Does Homepage Backlinks Work In 2022?

Backlinks are one of the main factors that influence a site's on-page SEO. Whether it is a dofollow or nofollow link, backlinks are inevitable for a brand looking to rank its site high on SERPs.

That said, there have been many contrasting ideas about backlinks over the years. Many believe that backlinks have lost their effect on SEO. So does homepage backlinks work in 2022? If that thought has come across your mind, you are in the right place. Here, you'll get the answer to that question and see if backlinks still function today. But first, what exactly is a backlink?

Homepage links

Backlink and its types

Have you ever visited a webpage that has a hyperlink that redirects you to a completely different website? That hyperlink is known as a backlink. And if you click on that link, you are generating backlinks for the external site. Yes, you are also generating traffic for them.

So, in short, backlinks are essential for driving more traffic to a site. And in the online world, the higher the traffic, the better your SEO. That said, some backlinks do not increase your rank on Google. These are nofollow links. What are they? To answer this, let's have a brief look at the two types of backlinks.

1. Do-follow

In the past, all backlinks were dofollow. However, Google introduced the nofollow links to combat Spam. So what are dofollow links? Dofollow links refer to those links that pass on authority to your site. And the higher authority you have proves to Google that your site is valuable. More so, if you generate backlinks from high-ranking web pages.

2. No-follow

While dofollow passes on authority to your site, or otherwise known as link juice, no-follow links do not affect your SEO ranking in either way. They add no contribution to your overall SEO. Why? Just think about it - if all links were capable of impacting SEO, creating high-quality content will not matter anymore. All a site needs to do is add links to its webpage anywhere possible. And this will make it hard for those sites with quality content to rank high. Furthermore, the net will be filled with a lot of spam.

To avoid this, most links are designated nofollow on search engines as well as social media. Therefore, if you want to rank your site high on search engines like Google and YouTube, you'll have to aim for as many dofollow links as you can get.

What backlink does In homepage

Back to our question - does homepage backlink work in 2022? In short, yes! And this is so since Google still recognizes it as part of its PageRank algorithm. To understand the reason for this, let's have a look at the main benefits of backlinks, both nofollow and dofollow alike, that still work in our day.

1. It increases referral traffic.

One of the main functions of backlinks is to generate traffic. They are in charge of driving referral traffic to your website. And this happens whenever a visitor who is reading an article clicks on a backlink to learn more about the topic at hand.

As we've seen, dofollow links are more vital for SEO than nofollow. That said, nofollow backlinks are priceless when it comes down to generating referral traffic. And while they do not pass authority onto your site, they can indirectly help you attain a high ranking on SERPs. But how?

Well, backlinks are known for increasing a site's referral traffic regardless of being nofollow. And this, in turn, can rank your site higher as a result of the increased user engagement.

2. It boosts brand awareness.

Does that seem far-fetched? Actually, it does not. Backlinking is one of the best ways to promote your site and your brand as a whole. As you get more traffic, people will become more aware of your site, as Google will push you up in its rankings. Yes, with traffic, you can establish a solid online presence in no time.