Link Building Strategies for Outreaching in 2021

Link building has always been a viable and important way to maintain your SEO rank as the Google algorithm is actually heavily based on links. However, for those who cannot adapt to the dynamic rules of Google’s backlinking may consider it as a less-effective off-page SEO method, while the fact is that it is still very promising. Link building once was famous for its use in blackhat SEO practices (link-stuffing), but as Google prohibits that per its terms of service, link building has also changed.

As the link building landscape is ever-changing, it is important to keep up to date with the latest strategies surrounding it. Here are some things that you should consider before link building and some prospective strategies that you should use for outreaching this year.

link building strategy 2019

What Is Link Building?

Link building is a method that earns natural hyperlinks for your website from other websites.

Whenever search engines crawl pages on the web, they will crawl all the links included on a website. Sites with high-quality links will have a chance to appear on the first page of the search engine results pages (SERP).

Why Is It Important?

Search engines check links to discover new web pages and later crawl the page’s content. The quality of the web pages’ content and the number of hyperlinks pointing to them will determine how well they are ranked in the SERP.

Simply put, whenever a website links to another website, it implicitly says that it is a valuable resource in the context of the article. So, link building is essential if you want to grow your traffic, leads, and sales organically through SEO – especially, if you do link building on high-quality websites, which are sites with a good reputation, authority, and traffic.

Apart from helping you to rank higher on SERP, link building is also essential to enhance your overall online presence: it helps you build partnerships and relationships with other websites with a similar niche and to build brand acquisition. Here are some examples of what you can get:

  • Referral Traffic

  • Opt-in Email List Growth

  • Social Media Buzz

  • Online Community Growth

  • Network Reach

  • Online Brand Awareness

What Do You Need to Do before Doing Link Building?

Let’s get into some basic preparation that will greatly help your link building process:

Creating Flawless Content
Great content has become the most promising strategy to drive backlinks. In a sense, the best strategy starts before you do any actual backlinking.

You need to provide relevant content that answers your audience's queries, because, when your viewers feel interested in your content, they will likely keep coming back and clicking any link that leads to your site. If your site’s content is not good enough, or worse — it’s not relevant, nobody will want to link to your website.

Optimizing On-page SEO

Before link building, which falls in the off-page SEO category, you need to optimize your on-page SEO performance first. You have to analyze the anatomy of your website by examining how you create your meta tags, title tags, meta descriptions, heading tags, SEO factors such as keywords, your content usability, and relevance, URL-strings, images, mobile responsiveness, internal links, and backlink. This is to ensure that people will want to link to your website in the first place.