Domain Authority 301 Rebranding
Have you ever visited a site only to find a 404 error stating the page was not found? If yes, you may wonder why. After all, you visited this page just recently. Well, there are various causes of 404 errors. It may result from a broken link or a change in domain. Whatever the case, 404 errors can harm a site's SEO.
As a website owner, there are many reasons why you may want to change your domain name. It's normal. However, while doing so, take care that it does not affect your SEO negatively. So, how do you change domains without any SEO implications? A simple, yet effective way of doing so is via domain authority 301 rebranding. Through 301 redirects, you can rebrand your domain without any hiccups. But what exactly is it? Not to worry, this article will answer that question and more.
What 301 redirects are
After changing your domain name, you need to get started on 301 redirects. 301 redirects will signal to search engines and browsers that a webpage has been moved to a different location.
For instance, you relocated to another community. Without a doubt, you would inform friends and family of your new address. Otherwise, they may end up looking for you at the old address and finding out that nobody's there.
Similarly, when you change your domain, you've moved from one address to another. Setting up a 301 redirect would be like informing your visitors of your new address. But in this case, your visitors will be automatically sent to the new address. Isn't that impressive?
So, you do not need to bother about a loss in traffic or SEO rankings. Even if a user inputs your former domain address in the search bar, they will be immediately sent to the current address. But why should you even bother with 301 redirects in the first place?
Why are 301 redirects necessary?
Consider the above illustration. You don't share your new address with friends and family. When they search for you at the old address, they find nobody or even still, they find nothing.
In that sense, when you don't set up a 301 redirect, your visitors will search for you with the old domain. But rather than finding nothing, as mentioned above, they'll be welcomed by a 404 error code.
And as seen above, 404 errors can harm your SEO. Furthermore, it can damage your brand's reputation. If not taken care of immediately, you will lose a lot of traffic and customers. Any effort you had put into your online presence will be thrown down the drain.
To avoid this, it is better to get started on 301 redirects. By doing so, you are directing visitors to the right page and giving them what they want. It will only be a matter of time before they memorize your new domain name.
When should you set up a 301 redirect?
301 redirects are very essential in the online world. As the perfect solution to 404 errors, they are useful in many situations other than domain rebranding. Here are three other cases that might require 301 redirects:
Yet another major cause of 404 are broken links. As you may know, broken links refer to those URL