Having increased online visibility means that more potential customers get to see your business. With better reach comes more traffic, which translates to better conversions that ultimately lead to business success. Effective link-building strategies are one of the very key things that one should pay attention to when seeking better visibility online. These strategies are a vital part of optimizing your site for search engines. They increase page rankings by developing relevant and high-quality links from other websites to your site. Put simply, everything you do to increase the number of quality backlinks – links on other sites that refer and bring people to your site – make up your strategy for link-building.
Since search engines now place value on quality over the quantity of links on a site, it is important to have a strategy that focuses on creating quality links. From guest blogging and niche placement; to interlinking and stacking links, among others, there are several ways to build traffic from a quality link-building strategy. Understanding and implementing these link-building strategies would get you generating links with authority for better rankings and more traffic. To help, here is an ultimate guide to advanced link-building strategies that you should adopt in 2023.
9 High-Powered List of link-building strategies
Quick short video explanation
These 9 high-powered link-building strategies will take your backlink generation to the next step. Here is what you should know in detail.
1.) GUEST OUTREACH
Regardless of your business niche, SEO is highly needed as long as you have a brand site. Optimizing your site using SEO can be done in various ways. One of these ways is through Guest Posting Outreach. Although most brand site owners no longer rely on guest posting due to it not producing immediate results, this link building strategy is still capable of giving your site a traffic boost. Let us now consider answers to some questions with regard to guest outreach.
What Is Guest Post?
One could call guest posting or guest blogging, but it would still carry the same meaning. Guest Posting involves sharing one's content with other brand sites in the same niche. Guest Posting has the sole aim of increasing your site traffic by bringing in new traffic from other sites in the same niche as you. This process, however, requires you to exercise a lot of patience.
How Does Guest Posting Work?
Here is how the guest posting strategy works
1. Research - A guest blogger needs to find a suitable blog for guest posting with a good reputation on which he can share his content. The blog in question has to be in the same niche as the content to be shared, or at least organic.
2. Reach out - After finding a blog in your niche that accepts blog posts, you should try reaching out to the blog owner. If there are directions on how to get your guest posts to them, do well to follow them, if not, use the contact form to make inquiries. When the blog owner permits you to submit your pitch, do well to hand in a well-written pitch.
3. Submit - If you did get the opportunity, send an approved guest post written in line with directions from the blog owner. You might have to tweak your post up either a little or a lot until it meets the requirements of the weblog it will be appearing on.
Finding an Opportunity to engage in Guest Posting
Guest Posting can be considered a two-lane road because indulging in it benefits both you and the weblog on which you share content. However, how can you obtain guest posting opportunities?
Google; Google is one prominent way to find yourself a guest site. With the right keywords, you can find yourself a blog on which to share your guest post. A keyword like "guest posts" could direct you to pages that receive guest post submissions. You could also search for big-time guest bloggers, names of which you could find by reading blogs related to your brand. In searching for these names, you should include "guest posts written by" to your keyword. The aim of this is to help you find blogs that these blog writers have posted their content on.
Backlinks; With access to backlink checkers such as SEO backlinks checker or Moz, one could trace the backlink of other bloggers in the same niche. Doing so could show you sites these competitors have written for.
Social Networks; Of late, weblog owners and guest bloggers alike share their works on social networking platforms, and one of the most accessible social networks is Twitter. Therefore, in looking for a guest post accepting blog, you should search for the keyword on Twitter and fetch recent tweets from your line of business. Following the links in the tweets might lead you to a blog that accepts guest posts.
Communities; Guest Blogging communities like MyBlogGuest are a great way to find guest blogging opportunities. All you have to do here is sign up and look up niche-related blogs, or write a profile about yourself so that bloggers in search of guest blog writers can reach out to you.
What Metrics Should You Choose For Your Shared Posts?
Google Page Ranking - You must consider how well the blog you would like to share content on ranks on Google. Google PR has been an active part of the SEO niche for a long time. It ranks among the easiest and most conclusive signs of a site with a good domain name. Choosing a Google penalized site as your guest site would mean posting content on a site that has a low ranking on the search engine. Simply put, your guest post would not be getting traffic.
Domain Authority - The domain authority of a site is another factor that contributes to the compound score of the site's quality. It is derived by combining the total referral domains and links into a direct evaluation or score. In choosing a guest site, you should go for one that has a minimum domain authority score of 40. Sharing content with sites with a high domain authority makes your link rank higher than several links on sites with low domain authority.
Analytics Site Ranking - A site that ranks among the top 900 on an analytics site is sure to bring you traffic, and a site ranking among the top 3 million sites certainly has steady traffic. Therefore, you need a good analytics site to inform you of traffic estimates.
Relevance - Before you engage in posting content on a guest site, you must ensure that the site is of the same niche as you. You must do this to avoid sharing content on a site with an audience that has little or no interest in your niche. The relevance of a site can be determined by search engines by calculating the keyword, headings, and the user intent of the site, among others.
Why You Should Indulge In Guest Posting
Although some might not realize it, several benefits come with your utilizing guest posting. Some of these benefits are-
Guest posts bring about exposure to your target audience.
It increases your social network following.
It increases your site's online authority.
Guest posts strengthen your backlink profile.
It fosters your bond with bloggers in your niche and brings about brand awareness.
Guest posts help generate relevant leads.
Understanding how guest posting works and why you should engage in it is a step further to a successful guest posting strategy which in turn leads to a successful link building strategy. Although its results do not manifest immediately and might take time, it remains a reliable way to get new traffic to your site.
2.) NICHE PLACEMENT OR LINK PLACEMENT
The benefits and impact of niche placement on the SEO ranking of one's site are still unknown to some. One cannot fully unlock the potential of niche placement without a comprehensive understanding of it. Here is what you should know to get you on top of this link building strategy in 2023. But first, what exactly is Niche Placement?
What Is Niche Placement?
Niche Placement, also known as link placement, are genuine backlinks located in authority websites in the same niche as yours. The value of your backlink depends highly on its position in your article. Placing your link at the right place in an article could only equate to optimal page visitation.
How Does Niche Placement Work?
Niche or Link Placement works in a non-complex manner. Although some might feel it does not go beyond placing the link at the top of the content, link placement goes way beyond that. You should consider the following in your niche placement;
Content links are of greater advantage than navigation links. Links placed in the content of your page provide a better ranking for your page than those placed in the navigation bar.
Avoid Footer Links. Reserve the footer of your page solely for indexing purposes as footer link placement reduces your page's SEO ranking.
Links with more popularity add more value to your page. An example is the SERP ranking which is partially based on referral domains. A possibility of transferred popularity comes with using popular links.
Links should be placed at points on the page with high visibility. Links on the main page of your site have higher visibility and a possibly higher click rate.
Multiple links of the same URL are irrelevant. One might think, the more links I put in, the higher my SEO ranking. Google recognizes and acknowledges only the first link, all other links are not recognized. Therefore, several links leading to the same URL do not increase the SEO ranking of your page.
How Can One Get a Niche Placement?
To obtain a niche placement, you engage in the following:
Reach Out - After adequate series of research, you need to reach out to successful persons in your niche and indicate interest. You need to put whatever content you have to offer on the table, at the very best, all you need at this point is something link-worthy. Examples include a product, brand name, or profile. However, whatever you present must be useful, relevant, and of value. Before you embark on an outreach, do well to get yourself a narrow list of persons you would like to work with.
Build Broken Links - Broken Links have a role to play in niche placement, however, to complete this step, three things are crucial. First, you need to locate all broken links on your website that are still of relevance. Next, duplicate content from the resources of that link. Lastly, reach out to those connected to the broken link and redirect them to the new link. You can get help in finding broken links from software like Ahref's broken link checker.
Repossess lost links - Links can get lost due to several reasons including the link getting removed or the linked page going out of existence. Repossessing a link entails first discovering how you first lost the link to avoid a repeat of that situation.
Content Syndication - This is one of the best things that can happen to your site. Your website experiences syndication when it is published on other relevant sites in your niche. When this happens, a new link might be included in the original content.
Repurposing - This has to do with you tailoring your site to meet the requirements of the platform on which you want it to appear on.
Unlinked Mentions - Your website might appear on another authority website in your niche, although, without a link. This means you have half your job done for you as your site gains some form of recognition. In such situations, you have the opportunity to request a redirecting link be added to the mention.
Where you place your link in your blog posts or site articles plays an important role in optimizing that page for search engines. And ensuring that your links appear on sites in the same niche as yours is just as important. Thankfully, niche placement is not a complicated strategy. It simply requires steps outlined above such as reaching out to authority domains in your niche, tweaking broken and lost links, as well as repurposing your site. While you do these, remember that the goal is to make sure your backlinks stay within your site niche. With an effective link building strategy such as this, your site is set to do well in its field.
3.) PREMIUM CITATION
Undeniably SEO is essential for businesses that have brand sites. One of the various ways of exploring SEO is using citation. Though the importance of citation has been viewed as redundant, citation remains to be a vital element of SEO. It verifies the actuality, validity, and credibility of a business. We will find answers to questions regarding citation as a link building strategy under this hack.
What is Citation?
Citation is the listing or mentioning of a business name, address, and phone number online. With citation, people are easily able to find local businesses and search engine ranking is enhanced. Citation can be done on websites, social media, apps, and business directories. The details needed for citation are mostly the name, address, and phone number of the business, some websites though, requests for more details.
How Does Citation Work?
In SEO, citation works in two ways.
Structured Citation: This basically refers to the prevalent way the name, contact, and address of a business is showcased, side by side.
Unstructured Citation: Less prevalent but still very much useful is an unstructured citation. Here, the details of a business are not placed together, rather they are spread across the website or blog posts. All the details can be found on one same page, however, they are not arranged side-by-side. Though this demands more effort than the structured citation, it is still very much efficient.
How to Obtain Citation
If you do not want to start cleaning an almost uncleanable mess, you must get the primary knowledge before building a citation. A citation can take various forms, it can include:
The name of the business
The business' address
The official phone number of the business
The hours the business operates
Images and videos
The services and/or products of the business
The links to social media pages
Official Email address
If you want to create a citation, there are a few things you are expected to know.
Submitting Citations: To create a good citation, you need to often summit the data of businesses to business directories. The greater the number of citations, the more efficient. You can either do this manually or by using a data aggregator.
Data Aggregator: For effectiveness, data aggregator can be used to build citations. Data aggregators collect data or details of local businesses, then sell or give out the data to directories, a network of local search engines, and mobile apps. Using a data aggregator, in effect, means creating an account with a data aggregator company and submitting data into their database. The data aggregator then verifies the details and give them to a third party, who may purchase or take them.
Applicability and Quality: If you want a business to be visible to its target audience, there are specific directories you should follow, directories that are trusted by consumers. You should make an application of commonly used sites in building citations. Or perhaps one that is very pertinent to the same industry of the business. While quantity is essential in building citations, quality has been proven to be of equal or even more importance.
Know Available Citations: Before starting a new one, you need to be aware of the citations you already own. There are special tools that can assist you in doing this. This also brings to light any mistakes in the details you have given.
Know Competitors: Know what tools and sites others in the same industry are using to build citations. Knowing this will help you improve citation building.
Why is Citation Important?
Agreed or not, citation plays a key role in SEO. Citation brings two major benefits and they are:
Citation, when well-created attracts consumers to a business. It avails a business to a larger crowd.
A well-built citation enhances the ranking of a business. Having popular directories list, a business informs Google of its existence.
30 Sites for Citation
All of the following are potential sites you can place citations. You can go through the list and pick whichever ones are best for you.
Though the authenticity of citation has been questioned recently, it still proves to be a key factor of SEO. Having proper knowledge of this link building strategy and how it works will greatly benefit you and any other business. You can check list of premium citation listing here.
4.) SOCIAL PROFILING & INTERLINKING
Social Profiling has become an active part of brand promotion and increasing awareness. Interlinking becomes a partner to social profiling in some ways as you need to interlink your social profiles to your brand page. The point is, you need to incorporate social profiling and interlinking into your business strategy. We will now consider aspects of social profiling and interlinking you should know of. However, one must first understand what social profiling and interlinking mean.
What Is Social Profiling & Interlinking
Social Profiling simply refers to you integrating your social media accounts into your webpage. In social profiling, links from all your social media platforms are put into your page for easy visibility. This is done by interlinking.
Interlinking is the use of links to connect a page on your site to another page in the same domain. It is also called internal linking and it is quite useful as it helps site visitors navigate your site with relative ease.
Benefits of Interlinking
Some benefits of using interlinks are;
It reduces the bounce rate of your site.
It increases the possible number of page visitors you receive.
Interlinking boosts the ranking of certain keywords on your page.
It grants search engines a better understanding of your site and improves site crawling.
How Does Social Profiling Work?
Although social profiling on every site has its mode of operation, for optimal use of Social profiling, regardless of the social media platform you are working with, you should;
Own your Brand - In owning your brand, ensure to insert images everywhere necessary and possible.
Keep your social profile active - You should do well to update your digital profile regularly to keep whatever audience you have engaged. You would not want site visitors thinking your page is abandoned. Be active and engage the audience but do not allow your engagement strategy to be a battalion of adverts.
Complete your social profile so it contains as much information on your webpage as possible.
However, you should take note of these when considering the use of Social profiling;
Social links increasing the SEO ranking of your page is under probability. Activities on your social media platforms do not always reflect on your page ranking, however, Facebook and Twitter are exceptions to this. If you get to post high-end content that goes viral on any of these platforms, it might reflect on your ranking when you effectively crawl it back. Although, in general, these links cannot be considered to be search links, they can be credible backlinks for your page.
Social Profiles Appear on the Search engine. Social Profiles, in most cases, are somewhat of a high priority. When a page with social profiles is searched for on the Search engine, these social profiles are among the top results to appear.
Social Media Networks are a search engine of their own. Of late social media has become a relevant search engine. Instead of going on regular search engines, most people use social media platforms to search for brands and businesses. For this reason, your social profile must be visible and easily identifiable.
Chances that Google would incorporate social profiling into the SEO ranking of pages are present. Besides, there are other search engines like Bing, that consider your social profile when ranking your page.
How Can One Obtain a Social Profile for One's Brand?
A great way to source paid social profiling and interlinking services is a social fortress. However, your social profile should have the following elements;
Make your profile genuine, original, and interactive. You should make your site interactive and relatable with your audience. This is not an easy thing to accomplish but it is one of the factors that determine an effective social network marketing strategy.
Building credibility for your page. Unlike creating a social media account, building your brand's online credibility is more complex. You need to present yourself as not just a brand, but also a person in daily interactions. This is especially important if you own a small business. You also need to provide trusted credentials for your audience to see.
Be Natural. A larger percent of the audience on social media do not need an all-marketing brand. Whatever social media marketing strategy you implore, try not to post too many adverts, reposts, or hashtags. Doing so makes you lose any form of credibility you have.
Create share-worthy content. You need to populate your page with content worthy of getting shares from your followers and page visitors. To do this, you need an alluring headline with content that exceeds expectations.
Include visual content on your page. Doing so makes your site capture the interest of the audience better. Do not edit your visual aids to an extent where you extract vital information.
Optimize your page so that it is accessible on mobile devices.
Get creative while sharing content over at least seven of the social media platforms out there.
If you are yet to try out interlinking in your webpages, you should do so immediately as it is one link building strategy with benefits you would not want to miss. As seen in the preceding subtopics regarding this hack, you also need social profiling services to increase your online presence. In creating social profiling, you need to go about it the right way to keep your audience hooked. In summary, you could give your business a serious boost by interlinking and using social profiles.
5.) ORGANIC TRAFFIC MANIPULATION
Of all the forms of traffic you could receive on your site, organic traffic is one of the best. Questions concerning this link building strategy would most likely arise from this statement. Questions such as what is organic traffic, what good is organic traffic for my site, and how can I acquire organic traffic for my site? First, let us consider what organic traffic is. The answers to these questions are provided below.
What Is Organic Traffic?
Unlike paid ad services on search engines, organic traffic refers to the audience that visits your site through the organic results of the search engine. For instance, if you input a keyword into your search engine, the results that appear without the tag “ad”, are organic. The clicks your site gets from appearing as an organic result is called Organic Traffic.
How Can You Obtain Organic Traffic?
Get hold of questions to select a keyword from - To achieve this, you need to get help from sites like Quora. From questions asked by the audience, you can create content that resonates with what they are in search of. Writing content to please the search engine is a wasted effort. However, satisfying the needs of the online masses equally satisfies the search engine, and this equates to a favorable organic ranking.
Aim for and incorporate long-tail keywords into your content - An advantage of long-tail keywords over regular keywords is that long-tail keywords are highly niche-specific. By using long-tail keywords, with time, the search engine identifies your page as one that the audience can turn to for answers in that particular topic.
Blogging - Alongside your website, regular blogging allows you to relate with your audience. Your blog provides you with a catalog containing audience-optimized content focused on your niche. Your blogging role does not end at writing and posting. You must relate with others in the same niche as you. To do this you must read and comment on the blogs of other persons in your niche.
Meta Tags - The meta title is one of the three keys to an optimized page. With meta data and descriptions, Google knows just what your page content is referring to.
Be consistent - You must post on your page with consistency so that you do not leave your website looking abandoned. However, your consistency must not come at the expense of quality. One must be consistent in posting quality articles. With time, this may reflect on your organic ranking on the search engine.
Utilize Interlinks - Interlinks tend to extend the time visitors stay on your site even though by a little. With interlinks, you connect your pages and can direct your audience to pages with more relevance. The longer you have visitors on your site, the higher your organic ranking becomes. However, be mindful of your use of interlinks so that you do not make them into spam.
Incoming links - Sites with several incoming links are of higher priority to search engines like Google. The greater the online presence of the site that owns the link, the better. You could reach out to people to link to your site. Doing this would increase your site's online authority. Beware of low-reputation links as they could damage your site's current SEO ranking.
Social media - You need to build your social media presence. Doing so boosts awareness of your site. You should incorporate share buttons into your page so that interested visitors can easily share your content. You should also link your social media pages to your website. This way, more persons can visit your site and stay longer on it. When people remain on your site for long, Google sees it as a sign that your page holds captivating content.
Never leave the Data and metrics out - To tailor your website to meet the needs of the prospective audience, you need to track your progress. The metrics let you determine where your site received the most traffic from. Finding the keywords that got the largest audience lets you know which keywords you should work with.
Benefits Of Organic Traffic
Paid traffic runs on a Pay-Per-Click system. This means that you must pay for every click your site gets. Organic Traffic, on the other hand, is entirely free.
By ranking among the top results on search engines organically, you gain the trust of your audience as your content is undeniably of great quality.
With paid traffic, your site traffic drops immediately you stop paid ads. However, organic traffic continues to benefit you for as long as you have a high SERP ranking.
Organic Traffic brings in an audience that is most likely to convert to customers.
Most times, the best type of traffic your page could get is the one that comes at no cost. This hack is key to optimizing your page and is at the same time highly rewarding. Although your organic traffic strategy needs constant refinement due to the ever-changing factors that determine SERP ranking, it remains one of the best and most efficient ways to boost your site traffic. With a good strategy, you could tap into the benefits of organic traffic with time while enjoying it as a quality link building strategy.
6.) SOCIAL SIGNALS
This is one link building strategy you must not ignore to rank your site in 2023. And there is a good reason for this. Due to a shift in online marketing from being based on search engines only to social media platforms as well, search engines have integrated factors from social media into the general SERP ranking of webpages. One such factor that has gained validity in SEO ranking is the social signal of a page.
Not every brand or company, however, has a relevant social signal. A rise in the presence of social media attributes in SERP ranking means one must equally implement quality social media strategies that can boost social signals. Here is how to get the most of this SEO ranking strategy. But first, let us consider what the term social signal entails.
What Is Social Signal?
You could call them audience interaction metrics, and they include the pins, views, dislikes/likes your page gets from the audience.
The social signal of your website refers to the overall likes, shares, and virtually the collective social network visibility your page has as recognized by a search engine. Just like backlinks, social signals contribute to the organic search traffic of your site and doubles as a mode of citation. Social signals help search engines determine if your site is one of interest to the audience.
How Can You Obtain Social Signal?
To get great social signals for your webpage, you could employ the service of a digital marketing team that offers social signal services such as Hybrid Traffic.
Use Images; By incorporating images into your social media pages, you capture the attention of your audience and emphasize your points while simultaneously adding that splash of colors to your page. This is one factor that is common to all social media platforms.
Pay Attention; You must listen to what the audience has to say about your brand. Listening is not all there is to it. You need to listen and improve your brand based on the reviews you get. This makes your brand get better in the eyes of the audience and with time, your social signals mirror your improved brand reviews.
Track progress; With the help of social media marketing apps, you can monitor your social media metrics. You must do this to keep track of your progress from time to time.
Engage your Audience; Who does not like the word “free”? No one. Not especially when the “free” item comes with thrills. For this reason, you must engage your audience with giveaways and contests. Doing this in a somewhat regular pattern, your page will almost definitely get more audience interest which will, in turn, reflect on your social signal.
Partner with others; No business can exist as an island. For your business to not become standalone, you should enter into a partnership with other popular and relevant brands. Creating content and sharing links of these brands in your niche could mark the start of your partnership.
Be active; You should be active on all your social media platforms. Ensure to share and post content on top platforms with high relevance to SERP ranking such as Twitter.
Aim for shares and quality follows; To improve your webpage's social signal, you must incorporate visible and easy-to-use share and follow buttons into your page. When you post content that catches the interest of viewers and they find sharing your content and following your page easy, viewers may be moved to act on these.
Your webpage deserves all the help it can get in terms of its SEO ranking. Knowing what aspects can give your site this boost does not cut it, you need to implement these factors into your link-building strategy. By hiring paid services to provide your business' social signal, you get most of the work done while enjoying the benefits of social signal. A link-building strategy such as this could really take the SEO ranking of your page to new heights.
7.) STACKING LINKS
Churning content of very high quality is integral to SEO and ranking on the very top search engines. However, some sites experience little traffic inflow despite creating high-quality content, and for varying reasons. Also, there is the issue of ranking very new sites on search engines. This makes Stacking links a critical SEO hack to your link-building strategy. Here is what you should know.
What is Domain Authority (DA) Stacking?
Thanks to Jimmy Kelly, who made the link stacking concept popular, we now get a shot at this link-building strategy to rank websites. It is a similar concept to the tiered linking network strategy but differs from the former as it builds backlinks with high DA on its different tiers. Basically, stacking links involves building your website's domain authority, and stacking it up with web links from websites with high-quality domain authority, blogs, and social properties.
Why use the DA Stacking strategy?
There is no doubt that you are in for the SEO Hack Advanced Link Building Strategy to get your website ranking as soon as possible to meet your marketing objectives. One thing to note is that the Stacking Link strategy does not only promise to increase the backlinks of your website and domain trust on the search engine. But it sets to offer your website a good reputation. Here are other benefits that your website stands to enjoy from a great domain authority stacking service.
Rank organically - Rapidly ranking organically on search engines is a direct consequence of building your domain authority. This is especially so if the links pointing to your website are of high quality. Developing such links will positively affect your websites, enabling your rank to skyrocket. Whether it is your landing page, homepage, blog, lead-generating page, converting page, or any other page, you will rank.
Create awareness - Creating awareness opens your business up for conversions and meeting core objectives. For new websites, getting attention is key to making the cut in the industry. Hence, the need to apply a strategy like DA stacking to make your audience aware of your brand. This is very possible as DAS allows for the building of naked links and inserting the brand name as the anchor text in the tier 1 phase. This gives recognition to the brand.
Build Authority - Domain Authority (DA) is critical to SEO, and it is no secret. A great SEO strategy eventually results in an increase in the domain authority of a website. And the higher the DA, the increase in the adoration and trust the search engine has for your website. Stacking domain authority improves DA and PA for better rank.
How link-stacking works
Stacking links is not exactly straightforward especially for beginners. It can somewhat confuse without the right direction like what you will find in this video. As suggested earlier, DA Stacking compares to the tier link-building networking. But differs in the way multi-tiered network strategy points to the different tiers. Meanwhile, the DA Stacking strategy simply involves building high-quality contextual backlinks with great domain authority that points to a first-tier network layer as illustrated by J. Rosato in the diagram above. And you can further build the second tier with the same high-quality contextual backlinks, likewise the third tier, fourth, and so forth depending on the demands of your campaign. One prime example of an effective DA stacking process by HybridTraffic is well illustrated here:
Structuring your campaign
When developing your domain authority stacking strategy, there are several ways to structure your campaign. Such as guest posts or private blog networks (PBN), high-quality DA of web 2.0 blogs, or top authority profiles or links.
When structuring your DA stacking campaign, you should note that the strategy demands unique content for the first-tier properties. Hence, the need to use properties that have a wide range of unique content for your first-tier phase. This includes Tumblr and Weebly. Although your aim is to dump tons of links and content into your tier1 campaign, you should remember to abide by rules and implement strategies that will make this campaign last. Here are a few web 2.0 sites that allow for a do-follow inserted in your pile of content.
Meanwhile, you can still get links of high DA from profiles like
Link Stacking or Domain Authority Stacking is an advanced SEO link-building strategy for getting increased DA, even more than writing unique content and on-page SEO. It can be especially helpful to new sites that want to appeal to search engines and rank higher. To increase your DA, you are going to need backlinks with high-quality DA. This requires a decent investment but link-stacking offers a way out. To enjoy its massive rewards, you must understand how it works and implement a coherent strategy just as HybridTraffic has here. You can even receive specialized services if you need further assistance in getting on top of your SERP.
8.) GOOGLE MY BUSINESS & GOOGLE SITE
Looking through the SEO Hack Advanced link-building strategies in 2023, one thing of note is that your marketing efforts require visibility to rank. And that is what you get from Google My Business and Google Sites. Look at it from this angle, you will need a point of contact in the first place before you can even think of ranking. GMB is one of the fastest means to get an online presence to reach a wide range of audiences including those situated locally.
Google Sites gives you an online presence in yet another form. It helps its users with the creation of high-quality websites that can engage with a wide audience base. Yes, call it a web-builder, but you can expect more from this Google product. Here, you will find the essential information needed to take full advantage of this SEO hack in 2023.
How Google My Business and Google Sites differ
GMB provides a platform for your audience to locate your business online with a few clicks. Sounds easy? Yes. When your business matches the query of the search it pops up on the SERP like other websites, and even goes further in providing essential information about your business.
Unlike GMB, which is business-centric Google sites is Google's website builder to help persons with little to no programming skill to build websites. This free service can cover both personal and business use.
Why add GMB and Google Sites to your link-building SEO strategy?
Google My Business
Google has spread its tentacles across the web as one of the, if not the largest search engine platform on the planet. And as such, it is quite difficult to ignore its platform for your marketing reach. As it can increase the inflow of traffic to your website.
A GMB account eases the process of finding your business, encourages traffic, and builds trust in your business. As the amount of traffic increases and the bounce rate reduces because of the trust built on the remarks and views of others who have visited your site in the past, GMB endears your business page to the search engine. Making the most of this channel for your SEO process demands that you supply every necessary information to ensure that customers access you easily. And the more seamless the process is, the higher your profile appears on the SERP. You can check how to rank your GMB map strategies here.
Integral to your SEO efforts lies creating an online presence and Google Sites offers a way to obtaining that. Google Sites is a straightforward tool that integrates effortlessly with a wide range of Google products. Thereby equipping its user with more tools to get on top of their operations and also rank with ease.
How to set up Google My Business and Google Sites
Google My Business
Setting your GMB account is an easy process. Here is what you should do:
Create a Google account to start with.
Visit the Google My Business dedicated web page.
Input your business name and select the category into which your business falls.
Add your location and contact details
Verify all your information
That's it with creating a GMB account. Here is how to set up with Google Sites.
You must navigate to the homepage of Google Sites.
You'd have to select the add new icon (plus sign).
Enter your desired site's name and confirm.
Begin adding content to the created site.
Publish. Click on the publish button to make your additions visible to visitors.
Google My Business and Google Sites are very simple-to-use tools from search giants, Google. GMB, which is more suited to businesses, provides visibility and would put you on the map in no time. This applies to the somewhat limited Google Sites that have limited marketing features but synchronizes perfectly with G-Suite and other Google products. For beginners, such tools provide an easy path to capture the attention of a wide range of audiences and even endear them to you. And this can further lead to finding your site or business page on vital spots on the SERP for easy conversions. Intermediate to advanced users can incorporate these tools like the GMB as part of their full-scale strategy to find those customers that utilize these spaces.
9.) Q&A SITES
Question and Answer Sites and forum is another great avenue to leverage on in your link-building strategies. This SEO hack uses Q&A sites to generate high-quality backlinks to improve the authority of your websites that eventually help you rank on search engine result pages. This is a strategy you must not ignore if you want to outrank the competition in your niche. However, making use of Q&A sites and forums can easily go south when you do not get it right. So, how do you go about it? Here is what you should know.
What is Q&A link-building?
Forums and Q&A Sites are online platforms where users interact to find answers to questions or problems covering a wide range of topics from tech to lifestyle. These internet sites function as search engines as they help users find information. And these platforms allow you to include your link in your answers. That way, you can refer your audience to any site you would want to online. These sites include Quora, Yahoo, Reddit, Stack Exchange, and Answers.
The juicy part of it here is that it allows for the use of long-tail keywords to attract your audience. As tons of users are typically conducting their search online with long-tails, platforms like these provide ample opportunities to reach such ones. And it is no secret that long tails often yield more specific results, leading to massive conversions on SERPs. There is even more in-store when you use Q&A sites and forums. Here are some reasons why Q&A sites should not be neglected.
Why Use Q&A Sites?
1.) Increases visibility, gives credibility, and builds trust
Referring to your product to create solutions to people's problems builds relationships, especially when you are helpful and honest. A lot of Q&A sites rank the solutions offered on their platforms, which builds trust over a solution or product and increase visibility.
2.) Enhances SEO
When the solutions proffered on Q&A sites get many reactions from users, the conversation appears on the top of the Search Engine Result Page. When you provide help, ask relevant questions, and contribute meaningfully to the platform, your response gets an upvote. Upvotes increase your visibility and there is even more. When you tie your website's link into your conversations, it goes a long way in boosting your SEO and site's authority.
3.) Drive Traffic
Website traffic is a direct consequence of contributing to forums and Q&A sites. Especially when you do it right. This means you must maintain relevance to gain the trust of the community. And when you are trusted, users of the platform would pay closer attention to your profile and the content you refer to them.
How to use Q&A Sites for link-Building
Getting the most of this link-building strategy depends on your getting the process right. Here are few points to note when engaging with a community to build links.
Keyword Research - Just as you would do with your webpage, you must pay attention to the keywords you use on a Q&A site. What you should do here is to include the Q&A sites into your keyword (KW) toolkit to reach the right audience with specific keywords. Do well to expand your keyword reach to effectively engage with the audience on the Q&A site.
Implement an effective content strategy - When you churn content without the right keywords that engage the audiences on Q&A sites, your efforts may not be worth it. It is no secret that if one wants to rank a website or page, a content strategy should be in place. As this creates a systemic approach towards achieving one's SEO goal. There is a need to include Q&A websites in your strategy, as you have with keyword research. Generate content on your website that relates to the search queries of users and ensure that you engage with the Q&A community using the links to your web content.
Find collaborators with similar objectives - Q&A websites give insight into what keywords your audience is using, which provides you with ideas to develop your content. Aside from that, it is a platform to find collaborators with similar objectives.
Being active and fully engaged with the community helps you develop relationships with persons with common objectives. That way, you can spot and interact with them to create diversity in your back-linking strategy and gain more authority backlinks.
Some Popular Q&A Sites you should try
There are tons of Q&A sites and you may be well familiar with these below. However, they are worth the mention. These include:
Q&A sites offer an amazing platform to find your target audience and refer them directly to your site. This advanced SEO link-building strategy builds relationship, creates visibility, and gives direct access to long-tail keywords that helps you rank. It is highly rewarding when done right. Taking the wrong approach also proves to be costly, as it can paint a bad image of your site, damage your reputation as you can be viewed as spammy, and can even get you banned on some platforms. Still, it is worth taking a shot at.
Increased visibility opens your personal or business website to a larger audience, which increases your potential for more conversions. And ranking high on Google's first pages gives you such increased visibility. Ranking on Search Engine Result Pages is integral to achieving your marketing objectives. And that is hardly arguable.
The demand to feature on Google's top page by the competition in every industry is worth paying attention to. To stay above the competition, you must implement a strategy. See the SEO Hack Advanced Link-building Strategies in 2023 as a plan to take on the competition in ranking on SERPs.
Google and other Search Engines value the systemic linking of web content. As it is natural for quality content to yield engagement, search engines also regard link-building as a quality signal amongst other things. Here, we have discussed 9 advanced link-building strategies to help you rank in 2023. Whether you prefer using the guest outreach strategy, link placement, premium citations, interlinking, social signals, organic traffic, stacking links, Google My Business and Google Sites for visibility, or Q&A sites, you can make your way to Google's top by implementing an effective strategy. Note that you can combine several strategies for a more sophisticated and systemic approach.
This article explicitly discusses these 9 strategies, highlighting what they are, how to approach each and get the most of them. Still, if you are wondering where to start and would need professional services to get you going, you can look through HybridTraffic services for your link-building needs. Regardless of what you decide, it is worth knowing that your link-building strategy can make or mar your success rate in reaching your marketing goals.