Google Map Citations
Being visible is a vital key for your business to get an increase in customers. After all, people can purchase your goods or use your service only when they know you. There are several ways to make your business noticeable. However, one of the means you could efficiently use is Google map citations. These citations, which essentially are mentions of your business' NAP (Name, Address, Phone number), boost SEO. Therefore, they help to increase your business' visibility on Google's result pages and specifically, Google Maps. Since the use of Google map citations is an SEO endeavor, it is important to know how it works. This article thus examines what Google map citations are and how they work. It takes a look at how to use them, as well as their advantages and disadvantages.
What are Google Map Citations?
Google maps citations are references or links to your business. They contain information about your business. Such information could be the address of your business, the postcode, business name, website, etc. The degree of information available is usually dependent on how much information you put into the system. Google map citations can show up in directories or websites. They are a great way to improve visibility for your business and to secure a top spot in Google searches. As usual with Google, a premium is placed on quality. Thus, your Google map citation can be anywhere on the internet but that does not guarantee that it will be in the top search spots. Citations in the right directory or website can be a deciding factor of whether you gain a lot from the Google map citations or not.
How to use Google Map Citations
When a potential customer searches for a specific product or service, Google will find mentions of your business in related directories or websites. The more frequently your citation comes up, the more Google trusts that the information you have provided is correct. This has a direct correlation to how often your business is displayed in the search results. For example, if you run a hair salon and provide your Google map citations, then you will appear in related directories. If Google sees your hair salon business listed in several highly rated hair salon directories, then it tells Google that the information you gave is authentic. This will result in you showing up more in subsequent search results.
If you have a Google My Business page, then it is advisable to set up your Google map citations. This is especially true for business owners whose primary target is a local audience. Here are a few ways to ensure that you get the most out of your Google maps citation:
Have a good citation - Three key pieces of information must be in your citation. These are your business name, address, and phone number. All other information is arbitrary to these three because, without them, you do not have a citation. To make your citation more succinct, you can also add a short description of the services or products that you offer. This is so that customers know if you provide what they need.
Use the right sites - You should not downplay the importance of where you place your citation. Placing them haphazardly in various sites will have a negative effect rather than the expected positive one. Your Google maps citation in the right directories or websites will do wonders for your business. It will give it an added boost if you are also using Google My Business and your business will grow. Remember, however, that this is only if you place it on the right sites.
Ensure consistency and quality - To show up in quality searches, the information that you provide must be consistent. This means that it must match across all the directories and websites that your citation appears in. Your business Name, Address, and Phone number should tally everywhere they occur. The opposite of this will result in more harm than good for your business in SEO. While the number of links and places is important, what matters more is the quality. More emphasis goes to complete information rather than multiple appearances. This is because it helps customers to find you online and expand your business.
Advantages of using Google Map Citations
Here are some features of Google map citations that make it advantageous:
Ratings and ranking - A successful local citation can do wonders for your business. For instance, if you own a local restaurant, then to gain a wider range of customers in your vicinity, a Google maps citation will be amazing. The Google maps citation will provide customer trust and support. And this, in return, will secure lasting patronage. In the long run, you get a loyal customer base which grows at a steady pace.
Visibility - A Google maps citation puts your business on the map. When a potential customer searches for services or products that you offer, your business will show up. This is particularly helpful for businesses that are just starting up and need a boost. It can also help businesses that want to expand their customer base exponentially. The visibility that Google maps citation grants a business is amazing. Aft