How To Use YouTube Premiere For Your Business

What is new on YouTube? Have you heard of YouTube Premiere? Are you yet to implement it in your business strategy? How can you make money from YouTube Premieres? Most persons have various questions regarding YouTube's latest variant of live streams. In this article, we will consider answers to questions regarding this recent development. Questions like 'what do I benefit from using this YouTube feature, how can I start using YouTube Premieres, what would it cost?' and some tips to try.

However, we first need to fully understand YouTube Premiere. And here is what you should know.

What is YouTube Premiere

YouTube Premiere

This new advent, the YouTube Premiere, is a blend of the live stream & conventional YouTube video. It is similar to your everyday YouTube video in that you record the content to be premiered beforehand. And, it is similar to the YouTube live streams in that you play pre-recorded content for your audience live. So what sets this new release aside from YouTube's earlier releases?


Some key features of YT premieres are;

  • A platform for Interaction: Although the live streams also have this feature, YouTube Premieres take audience interaction up a notch. Unlike the former, YouTube Premiere allows both the audience as well as the content creator to chat while the video plays on.

  • Reminders: YouTube Premieres let your audience know when your video will Premiere, and a reminder is sent to their feed before the video's premiere. This gives your audience lots of time for preparation while equally building anticipation. With this feature, the chances of your audience missing a video stream are reduced almost to none.

  • Live Donations: With this feature, you, the creator of the video can receive donations from your live audience.

  • Chat Replay: The chat replay is only available after your video has premiered and has become an upload on your YouTube channel. With this feature, viewers who still want a feel of the Premiere chat can still see them, as long as you do not Turn off chats.

  • Premiere analytics: From the analytics visible on your channel after the premiere, you get to see the performance of your premiere. When the premiere becomes a regular video upload, the number of views is transferred.

  • Rewind: This last feature ensures that viewers do not miss any part of the video. YouTube Premieres allow all viewers to rewind the video on their device to a part that they missed, however, it does not allow anyone to forward the video past what has been displayed live.

Note that there is a two-minute countdown before the premiere begins, however, this countdown is no longer present after the video has premiered.

How to set up YouTube Premiere

How can you create your YouTube Premiere to enjoy these features? You should take the following steps:

  1. Visit on your device.

  2. At your screen’s top right, you would find a button to start the YouTube Premiere process.

  3. Navigate to that section and upload your video. This is the first option available.

  4. Now a page with the “select files” option appears. After selecting a file, you can now go on to give the video a title and leave some description of your video. This description is what shows up on the audience's feed. You get to choose any image to be your video thumbnail. And, you also get to select what age group your target audience belongs in. By clicking on the show more option, you find more options such as language, caption, paid promotions, and many others.

  5. When you are done customizing your video, on the last slide titled visibility, you have the option to either save your video or publish it. If you want your video to premiere immediately, select public from the privacy options under “save/publish”. Now, mark the box tagged “set an instant premiere”. That is all it takes for your video to premiere right after it uploads.

  6. If you do not want to premiere immediately, mark the option "schedule" instead. Now you just have to input the scheduled date & time, and then 'set as premiere'.

  7. After doing all this, click on the Done/Schedule option.