Keyword research is integral to Search Engine Optimization. Once upon a time, SEO experts and digital marketers found keyword research to be a hard task. This stemmed from the lack of adequate tools available for the process. Now the reverse is the case. With many cutting-edge tools to drive SEO, SEO enthusiasts can now smile as they work. Realizing that they can get results using easier and effective tools. And these tools save time too! Moreover, any business that must maintain relevance must keep track of useful tools. This will improve their online presence and digital marketing strategies. Talking about digital marketing, blogging and content creation remain two core aspects. These digital marketing types work in tandem with SEO. So, any marketer will want to make use of every available resource to get results.
One such tool that assures results and is making the round is Ubersuggest. What exactly is it, how does is drive SEO efforts and how can you adapt it to your digital marketing tactics? Here is all you should know.
What Ubersuggest is
At the core of every SEO strategy lies keyword research. It is an important and essential SEO element. In fact, the keyword research process is what gets you profitable keywords. Such keywords will drive traffic to your website, thus, increasing your chances for conversions. So, where does Ubersuggest come in?
Although you are likely to link Ubersuggest to Uber at first, they are different. Unlike Uber, which offers transport services, Ubersuggest heads in a different direction. It is a content marketing tool designed for keyword research.
It gives more access without the restrictions found in similar tools. Think about the popular keyword research tools available for use and Ubersuggest comes up the list. What makes Ubersuggest stand out is its practicality across the board. Ever since Ubersuggest got acquired by Neil Patel, it has seen tremendous changes and has gone on to adopt a brand-new user-interface. Here is how it works!
How Ubersuggest works!
When it comes to getting suggestions for valuable Latent Semantic Indexing (LSI) keywords, Ubersuggest is the go-to tool. So, here is how it operates.
Like some other keyword research tools, including unpaid ones, Ubersuggest makes use of search keywords. Through API, it inserts keywords attached with prefixes and suffixes populated from the search dictionary into the search engine. Then, the results are revealed to help users make their keyword choices.
Built upon the philosophy that a comprehensive keyword metric system to drive SEO is available to use for all, Ubersuggest is now the bedrock of most marketing campaigns. There is no denying that other paid-alternatives to Ubersuggest exist and they can offer additional functionality for big content projects. Nevertheless, a simple, attractive, comprehensive, and lightweight free tool such as Ubersuggest will kickstart any SEO campaign with success. It provides keyword performance information based on these criteria:
Keyword Overview One of the best features of Ubersuggest is its keyword overview. What it lets you do is to have a peek on the way the competition uses a particular keyword. This includes the social network shares and estimated visits. Each competitor gets assigned a domain score by the overview feature to tell you how well they make use of the keyword. This approach gives a bird-eye view on the number of sites your selected keyword has to compete with. Such information will only get you prepared and help you know your chances of excelling with certain keywords.
SEO difficulty SEO difficulty simply measures how difficult it is for a keyword to rank on Google's SERP. Increased difficulty simply means you will find it more difficult to rank with your keyword of choice. This can be as a result of the activities surrounding the keyword. Also, competitors with high-traffic can be a reason why the keyword is difficult to rank. To ensure you rank easily when using high-volume keywords, you must ensure that your website is filled with quality-content around that keyword.
Search Volume Ubersuggest gives an estimation of the number of persons scouring Google for your preferred keyword. It ranks the volume of searches from low, medium to high. Your target should be getting keywords of higher volume.
Cost per click Cost per click is the cost incurred for each click on your ad services. This is an important stat that is featured on Ubersuggest and you must pay attention to it if you are embarking on the route of paid advertising. It will give you a fair idea of how much you will be dishing out on each paid campaign.
Paid difficulty Ubersuggest also gives an estimate of how difficult it is to rank on Google using paid advertising (pay-per-click). This is a core advertising tool on the internet and a lot of marketers use it to drive their business goals. Hence, you will find this area of Ubersuggest to be highly competitive. Nevertheless, you can still control your organic rankings better than paid rankings. This should be at the back of your mind when deciding on what keywords to use for your SEO strategy.
These are the major features offered by Ubersuggest. However, this setup and layout are quite simple and straightforward. It effectively gives users a preview of the performance of their 'choice keyword'. Ubersuggest uses Google's suggestion algorithm. So, you can rest assured that the data is comprehensive and updated.
Another interesting aspect of Ubersuggest's armory is the complete SERP analysis it provides. It reveals the first hundred results per selected keyword inputted into the software. This provides you with an overall picture of how you will rank on Google with a certain keyword. You can export the complete SERP into an excel sheet to help you examine your results comprehensively and to do so closely.
The major thing that requires your attention is the "domain score". But as earlier mentioned, Ubersuggest gives the domain score based on the activities on a keyword. The big websites that have built a reputation online around any keyword will find it easier to rank higher on certain keywords than smaller sites that are pumping their contents with keywords. The fact remains that comprehensive keyword research and knowing the level of competition around it is the most important and easiest means for small websites to rank higher on Google.
Now that the ways through which Ubersuggest operates have been fully discussed, here are some reasons why you should adopt it into your SEO strategy.
Why you should use Ubersuggest
SEO can be a demanding and daunting task. What makes Ubersuggest more appealing is that it provides keyword suggestions comprehensively with the revolutionary suggestion feature by Google at its spine. And it does this all for free. So, with this, you can achieve a higher rank on Google without spending and needing to have extensive SEO experience. Yes, it is tailored for easy usage by inexperienced content creators as well. Here are specific reasons why Ubersuggest should be included in your SEO armory:
1.) Real-time Suggestions of keywords Google search engine is powerful, producing comprehensive results in real-time. Ubersuggest is built on Google's suggest engine, which ensures that the results are produced in real-time. This includes statistics derived from real-time servers on the search queries of Google Users.