Google Domains: What You Need To Know

A lot has been said about the importance of giving your business an online presence. From getting an increased audience, multiplying conversion rates, to expanding market size and showcasing a portfolio, there is just so much to gain. There is even the part of amassing high returns on investments, depending on your marketing tactics. Still, the underlying point remains that any business with an online presence stands to perform better when compared to its direct competition.

Google Domains

Creating an online business for your brand begins with the registration of a domain name. It determines your brand's engagement, how your customers reach you online, and their perception of you.

There are tons of domain registrars online today to commence your online visibility journey. And Google is not left out of the mix. With an array of online solutions, Google – a tech giant and the world's largest search engine – began its domain registration service in 2014.

This article has everything you need to know about Google's domain service. You will get to know how Google Domain works, its features, and how you can use it. Here, you will also see how Google Domain compares to other domain registration services. But first, let us discuss what Google is.

Google Domains: What is it?


As its name implies, this is the domain registration started by tech giants Google. It is not the first time Google will be venturing into the business of domain registration. In the past, it used third-party services like Godaddy to offer domain purchasing services. This supported its BlogSpot domain service and Google apps.

Google announced its Google Domain service in 2014. So far, this service is in its early years. However, it functions in a similar way to other domain name registration services. What it means is that you can go to Google directly to register your new domain name or even transfer your existing domain. This allows you to create your website, custom emails, and integrate them into third-party services.

Features of Google Domain Service

Google has been in the business of domain registration before the inception of Google Domain. But, this time around, it stands as a domain registrar – selling domain names directly to its users. Here are several features to look out for with the Google Domain service.

Free Private name registration

Private name registration weighs on the mind of many domain name owners when registering domain names. They prefer registering their domains without revealing personal details about themselves on public servers. Thanks to guard, this is very possible. Unlike many other domain registration services, Google Domains offers free guard. Purchasing a Google Domain comes with a free private name registration. This is also applicable when transferring your domain from other registrars to Google.

Branded Domain Emails

Branded Domain Emails are important to any business with an online business. Apart from creating an online channel to interact with clients, business domain emails attach credibility to the business. Google Domain allows you to create hundred email aliases, which can be forwarded to your Google account. It is not yet certain whether Google will offer its branded domain email services through Google apps or not. It is worth noting that Google apps for businesses, which were once free are no longer free. So, how Google's Branded Emails will work is not fully known at this time.

Domain Forwarding