • Record the rankings for each keyword across various regions and times to identify trends.

  • Use this data to tailor your SEO strategies to better meet the needs of specific markets.

Additional Recommendations

  • Test Multiple Locations: If applicable, repeat this process for various target regions to gain thorough insights.

  • Regular Updates: Consistently check these rankings to adjust your strategies in response to changes.

  • Utilize SEO Tools: For enhanced analysis and efficiency, integrate this process with sophisticated SEO tools.

This structured approach not only clarifies how your website ranks internationally but also aids in refining your SEO tactics to enhance visibility and engagement across different markets.


To effectively check your website's Google ranking, it's essential to employ a combination of methods tailored to provide a comprehensive view of how your site performs across different search scenarios. Tools like Google Search Console offer direct insights from Google, showing average positions and traffic data. For a more hands-on approach, searching in incognito mode provides a snapshot of unbiased search results, reflecting how well your website ranks without the influence of personalized browsing history.

Additionally, utilizing SEO tools like SEMrush or Ahrefs can deliver in-depth analysis, tracking not only rankings but also providing competitive intelligence and keyword performance insights. For geographical specificity, employing a VPN to mimic searches from different regions can reveal how your site ranks globally, which is crucial for businesses targeting international markets.

Finally, integrating Google Analytics with Google Search Console can help correlate keyword rankings with user behavior and traffic, providing a deeper understanding of the impact of your SEO efforts. Regular monitoring and adaptation to the data these tools provide are key to maintaining and improving your website’s visibility and performance in Google search results. Each method offers unique benefits, and together, they form a robust strategy for mastering SEO and staying ahead in the competitive digital space.


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