Google Discover: 6 New Features To Drive SEO

Google has a reputation for keeping its users in touch with relevant content of high quality. It is making new waves with its recent re-brand of one of its innovative tools- Google Discover. What makes Google Discover fascinating is the impression created on the minds of users, content publishers, and digital marketers.

Google Discover

Evolving from Google Feed, this new smart feed keeps users updated on topics of interest. It also serves as a new source for traffic for content creators. It gives a different dimension to SEO (search engine optimization), which translates into the generation of revenue. Traffic is important, and it is a genuine reason to pay attention to Google Discover. There is even more to it. Here you will learn everything about Google Discover and see a new way to boost your site's traffic.

What Google Discover Is

Google discover works in a similar framework as Google Feed. It generates relevant content to the screens of users via the Google app or mobile site. It is more of a news feed than a social media feed. Even though many users describe it as the latter, it keeps users updated on selected topics of interest and current trends.

In the past, all you would expect from using Google via your mobile devices is a simple search facility. Now, you get much more. You currently have access to countless suggestions of stories, materials, and articles from Google by clicking on any card. Still, there is no facility to view or post statuses. So, it is not a replacement for other social media platforms such as Facebook. You are only presented with the suggestions from Google.

How Google Feed evolved into Google Discover

This is not Google's first attempt to use a content browsing tool to engage with its users. This concept was previously known as Google Feed, which uses the search history of users to create appropriate content. Right from its conception, Google's feed has been highly customization. Intending to offer relevant content to users before they step into the search area, Google took its feed section to a whole new level. Google Discover also expands on Google's vision as a search engine in a broader sense. The blueprint is to offer a query-less search experience with visuals. Instead of waiting for users to punch whatever comes to mind into the search box, Google attempts to pair people with relevant interests beforehand. It also incorporates thumbnail-pictures to link users to related blog posts or articles.

Google discovery

The re-branding of Google Feed to Google Discover lives up to the vision of the brand, but it does even more. New features, advanced tools, and increased SEO opportunities are now available to users.

How is Google Discover Different?

As with any form of revamping, you can expect changes, and that is precisely what took place. The new Google Discover features a new aesthetic and practical outlook. Some differences are quite glaring such as its title, while others are less pronounced. Before delving into the possibilities for SEO, you will be better served with discovering the six major updates of this new product.

1. A New Name Google Feed was a literal name, and it suggested that all users could get was a feed. With Google Discover as its new name, users can imagine more. Google wants its users to explore deeper into what they love the most. The brand is working towards the provision of experience of ongoing search exploration. This opposes short-term searches done in the past. It describes Google's idea to engage users for longer sessions amid complex queries.

2. Introduction of Evergreen Content The cards to the news feature and emerging trends were quite limited in Google Feeds. This was a result of the system placing much of its focus on appropriate content. This is no longer an existing issue with the introduction of Evergreen content. This new feature increases the access to materials available to each user. Here is how it works. A relevant content that you are yet to see will be available for your consumption, even though it has spent some time on the internet. Google Discover basically matches you with any vital information in your line of interest. You cannot miss out on much with this new feature.

3. Revamped Design Just as its name changed into something more intriguing, its design transformed to keep users glued to their screens. It now has a more functional and cleaner design. Titles are now displayed on cards, alongside a concise description with its published date. One important change in design is the appearance of topic headers. These headers state why a video or story appears on your feed, helping you navigate related content. A newly attached asterisk-shape icon found next to pictures and articles will help you mark your content feed. It enables you to separate the different story types and learn more about this interface.

4. Multiple Languages Multi-language speakers are not left out in the mix. Right now, speakers of Spanish and English can access both languages on their feed. Although this is currently restricted to English and Spanish, other words will feature in time. Right now, users of both languages can read their content in one language and watch videos in another. Oh yes! You heard that right. Language precedence can be set with Google Discover.

5. Expanded accessibility Google Feed was integrated into Google's app. This isn't the case with Google Discover as it is open to mobile browsers and not the app alone. You can access your personalized feed by going to Google's home page ( on your browser. This is even more important as not all users will install the Google Discover app on their mobile devices. So, it makes great sense to make it available to mobile browsers as well.

6. Adjustable preferences It is no secret that Google integrates AI (Artificial Intelligence) in its system to streamline and personalize content based on the preference of each user. As it tailors the feeds to the behavior and searches history of each user, it gives users a great deal of control. What this means is that you decide what appears on your screen and what does not.

Each topic header gives access to customization. You can customize each topic, control Google Discover, send feedback, and hide a story. This is possible by accessing the controls located beside the topic header. Besides, you can inform Google that you want a select category of stories using the integrated toggle switch.