Best Time To Post On Instagram

Without a doubt, Instagram sits as one of the social media giants today. And that's not surprising. As an online photo and video sharing platform, it became a big deal way before the COVID-19 pandemic which saw users spend much more time on social media platforms. Now, it boasts of having over a billion active users per month.

As a firm, this creates the perfect environment to promote your business. Through photos and reels, you can reach out to a large audience. But it's all about timing! If you get your timing wrong, you stand a chance of losing a lot of engagement which is in no way beneficial to you.

So, if you're looking to promote your business on this social media platform, you'll need to get your timing right. But how? How do you know when people spend the most time on Instagram? Not to worry, this article got you covered. Here, you'll see the best time to post on IG by each weekday. But first, let's see, in detail, why you need to get your timing right.

Best Time To Post On Instagram

Importance of timing when posting on Instagram

Well, this can easily be traced to the Instagram algorithm. The Instagram algorithm refers to a set of factors that helps Instagram decide what content to display at the top of a user's feed.

Well, as a brand, a quick delve into how the algorithm works is sure to help your Instagram marketing strategy. But here's the gist. When you post content, it appears on the feed of your followers. Depending on the user's activity, it may appear earlier on in their feed. Instagram takes into consideration how often your followers interact with your previous post.

But you don't need to worry. The feeds are usually binge-watched. So, as long you're on their feed, you can reach them. What you need to worry about is the amount of engagement you'll receive from them.

Engagement? Yes! Much like how Google rewards your site for having high traffic and backlinks, Instagram rewards your post for having high engagement. Engagement, in this context, refers to clicks, likes, comments, saves, and time spent on the post. If your post receives lots of these from your followers, there's a high probability that your post will appear in the Explore section.

While posts from feeds are from your followers, the posts on explore section are from those you're not following. As said earlier, Instagram takes into consideration a user's activity to rank posts in their feed. In the same way, Instagram decides what would most likely appeal to you and places this on your explore section.

Hence, if your post appears in the Explore section, you stand a chance of reaching out to much more people. As stated earlier, if you get your timing wrong, you stand a chance of losing a lot of engagement. And a loss of engagement reduces your chances of reaching out to a large audience.

So, back to the question: what is the ideal time to publish an Instagram post? Below is a detailed analysis of when users spend the most on this social media platform.

What times should you post on IG?

The best time(s) to post content on Instagram is usually around 6 AM at the start of the day. And the best days for posting are Sundays, Tuesdays, and Saturdays.

How did we arrive at that? Well, of course, the appropriate time for posting varies with each day of the week. And that is no wonder. After all, the daily activity of users also varies by day. For many, Monday to Friday serves as their workdays with few hours on their hands to spare. For these users, the weekends may be the best days to reach out to them.

That said, other users spend the most on Instagram during the week and delve into other activities on weekends. Still, some users devote a lot of time to this platform regardless of the weekday. So, as a firm, determining the right time to reach out to the most audience may prove challenging. But not to worry. The guide below is here to give you a more detailed answer to the question above.