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What Backlinks Strategy Should You Use For a Small Website?

Backlinks go a long way in strengthening a website's online presence. It helps increase organic traffic as well as the site's SERP rank. And as such, generating quality backlinks is a no-brainer in improving your SEO strategy.

To generate more backlinks, several online platforms out there have implemented various strategies. You may have a few of them in mind. However, before proceeding, note that the success of a backlink strategy depends on several factors. One of which includes the size of a website. There is no doubt that larger websites are more likely to receive lots of backlinks.

On the other hand, smaller websites may find it difficult to generate a considerable amount of backlinks. Hence, the question: "What backlinks strategy should you use for a small website?" This article discusses different methods to create backlinks for a smaller website.

backlink strategy for small website

8 backlink strategies for a small website to rank higher

A timely and efficient strategy remains the only way to satisfy the ever-growing need for more backlinks. That said, it proves difficult for many to find that perfect strategy. More so if it is for a small website. Not to worry, here are eight effective ways to generate more backlinks for a small website.

Develop link-worthy contents

Backlinks are links to your webpage from another website. Therefore, no website out there will refer their visitors to your webpage if your content is lacking quality. As a result, creating high-quality content is the first step to securing a considerable amount of backlinks for your site. But how do you go about it?

Note that it is necessary to study the kind of pages that has the most traffic. Then, create content similar to that of those pages. Doing so helps you develop content that appeals to visitors. And what's more, websites will be more than willing to leave a hyperlink to your webpage on their site.

There is no denying that this strategy may prove more time-consuming than others. Still, it will skyrocket your overall backlink when implemented correctly.

Implement Social Fortress

Backlinks of high-quality will get your small website a high rank on SERPs. However, quality is not all that matters, there is a great need for quantity. To generate many backlinks, you need to aim for many websites. Since social media is a common trend today, you need to be able to link from top social media platforms. And Social Fortress is the ideal strategy for this.

Social Fortress will help you build a strong social media account and help you link from them. Hybrid Traffic offers one of the best Social Fortress services out there.

Replacing broken links

Another way of generating backlinks for your site is by replacing broken links. Simply put, broken links refer to those links that are no longer functioning on a site. Broken links arise when the destination site changes its domain or gets closed.

While this leads to a loss for the source website, it creates a perfect chance for you to capture tons of backlinks. What do you need to do? First, identify any broken links on a high-ranking webpage. Next, contact the webmaster of the website reporting the broken links. While doing so, tactfully present your content that is as good or even better than the original link, which serves as a perfect replacement for it.

When pitching in your link, note that your content must be similar to that of the original link. Hence, you need to be ready to create content to perfectly substitute the former link if you don't already have one.

By doing all these, the site's webmaster will most likely opt for your site as a substitution for the broken link. The reason is that having a broken link affects a site's SEO adversely. Hence, you are helping the webmasters remove any broken links on their site while generating more backlinks for yours. It is truly a win-win situation.

Request a review from bloggers

Are you selling a product? If so, then you want to ask bloggers to review your product. While reviewing your product, bloggers may leave one or two hyperlinks to your website, thereby creating backlinks for you.

Your first step in this strategy is drafting a list of your targeted bloggers. If you don't have any blogger in mind, do your research. An easy way of doing this is by searching the web for keywords that relate to your product. This helps you to identify potential bloggers who rank high for that keyword. Once your list is ready, contact your targeted blogger(s).

Remember to avoid sending any form of spammy messages. Introduce yourself and your product to the blogger. If possible, offer your product to him/her for free. Make sure to establish a friendly relationship with your targeted bloggers. Note that it may take some time to receive favorable responses from them. Avoid constantly flooding them with emails, especially when you haven't received any response. It would only make you look desperate.

That said, ensure you let them know your reason for contacting them. Ask them to include your product in their blog or better still, to make a review of your product. Once all these points have been taken into account, your chances of getting more backlinks will only increase.

Link Booster

Another SEO service that can help your backlinking is Link Booster. It helps boost up any links such as guest links, tier 1 links, and social links. In addition to helping your link building strategy, the link booster offers other SEO benefits. Here are three of them.

  • The Link Booster helps to balance anchor texts.

  • It improves website metrics.

  • It helps in faster indexing.

Hybrid Traffic will take you up on the process and help you implement the Link Booster service in your SEO strategy.

Guest Post Outreach

At Hybrid Traffic, you'll be offered the best guest post outreach service to further strengthen your SEO backlinking. Guest Post Outreach is a legit site designed to help you rank your keywords on search engines. It is a powerful tier 1 link that can get you a high ranking on Google.

Additionally, with guest post, you can build contextual backlinks and increase your site's traffic and metrics. Hence, you need to get started with Hybrid Traffic on your Guest Post strategy.

Spying on your competition

There is no doubt that you want to know the strategies of your competitors. You want to understand why they rank higher than you on SERPs and how they constantly bang in lots of backlinks. But how do you go about it? It's pretty simple - spy on them.

This will give insight into their backlink strategy, social media activity, and even their best-performing web content. With this information, you can overtake your competition.

To do this, make use of SEO tools like SEMrush and Google Alerts. Google Alerts notifies you whenever your competitors get featured on an external webpage. And SEMrush gives you access to the backlink profiles of your competition.

Try helping out a reporter

Helping a Reporter Out or HARO for short is another efficient backlink strategy. HARO is a platform that's all about providing journalists with advice, quotes, and tips to help them write their news or stories. By doing so, there is a high chance that they'll link to your website as a form of credit, thereby generating backlinks for you.

Keep in mind that backlinks from journalistic sites and blogs are usually high-quality links. In other words, getting backlinks from such websites tells people that your site is trustworthy.

If you're not on HARO, you're no doubt missing a lot. Therefore, it's time to take action - to sign up for HARO. Once you are registered, HARO will notify you of any request from journalists for bits of advice, quotes, as well as stories. By answering those requests that relate to your brand, you are on your way to generating high-quality backlinks for your site.


The existence of countless backlink strategies makes it difficult for brands to identify the perfect way to generate backlinks for their site. The five strategies discussed in this article helps you identify the most convenient way of capturing backlinks for both large and small websites alike.

It is vital to note that there are specialized tools and services designed to aid your backlink strategies. You can decide to opt for backlink generators, or, better still, you can choose to employ the use of link-building services to generate more backlinks. Hybrid Traffic's social fortress, guest post outreach, and link booster are all services designed to help your link-building strategy.

There is no doubt that the number of websites will skyrocket in the coming years. And this will increase the need for more backlinks to top SERPs. Therefore, having a timely backlink strategy is critical now and in the future.

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