Importance Of Backlinks SEO 2021

Backlinks play a very important role in search engine optimization (SEO). It acts as the backbone of keywords that help a site rank on search engine result pages (SERPs).

Let’s discuss first what backlinks are and why it matters.

Backlinks are hyperlinks coming from a site to another site. The more backlinks pointing to your site, the more popular your site will be.

Also called “inbound links” or “incoming links,” it is produced when a site links to another site. This link to the outside site is a backlink.

Let’s illustrate it:

Website A Website B

It has external link to site B Site B has a backlink from site A

What is the importance of backlinks?

Backlinks are important in SEO because it signals a “vote of confidence” from a site. When you receive backlinks, it tells Google that your content is good.

When several sites link to your site, it just means that your content is relevant and effective. It signals the search engines that your content is worth linking to. It has a positive impact on your ranking because it pushes you on the top spot of the SERPs.

Backlinks provide Google a way to find new pages on the web. Google bots or spiders use them to search, crawl, and index pages on your site. It boosts indexing and improved rankings in a short time.

It acts as Google’s reputation management tool. This is true because Google uses it to gauge how reputable and popular your site is.

Google directs the audience to the best site that answers their queries. Google only recommend them the most reputable and popular sites.

It’s where backlinks play a huge role. Popular sites are those that have authority and a good reputation.

Another role of backlinks is boosting a site’s credibility. Google gives a site high score if it thinks that you are offering value and is credible.

Backlinks must come from authoritative sites and not from spammy sites. If your links are coming from these unscrupulous sites, you can get penalized.

If you want to improve the number of visitors to your site, backlinks can do it. Backlinks draw referral traffic to your site.

It signals Google that your site is trustworthy and offers a value that’s why there is a lot of traffic. If there is little or poor traffic, it will likely land at the bottom of SERPs.

When you are launching your link building tactic, target backlinks coming from relevant, those that have DA of 40+, and those high-quality sites. They have a steady and large number of audience that can boost the referral traffic to your site.