Google Update March 2021: How It Affects SEO
The Month of March will be ushered in just a few days, and every digital marketer will be looking forward to Google Update in March 2021. Every now and then, internet Giants (Google) do roll-out several changes with respect to Search. Sometimes, these figures plummet from hundreds into thousands. For instance, 2018 alone saw the release of 3,234 updates. Looking through those figures, about 9 updates were released daily on the average. And this is in fact x8 of the releases made 9 years earlier. Even though most of these updates are often minor, some aren’t. You can just take a look at Panda and Penguin- two significant changes on their algorithm that significantly changed search results.
Google algorithm constantly changes. It is important for webmasters to identify when and what has changed in the algorithm of a search engine. Knowing when a major Google update takes place will assist search marketers to explain organic website traffic, changes in ranking and enhance SEO (Search Engine Optimization). Also, knowing what to expect will prepare you to take actionable steps to make the most of the release. Here you will find all you need to know about Google Update March 2021, its key changes, how it impacts SEO, and what you must do.
What You Must Know about Google Update in March 2021
In the latter part of 2019, an announcement was made by Google about its update that would come in two parts. This update will change its treatment of no-follows. We have already seen the initial phase of the update roll-out, and it affects rankings. The second phase will be released in Google’s March 2021 update.
What exactly is the March 2021 Nofollow Update?
No-follow or rel=”no-follow” is used by websites to instruct Google and other search engines. This link attributes basically prevent search engines from crawling and indexing their sites.
The No-follow update in 2021 will change how Google crawls and treats no-follow links. No-follow links were previously treated by Google as directives. Google obeyed their attributes, ensuring that No-follow links were neither crawled or indexed. At present, things are about to change.
Although categorically claiming that no-follows aren’t direct signals for ranking, Google has indicated using it in verifying content’s context, which in itself is a serious factor in ranking. In recent years, websites have increasingly used “no-follow” attributes than “do follow”, its counterpart. Sometimes, you will observe a website attributing all its outbound links as a “no-follow,” making ranking difficult. Google hasn’t been oblivious to these methods and has effectively moved to change things.
This is a transformation from Google when taking from the perspective of its actions in 2005 when the search giant introduced the “no-follow” attribute. Back then, there was a need to halt the indulgence by SEOs in creating spamming contents. These contents were used in building back-links. 15 years on, we have arrived at a point where the company boasts a very advanced algorithm that understands spammy strategies, including the comment spam. And this led to the modification of the no-follow and addition of two rel attributes.
1.) rel=” UGC.” This attribute is great for sites renowned for publishing much user-generated content. Websites such as Wikipedia and other forums are ideal for this attribute. The rel=” UGC” is used within links found in contents generated by users.
2.) rel=” sponsored.” Google aims at identifying links found in sites with monetary benefits, hence the introduction of this attribute. For instance, rel=” sponsored” can be utilized in sponsored posts, advertisement links, and other paid situations.
Subsequently, these new attributes will be used by Google to understand linked websites. What this simply means is that Google will now completely disregard only the rel=” do follow” attribute.
When will Google’s Nofollow Update take effect?
Google will begin treating no-follow links as hints to crawl and index a web-page from the 1st of March, 2021. It even made an announcement to that effect. Every link attribute, no-follow, UGC, and sponsored links will be incorporated into a ranking.
Why the change in the algorithm by Google?
By changing its algorithm, Google aims at improving its search result. The goal is to get relevant search results to users, thereby affecting the ranking of websites on its search result page. Nevertheless, webmasters are never taken unaware of these changes. They are notified to enable them to make the needed adjustments to get the most of Google Search.
As Google focuses more attention on back-links, it has taken the step on introducing these updates. Another reason is the undue advantage derived from the use of no-follow links by several websites. Nevertheless, Google is constantly on the move and would not stop bringing changes to its platform in the foreseeable future.
What does Google’s no-follow update in March 2021 affect most? Part of the statement released by Google indicates that everyone solely making the use of no-follow attributes to prevent Google from crawling a page and indexing it will be affected. Instead, robust mechanisms found on Google’s help page should be used to block a page from getting crawled or indexed.
What Site Owners and SEOs must know about Google’s March 2021 Update
Review how you use no-follows 1.) Knowing that Google would alter its system on t