Google My Business
A basic marketing strategy dictates that visibility is required for a business to thrive. In this modern age, an integral part of making a business visible to attract customers is having an online presence for that business. To really drive consumers to your business, you need more than just any online presence. You need a relevant presence. This is where Google My Business comes in. Here is all you must know about Google My Business and how to optimize it to get maximum business results.
What is Google My Business?
Google My Business is a channel to drive customer engagement. It is simply a way for consumers to find your business using a simple search. And if your business matches what they are looking for, then your business shows up. This essentially creates a portfolio for you where you can show pictures of your work, opening and closing hours, your contact information, and such.
Features of Google My Business
Several useful features greatly help businesses using Google My Business. These features are:
Book an Appointment feature - Google My Business has a quick feature that takes a customer straight to a “book an appointment” page of the business in question. This smoothly guides customers where they want to go without the hassle of searching for it.
The FAQ feature - One of the most useful tools provided by Google my business is the Q and A bar. Here, customers may make inquiries about your services and you can answer these questions by logging in and replying. You even have the option to flag comments that are unnecessary or unrelated. What makes this feature ahead of the others is that it allows the owner of a business to tailor his/her product in line with what customers want or need.
Request a Quote feature - This feature allows potential customers to ask for a quote on the price of services. A business owner may also reply to these requests with answers. In a few short steps, you can complete a business transaction.
Messaging/ Call feature - To ease the flow of business, Google My Business has a feature that allows the customers to talk to the business owner. Should the customer choose, he/she can text or send a text message inquiring about specific services that the business owner may have.
How Google My Business improves SEO in the Local
Google is arguably the most used search engine in the world. It is clear that putting your business on such a powerful platform will greatly increase the flow of customers to your business.
Having a Google My Business profile puts your name on the map and makes it easier to find your business. All a person has to do is search for a related keyword that links to your business. As long as you provide all the necessary information, customers can contact you directly. Google My Business also factors in the distance when showing results for businesses. This means that the closer you are to the person looking for services like yours, the higher up your profile will appear.
How to Create an Account with Google My Business
Creating a Google My Business account is a simple and straightforward process. The steps are as follows:
1.) Set up a Google account
Since the tool is a product of Google, if you want to create a Google My Business account, then you need to have a Google account. If you already have one, then you can go ahead and sign in.
2.) Go to google.com/Business
You can search for the above text in your browser or you could search for Google My Business. Either way, you will see a search result for Google My Business. Then you click on “Manage Now”. You will find this button on the top right corner of the page.
3.) Insert your business name