Top 5 Digital Marketing Services for Small Business
If you are a small business and not using any digital marketing strategies right now, your business is already one step behind. However, it’s not yet too late to start your own.
Digital marketing helps businesses survive in the high competition in the market today. Despite this fact, a lot of them have doubts and questions about getting this type of service.
You need to fully understand what it is, how it works, and what is the right digital marketing strategy for you. Social Media Content is what small businesses mostly use to boost their sales. As an online business owner, you need to embrace the right strategy.
1.) Email Marketing
It is a type of marketing that a small business must be using whether they are online or offline. Basically, it is the process of creating a list of prospects and customers.
The list includes names and email addresses of people who are interested with your business or product and are more likely to buy from you. You know this for a fact because they are only included in the list because they opted to be in the list.
The list becomes more significant as the list of names increases. Until today, marketing professionals and experts consider this tactic as one of the most important marketing strategies for small business.
They can receive coupons to sign up or future updates on your products or services. You can use it to tell or share a story or sell your products.
Email Marketing is a cost-effective way to sell your product or announce some news about your business. It is a successful marketing service because a 2015 study has found that every $1 spent on email marketing, it provides an average of $38 return-on-investment (ROI).
Building your email list is the key to boost your ROI using this tactic. You need a clean list that consists of people who are interested to receive your message. There are tools that can help you achieve a clean email list like MailChimp.
2.) Social Media Marketing (SMM)
Everyone is talking about social media and using it. However, it can be tricky to include or integrate it into the business.
In 2015, records have shown that Facebook influenced 52 percent of consumers online and offline purchases. About 92 percent of businesses prioritized social media than blogs as their content marketing tactic.