What does it take to succeed in SEO? No doubt, the first thing that pops into mind is content. After creating engaging content, you must promote it and build backlinks. Not only that, you must ensure every aspect of your site’s design is usable and easy to navigate.
But it doesn't end there. For your efforts to pay off, you have to keep tabs on your progress. In other words, you have to track your rankings on Google's result pages. And there's no better way of doing that than using rank tracker tools.
When it comes to SEO tools, the question of which ones to use always comes up. And that is not surprising considering the variety of them that are available. Yes, this also applies to rank tracker online tools. You might ask: “What are the best rank tracker online tools in 2024?” Here are three noteworthy ones:
But before we delve into the capabilities of these tools (including what makes them some of the best), what is the function of rank trackers? Why should you consider them? And what should you expect from a good online rank tracker? Read on as this article answers all that. So, getting started:
What is a Rank Tracker?
A rank tracker is an SEO tool that allows you to track your site's rankings on search engines' results pages. It lets you check your site's position for a certain keyword. Hence, it is an indispensable tool in an SEO's arsenal.
After all, your SEO efforts may prove futile if you don't monitor your site's performance and readjust your keyword strategy if the need arises. So, sure, rank trackers are cool, but are they that necessary?
Why Should You Consider Using a Rank Tracker in 2024?
It provides helpful metrics. One of the top reasons for using rank tracker tools is the fact that they provide a detailed report on a site after analysis. Using these metrics, it becomes easier to formulate or adjust current SEO tactics. Some rank trackers display results on Google's features, including knowledge panels and the People Also Ask (PAA) box.
It makes rank tracking so much easier. Imagine for a second that there was no SEO tracking tool in existence. You'd have to manually search an unknown amount of SERPs to know your site's ranking. And if you eventually find out, you'd miss out on many data and insights that these trackers provide. On the other hand, with these tools, you only need to insert your URL and a keyword and hit the "search" icon. You'll have a detailed report returned to your screen.
It gives you insight into what works. Many rank trackers don't just let you analyze your site but also allow you to conduct competitor analysis. In other words, you'll get to see who is ranking high for the keywords you're targeting. You'll also see other related terms that you can incorporate into your content. And these will no doubt aid your SEO.
Features of a Good Rank Tracker
A rank tracking tool should not only be able to check a site's ranking. To be considered "effective," it needs certain qualities. Here are some of the qualities to look out for when deciding on a tracking tool.
1. Speed
If the tool is slow in returning data, doesn't it defeat the purpose of using it in the first place? That's why you should look out for the checker's speed. While majority of the trackers available may meet this criteria, it's best to have it in mind. Also, note that making multiple checks should not affect the tracker you decide on.
2. Metrics
As seen above, the "metrics" are the prime reason for using rank-tracking tools. Thus, a good tracker should provide all the necessary metrics (both basic and advanced). When it does, it makes the job much easier.
3. Accuracy
Lastly, we'll go with accuracy. It's one thing to be fast and another thing to provide the needed metrics. It is yet another thing to be accurate. Without accuracy, the metrics, no matter how advanced, is useless. But how do you know if a result is accurate, especially if you're not used to these tools?
A safe way to go is to choose a trustworthy and reliable checker. An efficient checker will have lots of positive reviews from past clients.
Now, we've seen why rank trackers are essential and what makes a good tracker. With all that in mind, what are some of the best rank-tracking online tools you can use? As previewed above, this article will focus on SEMrush, SE Ranking, and AccuRanker - three reliable tools in 2024.
List of Rank Tracker Online in 2024
When it comes to SEO tools, SEMrush is a veteran in the game. As one would expect, they made sure to develop a solid and reliable keyword rank checker for those looking to monitor their marketing strategies. What are some of the features of these checkers? And why consider it?
Features of SEMrush
➔ Google SERP features: In terms of metrics, SEMrush certainly doesn't fall short. With their position tracker, they offer all basic rank tracking metrics as well as allow you to check your estimated traffic. To top it all, the tool lets you spot each SERP feature your site occupies.
➔ Competitor analysis: With SEMrush's rank tracking feature, it is easy to see who's ranking for the keywords you're targeting.
➔ Immediate notification: Surely, it's impossible to always know when a shift in SERP rankings occurs. And this is especially so for the competitive Google. But SEMrush has you covered in case of such development. It allows you to set up notifications when a major change in rankings occurs so that you can take action.
SEMrush Pros
It provides a variety of helpful metrics
It is easy to work with
SEMrush is a globally trusted SEO tool
SEMrush Cons
It is relatively expensive
SEMrush Pricing
SEMrush offers three major pricing plans. These includes the PRO package at $129.95, GURU at $249.95, and BUSINESS at $499.95, billed monthly.
In terms of position trackers, SE Ranking is another impressive tool. Like SEMrush discussed above, this is an all-round SEO platform offering different SEO tools to its users. While not as popular as the above tool, it's also a reliable rank tracker that deserves a spot on this list. Here are its features, pros, and cons to decide if it's best for you.
Features of SE Ranking
➔ Traffic monitoring: SE Ranking lets its users monitor their traffic flow. With its traffic forecast feature, you can determine how SERP rank changes will affect your site’s traffic.
➔ Keyword overview: SE Ranking gives you insight into the top-performing keywords, allowing you to make changes and reinforce your keyword strategy.
➔ Basic metrics: Of course, SE Ranking lets users check the basic metrics associated with position tracking. You can also use this tool to perform detailed competitor analysis.
SE Ranking Pros
It allows users to easily organize bulky projects with the “tagging” and “grouping” features
It is easy to navigate
SE Ranking Cons
The data provided by SE Ranking are limited when compared to its competitors
SE Ranking Pricing
SE Ranking pricing include the ESSENTIAL package for $55, PRO for $109, and BUSINESS for $239, billed monthly.
AccuRanker is a bit different from the rest on this list. It prides itself as the best rank tracker tool that's fast and super accurate. If you've been looking for a good position tracker, you may have come across this tool several times. Yes, that's just how popular it is. Many SEOs consider it better than the rank trackers integrated into all-rounder SEO platforms. So, what makes AccuRanker impressive?
Features of AccuRanker
➔ Local tracking: With AccuRanker, you can do more than track your rankings. You can also do so locally. You only need to enter a country, city, or even a street. Afterward, you'll receive a report on your site's local performance.
➔ Mobile and desktop rankings: Interested in how your site performs on mobile searches? AccuRanker's impressive features allow you to switch between mobile and desktop SERP rankings.
➔ SERP features: If you're wondering whether you occupy any SERP features, AccuRanker also allows you to check that.
➔ Integrations: With AccuRanker, you can easily share data with other platforms, including Google Sheets, Google Analytics, and Adobe Analytics.
AccuRanker Pros
It has a wide variety of features
It offers features that allow you to easily work with large amounts of data
It allows you to filter keywords
It has a good reputation among users
AccuRanker Cons
Pricing is expensive, being only a rank tracker tool. To get other SEO tasks done, you’ll still need additional tools.
AccuRanker Pricing
AccuRanker’s premium version costs $129 on monthly billings.
Wrapping Up
Without monitoring your marketing strategy, you'll never know what is working and what is not. All efforts you make toward promoting your business may go down the drain. The same applies to SEO.
While you create a user-friendly website and create content, you'll need to track if all those efforts are working. And as mentioned at the beginning of this article, there's no better way of doing so than using rank trackers.
When it comes to the issue of which tracker is the best, the answer is subjective. However, a good tracker must be fast, accurate, and provide all the needed metrics. The three tools discussed in this article all meet those criteria. While some are relatively limited and pricey, they deserve a trial. Who knows, they might be just what you need to skyrocket your SERP rankings and increase traffic.