Nobody said doing SEO was a one-time deal only. When you do Search Engine Optimization, you do it for the long haul or it simply won’t work. Everyone knows that getting that page one ranking on Google results is no easy piece of work. So what do we do? We constantly use search engines. We use it a whole lot, actually. From ranking checks, backlink checks, to competition analysis. The truth is, almost every SEO task you need to do requires the extensive use of search engines. Because of this, we send a lot of signals and queries to Google daily.
This shouldn’t theoretically be a problem at all. However, we do it on such a huge scale that performing them by hand is not even a possibilit. We use various tools to gather information on SEO, and this provides a problem for search engines. Google doesn’t like rendering thousands of automated searches because it puts a load on their system. So what do they do? They block us off using CAPTCHAs.
Why should you be concerned with Captcha’s? How do they harm your SEO? In this guide, we’ll show you everything you need to avoid these things and the best anti-captcha tools.
Captcha and SEO
You’ve seen them. These annoying pages that require you to type in characters from an image, or click something in. Captchas come up randomly and frequently And you might have been annoyed one too many times to land you on this article. But the good news is, with the right tools, you can avoid Captchas forever! That’s right. There are tools and software available to ensure that you never see Captchas, Google IP blocks, 403 errors, IP bans. That means you’ll no longer have to deal with unfinished tasks or unchecked rakings. You can say goodbye to incomplete data and delayed presentations.
If left unchecked, Captcha can actually harm your SEO efforts. Here are some negative SEO effects of a Captcha:
1. Drop in Conversion Rates. This is perhaps the first negative effect you’ll get. And it is also the most damaging. Your conversion rates can drop because your Captchas usually prevent users from landing on your web pages. In fact, studies show that with Captch turned off, a company’s conversion rate is likely to shoot up by 3.2 percent.
2. It annoys customers. If it annoys you, then it annoys your customers. Google wants to give its users the most seamless user experience ever. And anything that affects UX affects your SEO ranking.
3. It affects people with disabilities. Captchas may have audio options for those who can’t see. However, even these are not very understandable and often challenging to people with disabilities. And after a few failed tries, you’re likely to lose a customer.
4. It turns into advertising. This might not be all over the internet, but there are more than a few instances when Captchas ask for users to watch videos before they can answer the Captcha. Advertising is tricky because it tends to discourage customers or labels your site negatively.
Best Captcha Tool For SEO
SEO Powersuite - Anti Captcha
Chances are, you’re already using SEO Powersuite. And if not, then you should look into it. It’s a brilliant tool that helps you in a variety of ways for your SEO campaigns. But you probably didn’t know that you can install an Anti-captcha key on it too. The problem of blocked captchas can be solved for good by using this software, integrated into your SEO PowerSuite. How exactly? You work with your SEO PowerSuite just as you normally would. And whenever a Captcha pops up, it automatically gets filled out. In fact, you don’t even need to see the Captcha anymore!
If you’re really serious about ranking highly on Google, then you need to do everything possible to keep your conversion rates high. And you can’t do that if you keep on losing customers from Captchas. It might seem like a little inconvenience, but it can affect your traffic in a big way.