Among Google channels, key resources, and key partners, Google's value proposition is one of the alluring aspect of its business model. If even just a part of your business relies on online marketing and Search Engine Optimization, Google's key value proposition is one thing you would not want to miss. What is Google's key value proposition and how can you benefit from it? This article will provide answers to these questions and the likes.
What Is A Value Proposition?
Value proposition, simply put, refers to a promise you make to your clients regarding the value of the service you as a brand will render.
However, what is Google's value propositions? Google as a company strives to create the optimum experience for customers while they engage in advertising, searching, and internet operating systems. This overwhelming proposition stems from Google's motto which centers on managing information around the world, making it equally accessible and useful over the globe.
Now, let us consider some of these value propositions Google has to offer its clients.
Google Search: One of Google's most prominent propositions is its search feature. As a matter of fact, Google is more or less a search engine.
Google Mail: Yet another commonplace feature of Google is its Google mail, also know as G-mail. Google mail serves as a secure email account for you with which you can stay connected with friends and family. In addition to this proposition, Google Mail allows you access to over 2GB worth of space on the cloud to save your mails.
Google Voice: What is there not to love about this service Google has to offer? The ease that comes with Google Voice is just too good an offer to resist. With Google Voice, hands-free operations become highly possible. In sprint phones, Google Voice helps link all contacts into a single phone number thus requiring users to memorize just one number.
Google Sites: With Google sites, you can create several free websites with access to various pre-made templates. You get to do all this on a user-friendly platform that grants you the freedom to customize.
Google Advertisements: This feature happens to be Google's key value proposition. As the area of major focus, Google advertisements have an array of avenues through which advertisement is carried out. They are;
Adwords- With this feature, users can display their adverts in the content network provided by Google. When an individual types a query into the search engine, these ads are displayed alongside the results of the search.
Adsense-Users can display ads on their sites and receive a part of the revenue the search engine gets every time a link of theirs is clicked.
YouTube-YouTube was bought over by Google in the year 2006 and has fast become a major means of advertising whether you are an individual or a brand. The ease of use and accessibility of YouTube makes it a great advertising platform.
In summary, The key value proposition of Google is that it displays your Ads when users of the search engine insert a query relating to your service or brand and as seen above, this can be done using Google Adwords.
What Are Google Search Campaigns?
One major form of advertisement for online marketing is the Google Search campaign. Through these campaigns, your brand can appear among search results when a user inserts a query. But what exactly is a Google Search campaign? Google Search campaigns are a means by which you can display ads concerning your service or brand across the Google Search network.
Google Search ads Campaigns Against its Alternative (Display ads)
Just as the Google search campaign is available for search engine marketing - and is an entirely reliable feature to go for - some other features that perform similar functions as it exists. When faced with the decision of what to go for, how can you be sure of what search campaign feature to use? Let us discuss one common alternative to the 'search ad campaigns' - 'the display ads'.
Although both are found within the Google ad interface, search ads and display ads differ. And this can pose a decision-making problem to the advertiser. While search ads basically appear to your interested audience, display ads appear based on several targeting metrics by the advertiser.
Among others, the cost-per-click and conversion rate are two google ads benchmarks that greatly vary. Therefore, we will consider how these metrics play out for both search ads and display ads.
- Conversion Rates; While search ads have an average CVR of 4.40 percent, display ads have an average CVR of just 0.57 percent. Search ads generally drive increased conversions than display ads because most persons who use search networks are seeking for products with high intents, therefore, they are more probable to convert to leads.
- Cost Per Click; The average CPC for search ads is $2.41, while the average CPC for display ads is $0.59. This is due to their respective conversion rates.
Benefits Of Google Ad Campaigns
High-quality Traffic Leads-With Google search ads, you can make use of various types of keyword match to trigger an ad developed for your brand's promotion to appear on the search engine result page. You can also make use of negative keywords to prevent your ads from being triggered when queries not relevant to your brand are entered into the search engine.
Complements your Site's Organic Traffic - At times, solely relying on SEO for the organic traffic your site needs can be quite tedious. In such cases, you can rely on search result ads. Unlike organic traffic which focuses on the result of comparing your site content, search result ads provide better solutions.
Short Sales Cycle-If your business runs on the short-sales scheme, running campaigns by Google is an ideal solution. With this system, your brand or service would not need continuous advertisements or to remarket your brand with previous clients.
Promoting Urgent Products/Services - If you offer emergency services such as veterinary medicine or even plumbing, you might want to start your online career with some search ads. This is ideal because most people would have no time to read through blogs and articles in such times of urgency.
If you are looking to boost your business online, which of course everyone needs, you should give search ads on Google a shot. To benefit from the key value proposition of Google, you need to put these search ads into use. Aside from this, other factors make the search ad a more profitable option over its alternatives. Yes, it has its shortcoming, but its longevity is worth the attention of any digital marketer or business owner. Regardless of your brand or target audience, Google Search campaigns are sure to pull through for your online marketing strategy.