Why Website Speed Matters and What You Could Do to Improve It
What factors contribute to a website’s success? SEO, web design, content? Sure, they are all parts of a big puzzle that every web owner needs to solve. But if you are one of those web owners hoping to make it big online, you need to know all about another factor that’s becoming more important than the others combined - website speed and performance.
Why Website Speed Matters
Let’s start from the beginning:
Website speed is how fast your website loads on the users’ end. In this day and age, when everything comes in an instant, people prefer their pages to load just as fast. According to recent statistics, they can only wait for up to two seconds for a website to load. Anything longer than that, and they go back to the SERP to look for a faster website.
But this is just one reason why website speed is so important. Let’s explore some of the others.
“Very Fast” Is the New Standard
The truth is that it’s not just you who should be working towards improving website speed In fact, many websites out there have already set the benchmark for what fast loading website should be. While there is no exact metric for now, what we do know is that the current standard set by the big brands online is that a website must be “very fast.”
As websites are gearing themselves up for faster and better performance, we can only expect standards to go up each year. In time, users might even expect websites to load the moment they click on a link. Even though those times are relatively far away, you need to prepare yourself as early as now. This way, you’ll already be in line with people’s expectations.
Your Visitors Deserve the Best
At its core, a website is basically just an online business. Whether you are running a blog for profit or for fun, you need to value your viewers at all times. This means you have to give them the best online experience possible, as they deserve the best from you. Amazing user experience includes your website loading quickly and performing well, too.
Basically, the idea is to give your visitors what they want in the fastest possible way. Once they see they are able to get what they need from your website as quickly as possible, they’ll come back. What’s more, they’ll see your website as a valuable resource they can truly rely on.
It’s Better to Make a Great First Impression
When it comes to websites, first impressions matter greatly. The first thing you show a user will dictate whether or not they’ll carry on browsing through your pages or if they’ll come back in the future. The first impression you make won’t have to do with your content or interface - it will be all about how fast your website loads.
If your website loads at tremendous speeds, users will immediately think a lot of effort was put into it. Moreover, your website will appear more professional. People don’t trust a website that loads slowly, as they think it was made without an inch of care. The moment you hook in your visitor with a fast website, you’ll see him coming back again and again.
The aforementioned study suggests 79% of online shoppers don’t go back to a website if it loads too slowly.
Why is that? For the user, a slow website will feel unsecured. No online shopper would trust a website that feels unprofessional and unsecured with his money and online orders.