SEO Predictions For 2022

Search Engine Optimization remains the number one way to boost your ranking, drive in more traffic, convert them, and generate sales. Without SEO, it is impossible to compete in the ever-growing internet giant, Google. Hence, most brands, if not all, have taken the initiative to draft out and implement an efficient SEO strategy to optimize their site and increase visibility.

As the online world grows, SEO also evolves. Yes, SEO is ever-changing in its principles. And this is only natural. After all, the main aim of search engines is to improve user experience by providing the content that is most relevant to the query at hand. And since SEO determines how search engines rank sites on their pages, there is a need for its constant growth.

The year 2021 saw tons of updates to Google's search systems. These include an update to HTML title tags and the MUM technology. Without a doubt, these updates have already started influencing SEO. And they will keep on affecting SEO in the coming years. Knowing this, you may begin to wonder what the year 2022 has in store for SEO. As a brand, this will help you create a plan to increase your visibility, and stay in the competition. Well, you are in the right place. This article offers some major SEO predictions for 2022. So, without any delay, let's get down to it.

Five Major SEO predictions for 2022

  1. Mobile-first indexing

  2. Longer articles

  3. AI

  4. HTML tags

  5. Semantic search

1.) Mobile-first indexing remains a top priority even in 2022

The desktop version was previously considered to be the primary version of a web page. This implies that Google focused on a page's desktop version when ranking and indexing the page for search results. Hence, brands made sure to pay more attention to their desktop site when preparing for SEO. However, this all changed in 2019 with the introduction of mobile-first indexing. Ever since then, Google has prioritized the mobile version of a page during search rankings. Why?

The main reason for this decision lies in the number of internet users. Consider this: As of January 2021, there were 4.66 billion internet users around the globe. And of this number, 4.32 billion users accessed the net via mobile devices. That's over 90% of internet users worldwide. These figures no doubt explain it all. In the past several years, the majority of internet users have come from mobile devices.

And this is no wonder since mobile internet usage is easily accessible and much more affordable than desktop. Today, this figure is at its highest. And this may probably be because of the challenges brought forth by the COVID-19 pandemic. Whether that's the case or not, the fact remains - mobile users are dominating the net. And this figure is expected to only increase in the coming years with 2022 included. But how does this even affect SEO?

Since Google is now viewing pages from a mobile perspective, you must take adequate measures to make your site mobile-friendly. Yes, if mobile users find your site easy-to-use, you can be confident that you will see an increase in rankings, traffic, and even leads.

However, that does not mean you should completely ignore other devices. While mobile users may be dominating the net, there are still users who access the net via desktop and other means. And in SEO, you don't know who may be a potential client. Hence, you can't afford to miss anyone. So the best action to take is to ensure your site is easily accessible on multiple devices. In turn, this will help you reach out to more users. And above all, Google is sure to reward you with higher rankings.

2.) Longer articles will receive higher rankings on Google.

On-page SEO is and will always be a top facet of SEO. And this won't change even in 2022. When it comes to on-page SEO, developing quality content remains the primary method of increasing your SERP ranking. And it has become common knowledge that longer content ranks higher on search engines.

Over the years, long-form content has proved valuable. Hence, as a brand, you need to make it your aim to publish longer articles. But why? After all, longer articles may seem hard to read. This has been the opinion of many. However, that is not always the case. To fully understand this, below are two main reasons you should consider longer articles.

It attracts visitors