Difference Between White Hat And Black Hat SEO
Link building is a significant factor in SEO. How can we say that?
To attract links from other sites, you need to master the art of writing quality content, sales, marketing, and many other factors. Building links are also crucial if you want to boost your site traffic.
What is link building?
Link building is the process of getting other sites to link to your own site. If you are a business owner operating online, you must concentrate on building links to drive referral traffic and boost your site authority.
Why it matters?
You must understand why building links is an important part of your business before you can ever focus on it. Let’s go back to the earlier days of the internet.
Back in the days, Yahoo and Alta Vista dominate the search engines. It ranks sites based on the content of the web page but no longer today.
With Google, it came out with its PageRank algorithm that altered everything. Rather than scoring each site with its content, Google gave much credit to how many links are linked to the page.
Until today, links are used to determine a site’s authority. Sites with many backlinks have a higher place in the search engine result pages (SERPs). Google still uses backlinks as a ranking factor until to this day.
With Penguin update, Google focuses more on the quality of links and not just quantity. Building links is an SEO strategy that tells Google that your website is a quality resource worthy of citation.
How would you know that it is a quality link?
When you launch link building campaigns, it’s either you build high-quality or low-quality links. When you build quality links, your site will land on top of Google search. On the other hand, building low-quality one would get you penalized.
The Right and Wrong Way of Link Building
There are two strategies of building links, one is the right and the other is the wrong method. You must always focus on natural link building if you want your business to stay long in the industry rather than buying links or acquiring them through Black SEO tactics.
Using Black HAT SEO can get you penalized by Google. As questionable links are easy to earn, natural links are difficult to acquire and usually takes a long process.
Links coming from authoritative sites or those with high PageRank can impact your site more. Links from low-authority sites can affect your lower your rankings.
Site owners can boost rankings by increasing the number of high-quality sites that link to them.
How to Earn an Authority?
If the sites linking to you has a high PageRank, it’s going to help your rankings big time. You have to keep in mind that the authority of the site linking to your site is more important than any other elements.