Great content forms the bedrock of any successful blogsite. And yeah, Content is King! That said, one lingering thought on the minds of bloggers, content creators, and even digital marketers is how to rank their blog sites higher on Google's SERP (Search Engine Result Page).
There is no downplaying of the benefits of ranking your blog higher on Search Engines like Google. Higher visibility, increased traffic, improved engagement, and higher conversions are some benefits of ranking high. No doubts, a good rank exposes you to immense success. The potential opened up with ranking higher on a search engine is massive. It is integral to achieving one's business goals.
Knowing how to rank a blog site is important to everyone and not just digital marketers. The truth is, virtually everyone has a blogsite. Either to inform others or to earn. Not to worry, this is the right place to be. Whether you are a newbie or you have been in the game for quite some time and yet to achieve tangible success with your blog site, we got you covered. Even advanced users can refresh their tactics using these tips offered in this article.
Before delving into the main stuff, you must know that ranking your blog sites higher on Google, Bing, or any other search engine requires hard work. Now, let's discuss how to rank your blog sites in 2023 in a nutshell.
Ranking your blog sites in 2023
Ranking your blog site requires On Page, Off Page, and Technical SEO. There are more steps needed to get your blog site on Google's first page. These steps will open your blog site to achieving tremendous success in 2023.
Now, let us jump into the mix and rank your blog site in 2023.
1.) Blog Site SEO
2.) Engaging content of High Quality
Quality content is what draws the attention of people to your website and keeps them coming back. You must know that a blog site is never ranked without having high-quality content. Hence, you must properly write your blog posts, ensuring there is no mistake.
High-quality content simply refers to the content that matches the search query of your visitors and gives them the right answers to their needs. It does not just offer answers to your visitors but it is very easy to understand and pass on to others. Your blog site must offer practical value to your audience. That is the only way they can connect with it. Connecting with your target audience increases the time spent on your blog site, which significantly reduces the bounce rate. Search Engines love blog sites that keep their visitors tuned-in, hence ranking them higher.
Keyword research is something else you must consider. Doing keyword research will get your blog site to the right audience, whom you can easily convert into repeat customers. Getting the keyword density and checking keyword difficulty will still rank your blog sites in 2023. Whatever strategy you adopt to engage visitors to your blog site, ensure that providing high-quality content remains integral to it. Also, you must note that regardless of the effort invested in your SEO strategy, once the quality of the content featured on the website is low, the blog site’s SEO will amount to nothing.
3.) Light Weight Blog Site template
The template of your blog or website plays a role in determining its rank on the search engine. Even though many templates that are found on different content management systems such as WordPress, Joomla, Magneto, and Drupal claim 'SEO Optimized', it is not really so. Hence, the need to be careful when choosing a template for your blog site.
The theme or template largely forms the structure of the website, which in effect, affects its speed. If you are using the wrong theme that slows your blog site’s speed, your high-quality content will do little in influencing your rank. Still talking about speed, Google's new core update reveals the search engine's desire to rank only sites that have a fast loading speed. This means that you must do everything possible to optimize the content found on your blog page. This includes the images on the blogsite. Image sizes account for a great deal of space. It largely determines a page size, which affects how fast the page will load.
Basically, an awesome design will endear your visitors to your blog site, your visitors will not get bored when the site runs fast, and the search engine will understand the site's structure. All these will result in a high ranking of the blog site.
4.) Index your Blog Site
You cannot rank on Google's first page or the first page of any search engine without having your site crawled and indexed. Hence, the importance of submitting your blog site to the Webmaster. Integrating Google's Search Console is the way to submit your blog site to Google's Webmaster. On doing that, you will have your website crawled and indexed in no time. This will go a long way in increasing your rank.
5.) Share Blog Content on Social Platforms
Shared content on social media platforms increases site visibility and traffic. When many persons share your content within their network, they get many other persons to not just see what you have to offer but send them to visit your website. This massively affects the rank of your website as the Search Engine sees your blog as one with authority. This is hardly possible if your content is not engaging enough and worth sharing. Hence, the need to create engaging and shareable content with high quality.
6.) Build your audience
If earning money is your only goal for blogging, then you will be hardly successful. This is because blogging is a long-term investment. Your blog must have a purpose and you must know the reasons for doing it. Are you trying to grow an existing business, or are you a pro blogger who is into affiliate marketing? Knowing your end goals will help you find a niche and make the most of it.
Without having the right following, your goals for blogging might be fruitless. Hence, the need to spell out what your blog site is all about to your visitors.
Building your audience demands work. You must be consistent with churning content and improving on what you have to get your target audience on board.
7.) Make use of images
Using attractive images forms a large part of creating content of high quality. Images give your content a good look. It also gives your audience a striking impression of the content you are presenting. Using images not only improves engagement but increases the shareability of your website. This is a great method of doing On-Page SEO. It is also good for ranking high on search engines. If you have no idea of where to get images for your blog content, Pexels, Unsplash, Pixabay, Canva, and Stocksnap are some great sources of copyright-free stock images.
8.) Backlinking from Authority Sites
Although Google's algorithm remains ever-complex, link building is one constant feature to get your blog site on the top pages of the search engine organically. Apart from ranking higher, it provides a platform to obtain referral traffic and improve site authority. That said, you must pay particular care when building links. This is because Google can penalize your blog site if you embark on a blackhat link-building tactic. Google considers the popularity of your link when ranking, hence the need to provide superior content and promoting to a large audience base. You must also get your compelling content in front of your niche's influencers. Also, feel free to ask friends and individuals who share relevant space with your blog to link to your content. That way, you will be building links to your blog site in 2023, the way Google likes it.
9.) Update your blog site’s content
Getting new and repeat audiences demand that you have something new to offer. It means you must always be on the forefront, dishing out useful and relevant content and refreshing old ones. It requires a great deal of consistency. As you have to get the right information to your audience as soon as possible. This increases the authority of your blog site as you are seen as reliable. Eventually, your audience will see an increase with time. Google and other search engines take note of this and increase your rank as you get a sustained follower base.
Getting your blog sites to the top pages of search engines is important in 2023 as with other years. Whether you are trying to rank on Google, Bing, Yandex, or DuckDuckGo, the general principle applies. Now, we have discussed how to rank your blog sites in 2023 in a nutshell. These principles discussed here will draw you closer to realizing your blogging goals. You do not have to be a professional blogger or digital marketing expert to pull through. You simply have to follow these steps to achieve success.