Moving deeper into this internet age, people are increasingly becoming interested in what information is available to them on the internet. Things like life hacks, educational tips, entrepreneurship advice, and even culinary help are part of what people refer to the internet for. Information like this is available through blogs.
An estimate shows that over 409 million people open over 20 billion pages. With these figures, getting your content to matter is quite the competition. Without good quality content, readers would only skim through your blog posts. To what end? You find that you barely succeed in passing the message across. Therefore, this article will review a blogging host that ensures you deliver captivating and quality content to readers. First let us consider the backstory of this blogging platform, Medium.
The Origin Story of Medium
Medium was founded by America’s Evans Clark Williams in the year 2012. What was the aim behind this project? Medium as a blog host was developed to serve as a platform where bloggers could freely express themselves. However, it had to be done in more than merely 140 words as it was available on Twitter at the time. Over the time leading to May 2017, Medium could boast 60 million unique readers every month. As of 2017, Medium adjusted its payment scheme. Rather than pay several retained workers, a paywall scheme was put in place.
With this change, authors on Medium get paid in line with how much likes their content receives. They took into account not only likes but also the time spent on their content. Now, Medium has grown into something much better with Embedly, its content integration service provider. Glose, the social e-book platform was another valuable addition to Medium in 2021.
Key Features of Medium
The what you see is what you get (WYSIWYG) interface makes it easier to publish quality content. With this interface, authors get to see what their article would look like when published before it is complete.
Ease of customizing and publicizing: Medium makes your experience as a blogger enjoyable. Incorporating some features from other platforms users love makes it give authors a more comprehensive work site. For instance, bloggers’ entries can be shared as seen on Twitter. Also, you can assign a unique theme to a post of yours as seen on Tumblr. Lastly, readers can up vote your posts almost as they do on Reddit.
Following the paywall scheme, Medium introduced the clap feature in 2017. In place of the recommend button, readers can now click on the clap button several times. The amount of claps they give the post signifies the extent to which they love its contents. Medium considers this in determining the payment its authors receive.
Membership Deals: Medium grants its users a subscription plan of $5 per month. If you would like to pay at once, a $50 per year plan is also available.
The Tag system: On this blogging platform, content is sorted by topic. With the tag system, the best articles according to claps left on posts by readers are put into categories.
Pros and Cons
Medium has a beginner-friendly layout. You need not worry about what page to visit to get started. This is because the option to get started is among the first things you come across on the landing page of Medium.
The WYSIWYG interface alongside other formatting options ensures that the content you put out there on the platform is nothing short of top quality. You can also add media files by importing from other platforms then publish your blog in record time.
Membership on Medium comes with several benefits. These include audio narrations of best-selling stories, an advanced bookmark section, and access to the members-only content.