What Is SMS Marketing
As the world develops, so do businesses. And the evolution of existing business strategies or the creation of new ones is essential for business growth. There are lots of effective methods that businesses can employ in reaching their target audience. And one such method is SMS marketing.
SMS marketing is an age-long and great marketing strategy. It involves sending text messages or SMS (Short Message Service) to customers. These messages consist of updates, alerts, and even time-sensitive offers. The purpose of these messages is usually to advertise and promote a product or service. This article discusses the benefits of SMS marketing. It also discusses tips that will help you, as a firm, maximize the potential of SMS marketing.
Benefits of SMS marketing
SMS marketing is a widely-used business strategy. This is not by chance. And as such, we can expect it to have numerous benefits. Let's consider some SMS Marketing benefits:
Wide reach and penetration
Even though technology has become wide-spread, some geographical areas still lack a stable internet connection. In such areas, text messages are more likely to reach your audience.
Direct inbox drop
Email marketing that involves emails might land in spam folders. Unlike emails, text messages are sure to land in the inbox of a customer. And inbox is usually accompanied by notifications. Hence, text messages are more likely to be read than emails.
With bulk message service, you can get to a lot of people in a short time. Therefore, text messages are a faster way to reach your target audience.
One factor that boosts SMS marketing is that almost everybody has a phone. And texts can reach any phone, be it a smartphone or not. So as long as it is a mobile phone, SMS is more likely to be seen. Hence, you can reach a lot of persons with your SMS marketing.
Impressive response rate
When compared to email marketing, SMS has an even higher response rate. And this is because SMS is a common medium of communication. Therefore many people are bound to read and respond to their messages.
The Best SMS Marketing Practices
As mentioned earlier, almost everyone in the world today has a mobile phone. In addition to that, people are usually drawn to the slightest notification tone from their phones. And SMS marketing makes use of these advantages to boost businesses. If you are looking to promote your business through this medium, you must look at the following tips:
1.) Get the permission of customers