List of Top Marketing Software

Using marketing software is an effective means of reaching your audience, turning them into customers, and boosting your business. Yet, it can be very expensive – even more, when you use several. For small businesses, it is especially important to look for budget-friendly options for getting the job done. In this article, we consider some of the top marketing software on a budget. Looking through the features of each one, you will find that they make your marketing effective without breaking the bank.

List of Top Marketing Software on a Budget

Before diving into details, here are the affordable sales and CRM tools (in no particular order) we consider in this article:

  1. HubSpot

  2. Engagebay

  3. Less Annoying

  4. MailChimp

  5. ActiveCampaign


Targeted at small businesses, HubSpot is at the top of the list of many CRM reviews for good reasons. It has a comprehensive freemium model that is so good that it works for virtually all businesses. To them, the needs of the customer are just as important as the goals of the business. This is the basis for the features included in their CRM tool.


  • As much as a million contacts on the free plan

  • Customizable CRM solution

  • Modular and scalable tools that grow with your business

  • Advanced dashboards for analytics

  • Email marketing, landing pages, traffic, and conversion analytics

  • Instagram, Facebook, LinkedIn, and Google ads

  • Newly included operations hub that allows data syncing, data quality, and programmable automation

  • 14-day free trial for the Content Management System hub, as well as the operations software


Pricing is flexible and this is great because it can get quite expensive to sign up for all premium features on a paid plan. The sales, operations, customer support, and marketing hubs on the software each have a starting price of $45 monthly. Bundling them together is, however, more affordable. The Starter Bundle, for example, starts at the monthly cost of $45 and consists of all hubs.

There are pricing options in USD, EUR, GBP, AUD, JPY, SGD, and COP currencies. Below is an overview of HubSpot’s starting prices in USD.