What Is Google News And How To Rank It
Are you a digital marketer, SEO'er, or business owner? No doubt, getting many clicks and traffic to your website weighs heavily on your mind. For sure, there are several tactics that will get you your desired traffic. But there is no denying that such strategies are highly contested and might translate into nothing tangible in the long run.
Google News is one great avenue to get tons of clicks presently. And as expected, news publishers, content creators, and bloggers are keying into this channel. However, you must post news-worthy content with consistence to feature on Google News. There is, even more, to note about this click-generating strategy. This article discusses what Google News is, how it operates, and how you can rank your website higher using this tool.
What is Google News?
Google News serves as a news aggregator by Google to present different articles from many sources. Some of these sources include magazines, newspapers, and even news publishers. Simply put, it is a platform designed to present the world's news in an organized manner.
Its purpose is to give people increased access to news. It does not only help readers with news content, it is also a useful platform for news publishers. For instance, it offers about six billion clicks to publishers worldwide every month. Hence, it promotes the websites of news publishers. Let us see how Google News works.
How Google News operates
Knowing how this news aggregator works can help both readers and publishers. News publishers will also be able to know how to increase their site's ranking. The following explains how Google News functions. As a reader, they will help you to see how to find articles easily. And as a publisher, you will see additional ways on how to increase your Google ranking.
1. Story clusters
If a reader searches for a topic, Google News will display several articles under that topic. Those articles are known as story clusters. And this is helpful to readers. Google determines the articles that will be under a story cluster. It does this by looking at how well the article discusses the topics. If you are a publisher, and Google displays your article first under a story cluster, you can but only imagine the benefits.
2. There are no human editors
On Google, there are no editors that rank articles. Instead, Google makes use of ranking algorithms. This is a system of selecting stories and ranking them in response to keyword queries. In other words, there is nobody that ranks articles for Google.
3. Ranking factors
Several factors make your article rank high on Google's story cluster. For example, is the article well related to the story cluster at hand? If so, the chances that your article will be at the top of the story cluster is very high. Also, make sure that your article covers recent events.
Another factor that can affect an article's rank is its local relevancy. For instance, in the case of local events, publishers in those areas can get high ranks if they cover that event. These few factors determine how Google will rank your articles under story clusters.