How To Make Your Site Mobile-Friendly For SEO
The web is rapidly becoming the major platform for brands to engage their audiences and find new ones. This contact point is being used by consumers to decide on the credibility of the brands they want to interact with and perhaps make a purchase. And as such, web users are having demands of their own. One evidence of this is the report of 50 percent of web users tilting towards purchasing from a website that is mobile-friendly. And over 70 percent believe the mobile experience should be just as fast or faster than the desktop version.
Improving user experience is critical to Google's endeavor to make its platform the best search engine on the internet. And Search engine optimization, which is often confused to only be about ranking a website pays a great deal of attention to the user. Since 2015, Google has made it clear that the mobile-friendliness of a website will feature as a ranking factor. This is more reason why 85 percent of the sites online have moved towards having a better responsive design. SEO is critical in getting results online. And if you want to make your business even more visible, you just cannot ignore the responsiveness of your website. So, how can you make your website a mobile-friendly one for SEO? This article discusses all that. But first, what is a mobile-friendly website?
What makes a website mobile-friendly?
A site can be said to be mobile-friendly if a mobile gadget can effortlessly access it. Simply put, your website possesses the capability to be reduced to fit into any screen. Users can accomplish their objectives with the site just as effortlessly as through a desktop. Searchers tend to utilize mobile all the more with each passing day, and a nonmobile-friendly site can push them away. Mobile-friendly websites dominate websites that are not mobile-friendly.
How important is a mobile-friendly website?
You no doubt own a site that builds upon stopover by guests operating on mobiles. Then, you ought to be interested in the mobile-friendliness of your website. Mobile site friendliness is valuable for these reasons;
People spend more hours browsing on mobile gadgets. If you do not own a mobile-friendly site, you are unwittingly depriving your website of the traffic of mobile users. You are obliged to form a helpful contact for those browsing your site.
There is a higher probability that users are more willing to return to a mobile-friendly website. It is only logical that users will come back to a website they did not have a hard time with while using it on a mobile gadget.
Guests tend to have better opinions as regards mobile-friendly sites. A non-mobile-friendly site is exposed to unfavorable recognition by guests. Web visitors will easily leave a non-mobile-friendly site and this may be detrimental to SEO as it increases bounce rates.
The practice of converting is much easier with a mobile-friendly site. This is because responsiveness eases the user experience, thereby allowing them to engage with the site's content.
A non-mobile-friendly site will reduce your ability to rank on SERPs. More searches throughout the internet have been discovered to be carried out by mobile users. So, Google adopted a mobile-first index, with mobile sites topping the charts.
Making your website mobile-friendly
There is no doubt that a mobile-responsive website is crucial for SEO and to engage your audience. Before trying anything out, you must know the present state of your website and how much traffic comes from mobile.
Is your website mobile-friendly?
Before making moves to increase the mobile-friendliness of your website, you must know its present state. Many tools can aid such assessment. You can use Google's mobile-friendly test. Simply insert your URL on the search box and tap on 'test URL'. You will find the outcome depicting if your page is mobile-friendly or not.
After carrying out a full survey of your site's mobile responsiveness, you become further aware of the actions that are required to be taken.