Long-tail keywords go a long way in helping you personalize your content. Although many persons do not make exact long-tail keyword queries, when such index terms that you feature in your content do appear on SERPs, your article will rank higher because it is niche-specific. Thereby, giving you access to a specific type of your target audience – warm audiences. These sets of persons are easy to convert as they are looking for you and what you have to offer. But, how can you go on to incorporate long-tail keywords into your content? Not to worry, this article discusses top long-tail keyword suggestion tools to help you maximize the use of longtail keywords and help your content reach its target audience. But first, what are long-tail keywords?
What long-tail keywords are
A potential search engine query phrase containing three words or more that you include in your article is a long-tail keyword. They tend to be very specific as they are focused more on a niche. They pay more attention to specific topics rather than broad ones. These keywords also help to contribute low volumes of items that are hard to sell to customers.
The top Long-tail Keyword Suggestion tools you should know
A keyword suggestion is a fundamental factor that contributes to the success rate, or failure of a search query on a SERP. Here are some of the top longtail keyword suggestion tools to project your content directly in front of your target audience:
Now, let’s delve into each of these keyword suggestion tools.
SEMrush gives a basic understanding to people who do not have any idea of how SEO works. It is recommended for clients who need help to navigate the digital market giving insight on long-tail keywords with great value.
SEMrush Pros and Cons
SEMrush helps improve the content of your market. In turn, this helps in driving traffic to websites.
It helps to break down your reports for a better understanding of your team members.
It develops compelling yet creative pay-per-click campaigns.
SEMrush is very technical, hence, it might be challenging for beginners to use.
The software is expensive.
KWfinder allows for an easy ranking on SERPs. It also helps in the expansion of keywords. With KWfinder, you can obtain relevant keywords based on location and in various languages. Being able to suggest keywords based on location makes it better for targeting long-tail keywords.
Pros and Cons of KWfinder
KWfinder is very fast and easy to use.
It is very effective in searching for keywords.
An array of SEO metrics derived from other tools like Moz and Majestic are available in its Link Profile Strength tool.
KWfinder is expensive.
It operates with limited keywords.
Ahrefs keyword explorer
It is efficient in the discovery of the best keywords on the net. With a large pool of resources including over eight billion queries, you can easily find relevant keyword suggestions. Each keyword suggestion comes with a detailed analysis under various SEO metrics.
Pros & Cons of Ahrefs keyword explorer
Ahrefs provides keywords suggestions in up to six forms. On Ahrefs, you could get a keyword in the form of a question, discovery, and keywords that match your search phrase.
It also makes SEO learning easier.
You can get keyword ideas from various search engines including Google, Bing, Amazon, and YouTube.
It has no free trial.
There is less web traffic.
Compared to competitors like SEMrush and Moz, its link index is small.
Keyword Planner by Google
Unlike most other keyword suggestion tools, the keyword planner by Google provides business-relevant links alongside an estimate of how much these keywords earn. In other words, each suggestion comes with a report containing how much you can make by implementing that keyword. It tells and forecasts the value of a keyword, whether it is a longtail or short tail. You can also find negative keyword suggestions using this tool.
Google keyword planner Pros & Cons
Google keyword planner makes it easy for you to find local keywords.
It helps makes campaigns for ads easier.
The Google keyword planner helps to monitor your competitor's keyword.
It gives easy access to bloggers to find topics they want to blog about.
Google keyword planner makes you understand long-tail index terms better.
To use Google keyword planner, you will need to set up an ads account. It is also compulsory for you to upgrade your account from smart mode to expert mode.
What should you know about Long-tail keywords?
Lower competition: Low competition exists when the search volume is low. When there is less competition, you have better chances at a good rank on search engine results pages. It is better to boost your ranks with long-tail index terms rather than focusing on highly competitive words.
Higher conversion rate: This type of keyword is much easier to rank and also convert than short-tail keywords. Despite long-tail index terms having low competition, ranking proves to be faster using them.
Increases content visibility: Whenever you search for a particular word or content, your result is personalized by Google. For example, if two persons search for the same content the answers given by Google will turn out different for each person.
It focuses more on specific topics: Long-tail index terms are known for specific topics because they are more focused on a niche.
It helps in Ranking Short-tail keywords: The shorter keywords are index terms with not more than three words. They make your work easier as there is a combination of main keywords and specific words.
It allows you to personalize your content: It enables you to customize your content by focusing more on your strategies. You can create different content that will help support the services your company renders.
It functions better on voice search: A majority of people who use voice search, tend to adopt long-tail index terms in making queries. For instance, Google Home, Siri, and so on. Why? It is because lots of people who use voice search tend to have the assurance that, they will have enough accurate and salient answers to the questions asked.
It enhances your blog strategy: Long-tail index terms enhance your blog strategy by giving insight into your client's queries.
Only a few people search for long-tail index terms, which results in low search volume.
Long-tail index terms may delay a bit before it becomes effective.
They are all about specific words.
Companies will first have to study the market on how these keywords work and the terms used to reach the company/ brand website.
You may introduce the wrong kind of traffic to your site.
Long-tail index title suggestions give plenty of benefits when adapted to one's SEO strategy. Implementing these keywords proves not to be hard after all. Though it has some downsides, it is more rewarding by putting you in front of the right audience. Long-tail index terms are essential for individuals who want a share in the online market pie. These terms offer loads of benefits to webmasters, marketers, SEOs, and bloggers that want to improve their traffic quality. It also offers an easier route to beat the competition.