Snippet Meaning

An increase in traffic leads to an increase in potential clients. This is common knowledge in the world of SEO. And that's why many brands don't hesitate to put in the needed effort to attract users to their websites. But doing so can prove challenging.


As a brand, you can attest to this. Getting users to click that link to your webpage is not always as easy as it sounds. Sometimes, it may seem too impossible. But in reality, it's not.


SEO offers different ways to convince users that your website has what they're looking for. And one such way is through Snippets. But what is it? Not to wonder, this article answers that question.


Snippet Meaning

What are Snippets?


Snippets

A snippet is a small part or, an extract of a piece of text. In SEO terminology, it refers to that piece of writing below your title tag that describes the content of your page on SERPs.


Depending on the search query, it may refer to the meta description tag that you insert. However, if that description is not relevant to the query at hand, Google will insert theirs (depending on the case, Google may extract the snippet from the body of your text or even use part of your meta description).


Importance of Snippets in SEO

As stated earlier, Snippet remains an effective way of proving a site's relevance to users. How? Since the snippet serves as a part of your text, it informs users on what to expect from your website. Without a doubt, if your snippet does not appeal to them, they'll keep on scrolling which results in a loss of traffic for you.


To avoid that, it is best to start optimizing your snippet for higher rankings. But how do you do so? Before we delve into that, let's first consider Featured Snippets.


What are Featured Snippets?


Meaning

Featured Snippets are simple answers that Google selects from the body of a webpage and displays as immediate answers to the search query.


At first glance, you may wonder how that's any different from your regular snippet. Well, look again. While your regular snippets are placed under your header tag on Google's SERP, Featured snippets are placed at the very top of the page. They aim to provide immediate and accurate answers to the query at hand.


Without a doubt, websites that get featured enjoy more exposure to users. And this, in turn, leads to more traffic and a higher click-through rate (CTR).


Hence, featured snippets hold much more value in the SEO world than your regular description. So, back to the question: how do you optimize your snippets for higher rankings?