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Exact Anchor Text Guidelines for 2021

Hello guys, it's Josh here. Today, I am going to give you the exact anchor text guide that we used for the past projects and clients, and it is working very well. We will show you how to build your anchor text in your tier 1 and tier 2 backlinks, and also with the software that you want to boost up. Anchor text balance is part of the ranking factors, and it has been a game changer when you're ranking your keywords in 2018.

Anchor text type

anchor text guidelines 2018

There are eight types of anchor text type that you should start using it when you're building your anchor text backlinks:

  • Brand keywords - The natural keyword that should often be used in backlinks is your brand/business name.

  • Primary keywords/Exact Keywords - It's the primary keywords that you're ranking on the particular page.

  • Key-phrases - It is where you add like a long tail keywords or add-ons word of the keywords that you're ranking. For example, your main keyword is "Anchor text," you should be doing " The best tips and method on how to use the anchor text."

  • Generic - It's the natural thing to do when it comes to backlinks anchor text. You should be using non-keyword words in your anchor text like " Visit here," "official site," "more info."

  • Naked links - It is where you're going to use the URL of your money site with different variations. For example,,,,

  • Brand + Key-phrases - Brand + Key-phrases - This is a combination of brand name + the keywords key-phrases. For example, "Hybrid Traffic The best SEO link building services company."

  • Brand + Primary Keywords - Combination of brand name + your primary keywords, for example: "hybrid traffic SEO strategies."

  • Domain + Primary Keywords - Combination of domain URL and your primary keyword, for example: " https:/ SEO link building services."

Anchor text usage percentage


If you're using PBN with metrics DA 15+, PA 20+, TF 10+, CF 10+ then you should be using the anchor text as stated below:

  1. Brand keywords - 20%

  2. Primary Keywords - 15%

  3. Keyphrases - 20%

  4. Generic - 10%

  5. Naked link - 15%

  6. Brand + key-phrases - 5%

  7. Brand + Primary keywords - 5%

  8. Domain + Primary keywords - 10%

If you guys have much more powerful metrics like 20 DA above and 20 TF metrics on PBN, then you should be increasing the primary keywords and the domain + primary keywords anchor text percentage:

  • Brand - 30%

  • Primary keywords - 25%

  • Brand + keyphrases - 25%

  • Domain + Primary Keywords - 20%


For Guest post

Let's move forward. If you're using a high-quality guest post with traffic, then anchor text balance should be like this:

  1. Primary keywords - 60%

  2. Naked links - 30%

  3. Brand + primary keywords - 10%


For web 2.0 blogs

If you're using a minisite, website builder or web 2.0 blogs. Then follow this anchor text balance %:

  1. Generic - 30%

  2. Naked links - 20%

  3. Brand - 40%

  4. Brand + Keyphrase - 10%


For Citations / Directories

If you're ranking for local, then you should need to do brand and naked links only for the citations. Be sure to include the complete NAP.

  1. Brand - 30%

  2. Naked links - 70%


For software tier 2 or manual link building

If you're using some automation tool for tier 2 to boost up your tier 1 properties, then this is the exact anchor text distribution to use when you want to be safe, neutral and natural. You don't need to do exact primary keywords. LSI anchor text will do the trick and the domain as anchor text. You can also do it if you're doing manual outreach, link building, guest posting or PBN for the anchor text balance below.

GSA ranker anchor text distribution

  1. LSI anchor text - 25%

  2. Generic - 35%

  3. Domain as anchor - 40%

Anchor text guide

Rankwyz Anchor Text Distribution

  1. Naked links - 40%

  2. Generic - 20 %

  3. LSI anchor text - 30%

  4. Page title - 10%

Just add the LSI keywords in your primary setting.

anchor text

anchor text guidelines

SEO pilot

  1. Primary Keywords - 50%

  2. Generic - 30%

  3. Branded - 20%

anchor text distribution


For tier 3 links

  1. Naked links - 70%

  2. brand - 30%

It's pretty obvious that we will be using naked links and brand name for tier 3 links, why? Because we will be promoting our tier 2 properties domain and make them more powerful and legit for having a domain and brand name, we are not promoting or ranking the keywords for tier 3.

So there you have it, we have tier 1 properties targeting primary keywords of your domain if you're using high metrics, or if you feel there's much more power in that domain and use brand or keyphrase for the lower metrics. For tier 2, LSI, domain and generic depend if you're using software or manual link building. For tier 3, power up the naked links and brand name.

Once you follow these simple anchor text balance, you will get the reward of good proper anchor text distribution.

See ya, on the next blog post!


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